Top 7 SaaS Content Management Systems For Your Business in 2024

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Apr 18, 2024

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9 min read

Do you know what SaaS marketing is? One needs to focus on the marketing task fully to achieve the desired results. Whether you are creating your own content or working with a full-service digital marketing agency like Saffron Edge, it is important for your SaaS company to stand out with relevant content. This can be difficult if your focus is on managing your website.

A content management system can help you by handling the infrastructure, making it easy for you to build and maintain an appealing site without paying for any developers and designers.

This blog will discuss how investing in a SaaS content management system can benefit SaaS business while exploring the top 7 CMS options for building a SaaS website.

What is a SaaS CMS?

A SaaS CMS is a pre-built content management system that works completely in a cloud environment. This type of system can be accessed online and doesn’t require installation, updation, or maintenance.

The SaaS provider handles all the processes, such as hardware setup, server management, storage, virtualization, and much more. The vendor’s ongoing improvement or updates can also benefit you. You need to purchase a subscription to get a licence to use the SaaS CMS. Some examples of SaaS CMSs include ButterCMS, Salesforce, and Box.net.

Types of SaaS CMS

If you want to establish an online presence without hiring high-budget developers, SaaS CMS is your go-to choice. In this section, we will discuss the different SaaS CMS types:

Open-source vs. closed-source:

Open-source CMS can be accessed via the Internet or downloaded at zero charges. However, you will need to pay for other features such as customization, support, training, add-ons, plugins, etc. On the other hand, a closed-source CMS requires structured coding, and you need to purchase a licence or monthly/annual subscription to access support and updates.

  • Some examples of Open-source include Kentico, Pulse CMS, and Joomla.
  • Some examples of closed-source include ButterCMS, Rivista, Haven Nexus, and Metro Publisher.

Legacy/Traditional CMS:

This type of CMS generally includes a technical architecture that connects the frontend and the backend with each other, providing everything from a database for content to a presentation layer for publishing.

Hosted vs. On-premise CMS:

A hosted CMS software requires you to purchase a license from a vendor, similar to on-premise CMS, but a hosted CMS can be hosted remotely through a third-party host provider, or you can rent it from a vendor. In contrast, you are accountable for all the infrastructure required to run the on-premise software. It is clear that you own the software, but for the hosted, as the name says, you need to host it remotely, not physically, unlike on-premises.

Headless CMS:

We have another category of SaaS CMS Known as Headless CMS. A headless CMS is mainly a back-end system that is responsible for managing and structuring your content without a frontend layer.

What are the benefits of investing in a SaaS CMS?

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The main benefit of SaaS CMS is that it does not require companies to install and run applications using their own computers or data centres.

SaaS products don’t require support, maintenance, or uptime. Companies need not worry about these concerns; they can focus on giving a better customer experience and quickly improving their services based on customer cues and insights.

It doesn’t matter if you are a Small or medium-sized business that wants to spin up a site fast or a large organization that wants to support multiple brands across different regions and languages. These SaaS products offer many significant benefits:

Accelerating Time-to-Value

As the old saying goes, “time equals money” and it holds more significance than ever before in the B2B SaaS marketing strategy. A Software-as-a-Service (SaaS) platform expedites the deployment of your experiences, facilitating swift installation and quick takeoff. However, the actual benefits emerge when you’re soaring and empowered to launch new experiences in a fraction of the time compared to traditional on-premises solutions.

Emphasis on Core Competencies

By outsourcing software management to a SaaS provider, organizations can focus on improving their core competencies and pursuing strategic initiatives rather than being looked down on by software development and upkeep. This strategic shift enables businesses to allocate resources more efficiently, directing efforts towards activities that foster growth, a key component of any SaaS marketing playbook.

Streamlined Maintenance and Management

Consider the time your organization invests in monitoring applications. Transitioning to a SaaS Content Management System (CMS) typically entails the vendor assuming responsibility for system maintenance and ensuring its security and scalability. With Sitecore’s SaaS CMS, inclusive support ensures that maintenance and infrastructure concerns are promptly addressed, leaving you with a reliable infrastructure capable of adapting to future market dynamics while optimizing every stage of the SaaS marketing funnel.

Accelerated Innovation

The SaaS CMS model empowers marketers with accelerated speed to market and minimized friction through features like out-of-the-box templates. Routine tasks such as content publishing or updates are expedited while adapting to evolving market trends and improving marketing automation becomes seamless.

Sitecore’s SaaS CMS offers marketers user-friendly templates for content creation and updates, streamlining the content creation and deployment processes and enabling quicker asset delivery.

Seamless Upgrades and Improvements

With a steady stream of software releases and upgrades from your SaaS vendor, you can rely on having the latest software version without the need for reimplementation. Consequently, a SaaS CMS presents a convenient and cost-effective solution for managing website content, eliminating the need for hefty investments in traditional infrastructure or software upgrades.

Cost Friendly

SaaS negates organizations’ need to invest in costly hardware infrastructure and software licenses, as it typically operates within a shared or multi-tenant environment. Instead, businesses can opt for a subscription-based SaaS service, paying a regular fee, often on a per-user basis. This shift minimizes upfront expenditures and trims operational budgets earmarked for software maintenance and upgrades, making the SaaS model particularly appealing to SaaS marketing in a startup.

