10 Best SEO Tools Every Webmaster Should Know!
Aug 20, 2018
10 min read
Every webmaster wants to get on the top of Google, but actually getting there is no walk in the park.
You'll have to take care of each and every aspect of SEO to crack it - backlinks, meta descriptions, content quality, keywords and 200+ other factors that Google looks for on a webpage to rank it on SERPs.
And taking care of optimizing all your webpages for all these factors can get a bit difficult for webmasters. Luckily, there are tools out there that can help you supercharge all your SEO efforts in a breeze. We actively use the helpful SEO tools we are about to tell you to provide unmatched SEO services to all our clients and drive massive search engine visibility and eventually, traffic to them.
So, here we go -
1. Screaming Frog
We are hardcore fans of Screaming Frog and have been using this tool since we started offering search engine optimization services in 2009.
This tool scans your website like search engines scan the web and will tell you everything wrong about your website that is not chiming well with Google. It checks your website for a lot of things including meta descriptions, meta tags, duplicate content, broken redirects, robots.txt and a lot of other technical things.
So, If you are looking to conduct a full SEO audit for a website, Screaming Frog is your go-to tool.
2. Yoast SEO
If your website runs on wordpress, you must be aware of this killer SEO tool, if not, you should install it as soon as possible!
Yoast SEO comes as a plugin extension for wordpress websites and is an all-round SEO tool that helps webmasters with optimizing their meta titles & descriptions, keywords, urls, XML sitemaps, duplicacy of content, redirections and content readability amongst other things.
It's free but if you need some extra functionality, there's a pro (paid) version available as well that you can opt for more SEO benefits.
3. Bright Local
Bright Local is just like screaming frog but this tool allows you to monitor and update your local citations across the web as well. Great tool to stay on top of Local SEO.
4. W3C Validator
When it comes to SEO, the way your website is written can sometimes make all the difference.
Properly validating your website code for SEO using a tool like W3C Validator can bring to light some problems with your website code that you didn't even know existed in the first place.
You'll need to sit with your developer on this one. If you don't have one, use our help.
5. Barracuda Panguin
If you think your website is hit with a Google penalty, Panguin will help you make sure that your website is indeed hit with a google penalty (Penguin, Panda and the likes) or not and help you get to the bottom of it.
6. GT Metrix
The time your website takes to load is vital in determining it's search engine ranking. GT Metrix is a tool that will pin-point everything wrong on your website that is hampering its performance and will provide quick solutions to fix the issues as soon as possible.
7. SEMrush
No other tool will help you better with keyword research than SEMrush. Other than that, this tool will also help you monitor and analyze your website traffic, targeted keywords, backlink profile, website content and also gives you a sneak peek of your competitors' backlink profile and the keywords they are targeting.
Moreover, you can also conduct a sitewide audit with their new free SEO site audit tool.
8. Citation Labs' Broken Link Builder
Working on securing broken links from the web is a great way to strengthen your own backlink profile but can be a bit extensive as finding and securing broken links all over the web is no easy task.
Citation Labs' Broken Link Builder simplifies this manual and cumbersome process as it shows you every broken link there is on the web for a specific keyword.
At Saffron Edge we use the same techniques to find out and create links for all the broken links for our clients.
9. Ninja Outreach
Ninja Outreach makes reaching out to influencers a piece of cake. It is a tool that connects influencers with bloggers for easy collaborations. You can easily search for influencers in your industry and have a look at their platform specific following at a glance with the help of this powerful tool.
Also, the tool provides ready-made messaging templates to reach out to influencers in a jiffy.
10. Google Mobile Friendly Test
After Google rolled out the mobile-first indexing algorithm, getting a mobile website for your desktop website, if you didn't have one already, became a priority. After the update, mobile friendliness became a detrimental factor in assigning search engine rankings to websites.
To help webmasters, Google created their own tool to make sure that webmasters complied to all the mobile website best practices there are and provided a seamless user experience to their mobile users. The tool weeds out and highlights every problem there is with your website that is hurting it's mobile accessibility.
Are these tools the only ones out there? No way, there are literally thousands of tools out there that can help you with the above mentioned aspects of SEO. By actively making use of these tools you will be able to keep track of everything SEO related happening with your website and will help you stay on top of everything and gain better search engine rankings over-time.
