Amazon Advertising Tasks You Can Outsource Via the “BOT” Model

leslie-img

DG

icon-calendar

Jul 13, 2022

icon-timer

6 min read

Amazon Advertising Tasks Source: Freepik

Since the inception of Amazon Advertising in 2012, the eCommerce world has become a true force in leveraging the business. A recent report shows that Amazon's share of US Digital Ad Marketing surpassed 10% in 2020.

Many businesses are investing in Amazon Advertising to unlock the power of Amazon. However, handling amazon advertising tasks requires you to have a skilled team who can roll out engaging campaigns and monitor and tweak them.

But building a team or finding the right person to do this task is tedious.

If you sell through Amazon FBA, you know how many tasks there are to complete. Many businesses often outsource their operations to a digital marketing agency. Maybe you also have hired an agency or are considering doing so.

But this is not a complete solution since you will fully depend on the agency to make even a small change in your campaign strategy, which increases your time to market and load on your wallet.

So, is there any way to come out of this problem? Of course, there is a reliable, adaptable, and flexible solution.

Saffron Edge brings a "BOT" model, especially for DTC (Direct-to-consumer) brands. The model will help D2C brands like you to acquire a skilled and talented in-house team/expert that fits your needs. The best part is you don't need to spend time finding the right candidates and upskilling them. We will do all these tasks on your behalf. This way, you can focus more on things that matter to you most

But what exactly do we do? And what is the BOT model?

What is a BOT Model?

BOT stands for Build-Operate-Transfer. You may have heard about this term before, especially in the IT industry. Some people consider outsourcing, offshoring, and BOT the same. But this is just a half-truth.

BOT model refers to an integrated partnership between you and the agency providing a BOT model that lets you build an offshore team/expert in a 'build' phase and put them in a preliminary test during the 'operate' phase. Once the selected team/specialist adjusts to your company's methodologies, tools, and processes and is well-versed with all theoretical and practical knowledge, you can take full control of them in the 'transfer' phase.

Simply put, the BOT model gives you a chance to "try before buying." This means you don't need to hire or invest in your offshore unit until you are fully sure of its worth.

Let's understand the different phases of the BOT model in more detail:

  • Build: This initial phase involves understanding the company's requirements, creating a job description and hiring advertisements accordingly. We have a dedicated HR team and professionals who know which candidate will stand higher on your objectives. We verify multiple candidates and conduct one-on-one interviews and tests to get the ‘cream’ talent for you.
  • Operate: The operation phase is when the selected candidate or team adapts to your business requirement. Our specialized marketing experts will teach and upskill the team or candidate with the marketing hacks. We give them various sources and courses that will prepare them to tackle all the challenges.
  • Transfer: It is the final phase where we conduct scanning of the candidate or team based on your requirements. You can also take tests of the candidates. Once you get fully assured, you can take full control of them.

What Are the Benefits of the BOT Model?

Benefits of the BOT Model Source: Freepik
  • Cost-efficiency: Since your project team/specialist is fully owned, managed, and operated by us until you take control of them, you can save huge money. You don't need to worry about paying a significant upfront cost to onboard resources.
  • Ability to scale rapidly: Using the BOT model, a business can build an agile, skilled team that allows them to increase their revenue, expand their business and achieve various objectives.
  • Faster Time to Market: As discussed, with a digital marketing agency, you have to wait to make a single change in your campaign. But with BOT, you can make an in-house team that lets you make any change anytime, thus faster time to market.
  • Access to New Technology: We will train the team/candidate with new sets of skills and software that allow you to take advantage of new technologies and get vertical growth in business.
  • Align Towards Performance Marketing-first Culture: The BOT model can foster Performance Marketing strategy and help you achieve tremendous results.
  • Greater Control Over Operations: The BOT allows you to take full control and utilize the team/specialist in the best manner and ensures all policies in compliance and security, etc., are strictly adhered to.
  • Flexibility: BOT gives you the flexibility to adapt to the changing landscape. You can modify and align your Performance Marketing with any changes.

BOT Model for DTC Brands: How Will it Leverage Your Amazon Advertising?

BOT Model for DTC Brands Source: Freepik

The BOT model is mostly used in the IT industry. But why do DTC brands stay away from BOT benefits?

That's why Saffron Edge planned to help DTC businesses to climb the ladder of success with build-operate-transfer capabilities. We are the first Indian company offering BOT to DTC brands.

DTC brands, especially the small and mid-sized ones, often struggle to run effective and impactful Amazon Advertising to boost their sales and brand presence. This problem can be solved with our BOT service.

  • Our team will leverage a pool of talent to set up your team.
  • They work in collaboration with your in-house team as per your needs.
  • We will upskill and help them manage your Amazon Advertising.
  • We will provide you with a dedicated team that will only work for you and as per your requirement.
  • Once they complete their training and get ready to join you completely, we will conduct scanning and tests to ensure they are the right fit for your business. And give you control of the team.
  • Now the team you have hired already has the knowledge of Amazon Advertising and your products; you can skyrocket your business.

What Are the Common Amazon Advertising Tasks? Does BOT Help You Squared Away These Tasks?

Here is the list of common Amazon Advertising tasks:

  • Monitor and analyze notifications and recommendations for individual products.
  • Keep a tab of daily ad spending.
  • Organize portfolios in line with the objectives.
  • Handle Product Display Ads (PDAs).
  • Track and analyze the specific data through Custom Reporting to make necessary changes in the campaign.
  • Find low competition, high-volume traffic keywords to level up SEO.
  • Product listing and brand optimization.

With BOT, you can get direct access to a skilled team/specialist that is knowledgeable and experienced in Amazon Advertising. This will allow you to get the best out of Amazon Advertising and handle daily operations effectively. Thus, improving your workflow and revenue.

BOT - The Next Big Thing for D2C Businesses!

There are a lot of daily tasks related to Amazon Advertising, which require extensive knowledge and time. For this, you need to build a team that knows all the ins and outs of Amazon. But this is a tedious task.

Now, there is a solution for all DTC brands, i.e., BOT (build-operate-transfer). This model will allow you to build an offshore team that will work for you as per your requirements. Once you get assured that the team is the right fit for you, you can take full control of the team/specialist.

This way, you will save time and money and, most importantly, access to a skilled team/expert that allows you to scale your D2C business - a win-win situation.

Contact our experts; they will briefly summarize how our BOT model for D2C business works and how it will benefit you.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!