Improved Integration Capabilities

SaaS applications are engineered to seamlessly integrate with other software and systems, fostering smooth data flow and bolstering productivity. Many SaaS providers furnish APIs or pre-built integrations with popular tools and platforms such as ERP systems or email clients, facilitating effortless connectivity across diverse systems and streamlining workflows.

Top 7 Content Management System

1. WordPress

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It’s not surprising that WordPress is at the top of the list. According to W3Techs, WordPress is used by almost 43% of all existing websites and has over 64% of the market share. It is a beginner-friendly CMS with over 58,000 plugins and themes to design any website you require.
It is the perfect choice for small or medium-sized businesses with a light to medium workload.

Advantages:

  • User-friendly interface suitable for beginners.
  • Extensive selection of plugins and themes available.
  • No requirement for technical expertise or coding skills.
  • Engaging community resources like WPBeginner Engage and dedicated WordPress courses for learning.

Disadvantages:

  • Specific plugins and themes may be unreliable, and bugs may occur frequently.
  • Being open-source, WordPress lacks a dedicated customer support team.

2. Wix

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Wix is a drag-and-drop interface offering several pre-built templates. It ranks after wordpress, making it the second best CMS option available, which covers almost 9.43% of the total market.
Although it is a paid platform, it also provides a free limited plan to help you look for the pros and cons of the platform. It is best for smaller businesses, but ecommerce businesses might want to check Shopify’s CMS.

Advantages:

  • Simplified operation facilitated by a drag-and-drop interface.
  • Convenient on-the-fly editing capabilities.
  • Access to ready-made templates tailored for desktop and mobile use.
  • Extensive integration possibilities with various applications via the Wix App Market.

Disadvantages:

  • Once a template is selected, it cannot be easily changed.
  • The free plan offers limited features, notably lacking an eCommerce store and payment options.
  • Downloading or exporting data can be challenging, requiring manual copying and pasting.

3. Drupal

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Drupal is an open-source and flexible CMS built for expert web developers. It is the perfect CMS option for UNICEF and Pinterest Business. The API architecture allows to create big sites comprising large data within it. It allows you to choose any site template or create a website from zero.

Advantages:

  • Drupal websites typically attract more traffic than other commonly used CMS platforms.
  • Improved security measures are ensured through regular security assessments conducted by the CMS.
  • Comprises over 48,000 modules and 3000 themes, Drupal offers a a lot of customization options. Free to use.

Disadvantages:

  • Expertise in PHP, CSS, and HTML is required.
  • Drupal is not user-friendly for beginners.
  • Implementing upgrades on Drupal sites can be a time-consuming process.

4. Joomla

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Joomla is a robust free, open-source CMS that combines Drupal’s flexibility with WordPress’s user-friendly interface. It can be used by CMS developers and professional web creators, Joomla comprises a lot of out-of-the-box features, making it a best choice for those seeking versatility.

Advantages:

  • Over 6000 extensions in its offline directory, including eCommerce solutions.
  • Bolstered by an active and vibrant community, offering abundant learning resources.
  • Improved security through 2-Factor Authentication.
  • Streamlined document editing functionality.

Disadvantages:

  • Compatibility issues may arise among certain modules, plugins, and extensions.
  • Joomla may lack some additional extensions.
  • Beginners may find Joomla’s learning curve steep.

5. Magento (Adobe Commerce)

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Magento is an open-source eCommerce platform acquired by Adobe, have a big clientele, including Coca Cola, Ford, and Nike. It is known for its expertise in various features like security, SEO optimization, and flexibility for customization, Magento is often considered one of the top choices in the eCommerce industry. It particularly suitable for larger online stores with substantial sales volumes, adeptly managing high product counts and order traffic.

Magento offers Adobe Commerce, a premium platform providing complete hosting services and support.

Advantages:

  • Easily customizable with various third-party extensions.
  • Handles heavy workload.
  • Multiple integrated payment options.

Disadvantages:

  • Pricing may be high.
  • Locating and hiring Magento developers can be both complex and costly.
  • Setting up and configuring Magento stores can be time-intensive affairs.

6. CMS Hub

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HubSpot’s CMS Hub is a fully integrated content management system for marketing and business owners. This CMS is widely used by 100,000 sites, and it offers accessibility to individuals with minimal technical expertise thanks to its intuitive drag-and-drop editor.
CMS Hub extends its functionalities into marketing automation, as well as sales and service tools.

Advantages:

  • Built-in security features, including a global CDN and Web Application Firewall.
  • The drag-and-drop editor requires minimal technical skills.
  • Seamless integration with email tools and HubSpot’s CRM

Disadvantages:

  • Limited availability of plugins and themes
  • Absence of direct technical support

7. Shopify

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Shopify is an all-in-one Content management system. Its package offers hosting, installation, and website management. Its drag-and-drop interface is best suited for eCommerce retailers. As it is not an open-source platform, it does not offer many customizable options.

Advantages:

  • Integrated multiple payment options like Debit card, Credit Card, Paypal and more.
  • If your sales go higher, it doesn’t ask you to upgrade.
  • Comprises more than 70 themes and over 5700 free/paid apps.

Disadvantages:

  • It doesn’t have many functionality additions.
  • Integration of third-party apps can increase your bills.