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Unlocking Success with a Google Business Account Manager
Establishing a strong online presence is the ultimate need for businesses aiming to thrive and reach their target audience effectively. This is where a Google Business Account Manager can make a significant difference. With their expertise and guidance, businesses can unlock the full potential of their online presence and drive tangible results. Setting up a Google business page and creating a Google My Business account are fundamental steps for any organization looking to establish a robust online presence. In this article, we will launch ourselves into the world of Google Businesses and explore the best practices and strategies they employ to help businesses excel. Who is a Google Business Manager? A Google Business Account Manager acts as a dedicated partner, working closely with you to understand your business goals, target audience, and industry-specific requirements. They assist in setting up and optimizing your Google business page, ensuring that it accurately reflects your brand identity and engages potential customers effectively. Moreover, a skilled Google Business Account Manager brings a wealth of experience in setting up google my business account and its features to their fullest potential. From managing customer reviews and ratings to enhancing local search visibility, they employ a range of strategies tailored to your business's unique needs. By implementing best practices, they can elevate your online presence and drive more qualified leads and conversions. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Why do you Need a Google Business Manager? Elevated Web Hosting Capabilities Google Business Manager offers small businesses an elevated web hosting solution that combines reliability, speed, and security. A robust web hosting service is essential for ensuring a seamless user experience and providing a solid foundation for a business's online presence. With Google's small business web hosting, you can trust that your website will load quickly, minimizing bounce rates and maximizing user engagement. Moreover, Google Business Manager provides advanced security features to protect your website and customer data. This includes SSL encryption, protection against malware, and regular backups, ensuring that your website remains safe and secure. Streamlined Google Page Management One of the key benefits of having a manager is the ability to manage your my Google business account efficiently. Google Page Manager allows businesses to create and customize their online presence on various Google platforms, including Google Search and Google Maps. It is a centralized hub where you can update business information, respond to customer reviews, and showcase photos and videos highlighting your products or services. With a Google Business Manager, you can effectively optimize your Google Page by providing accurate and up-to-date information, ensuring that potential customers find the right details when searching for your business. This enhanced management capability allows you to maintain a consistent and professional online presence, making a positive impression on potential customers. Integration with Google My Business Website Domains Google Business Manager seamlessly integrates with Google My Business website domains, enabling small businesses to create and manage their professional website within the Google ecosystem. This integration offers several advantages, including a user-friendly website builder, responsive design templates, and the ability to customize your website with your branding elements. By utilizing Google My Business website domains, small businesses can have a professional website up and running quickly without the need for extensive technical knowledge or resources. This empowers businesses to showcase their products or services, provide essential information to customers, and drive engagement, all within the user-friendly and reputable Google ecosystem. Basics about Setting Up Your Google Business Page 1. How to list your business on Google To list your business on Google, follow these concise steps: Visit your Google My Business website domain. Sign in using your Google account credentials. Click on the "Manage now" button to start the listing process. Enter your business name, address, and phone number (NAP) accurately. Choose the appropriate category that describes your business. Verify your business listing through one of the available verification methods, such as phone calls, postcards, or emails. Provide additional details about your business, including website URL, hours of operation, and photos. Optimize your business listing by adding a description, relevant keywords, and a compelling business profile. Monitor and respond to customer reviews and inquiries promptly. Regularly update your listing with any changes to maintain accuracy. 2. How to Set up a Google Business Page To set up a Google Business Page, follow these steps: Go to the Google My Business website (business.google.com). Sign in using your Google account credentials. If you don't have a Google account, create one by clicking on "Create account" and following the instructions. Once signed in, click on the "Manage now" button to begin setting up your business page. Enter your business name in the provided field. If your business doesn't appear in the dropdown list, select "Create a business with this name." Select the appropriate category that best represents your business. Provide your business location information, including the address. If you don't have a physical location or you offer services in a specific area, you can choose to hide your address. Add your business phone number and website URL if applicable. Choose how you want to verify your business. Google offers various verification methods, such as phone calls, postcards, or email. Follow the instructions for your chosen verification method. Once verified, you can start optimizing your business page. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call 3. How to add your website to Google My Business To add your website to your Google My Business listing, follow these steps: Go to the Google My Business website (business.google.com) and sign in using your Google account credentials. Once signed in, locate and select the business listing you want to add your website to from your dashboard. In the left-hand menu, click on "Info" to access the business information section. Scroll down to the "Website" field and click on the pencil icon next to it to edit. Enter the URL of your website, such as yourbusinesswebsite.com, in the provided field. After entering your website URL, click on "Apply" or "Save" to save the changes. Google will automatically verify the website ownership if it is already associated with your Google account. If not, you may need to verify your website using one of the provided methods, such as adding a meta tag to your website's HTML or uploading an HTML file to your website's server. Follow the on-screen instructions for verification. Once your website is added and verified, it will appear on your Google My Business listing, allowing customers to easily access your website directly from your business profile. If you need further assistance with Google My Business, you can reach out to Google My Business support via email. To contact Google My Business support, send an email to googlemybusiness-support@google.com. Alternatively, you can also reach them at the official Google My Business email address, which is googlemybusiness@google.com. They will be able to assist you with any inquiries or issues you may have related to your Google My Business account. If you prefer real-time communication, you can explore the option of using Google My Business support chat or Google My Business live chat. These chat services allow you to interact directly with a Google representative to address your queries or concerns. Adding your website to your Google My Business listing helps improve your online visibility, and having access to support channels like Google My Business support email ensures you can receive assistance whenever needed. It also provides customers with a convenient way to visit your website for more information about your products, services, and offerings. 4. How to add email to Google My Business Adding a custom email address to your Google My Business listing lets customers contact you using a professional email associated with your business domain. Here’s how you can do it. Choose an email provider that suits your needs. Register a domain for your business. Set up email hosting with your chosen provider. Create email accounts for your business. Access your Google My Business account and go to the "Info" section. Edit the email field and enter your custom email address. Save the changes. 5. Your Role as Manager and an Owner Settling the debate of Google My Business Owner vs Manager is crucial for the effective management of your business listing. As a listing owner, you have primary control and ownership rights over the account. Owners have the authority to manage access and permissions for managers and make critical decisions regarding the listing. They can also add or remove managers as needed. On the other hand, managers have more limited access and responsibilities within the Google My Business platform. They are typically assigned specific tasks such as responding to customer reviews, updating business information, and adding posts. Managers do not have the ability to remove or modify ownership rights or manage other managers' access. By understanding the owner and manager roles, you can effectively collaborate and streamline the management of your business listing, optimizing your online presence and engagement with customers. In Conclusion Google My Business is a powerful tool that can significantly impact your online presence and customer engagement. You can easily increase visibility, attract more customers, and build trust in your brand. If you're ready to take your business to the next level with Google My Business, partner with Saffron Edge, your trusted digital marketing agency. Our team of experts can provide tailored strategies, optimize your online presence, and help you harness the full potential of Google My Business. ...
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How Are Your Website Metrics Dumping You?
Most of the successful marketing teams value the role of analytics and the metrics in deriving insights and strategy formulation. Available big data is crucial in understanding your consumer's behavior, the context and the methods operating on them while they make a purchasing decision. Whether it is checking the change in your email response rate or understanding the variation in the leads, everything that impacts your online business is important data.Analyzing the data is crucial because it is both able to present a concise picture of things that happened in the past and can, to a great extent, predict the pattern of consumer behavior and how that might change in the future. That's why Drucker remarks, "What gets measured, gets managed". But Can I Trust My Data? Based on the sample size, the duration when the data is collected and other factors, you derive an interpretation from the available data. What I find out is that quite often, it is the interpretation and not the data that is to be doubted. At times, we put too much emphasis on a particular set of data while ignoring the rest and thus we build a prejudice. Consequently, the selected metrics might lead us to draw inaccurate and non-relevant conclusions that can cost us after a certain duration. These data streams may indicate improvement, but it is not always that they have strong connection with your organization's progress.Moreover, since these data are dynamic and have time-dependency, they do not always correlate with the figures that matter for your marketing strategy. Some of these deceptive metrics are: Web Traffic Who does not like more attention? Especially in the digital marketing world, it seems that there is a race to get as much web traffic as one can acquire. But is getting more web traffic always a good thing? Let's suppose that you decide to boost traffic on your website and spend a large amount of money on Google Adwords. You might get more traffic consequently, but will that be any good if none of those users convert into buyers or proceed to email sign ups? Certainly, in that case, the acquired traffic is not connected with your company's mission. Number of Downloads Often, websites provide free resources such as e-books, brochures, and other PDFs to attract a particular segment of the audience. Tracking the number of downloads is not very helpful because it does not reveal who is downloading those resource nor does it tell you how these users found it. Due to the lack of a proper context, this metric can not be used to derive any actionable. Time Spent On Your Site Most of the marketers consider the time by the users on the website as an important metric. Unless this data point is used along with other available data point to make a comparison, it is no good to analyze the time. Though considered as a behavioral metric, it does not suggest you any much on how to improve the content. To make this metric work better, you will need to find out more about the users who download your content. Are those visitors lying in the potential customer belt or are they rival professionals keeping a track of what you are doing? Number of Unique Visitors Essentially, this number tells you about how popular your website is. More the unique visitors, the better it is for your website's popularity. Again this metric is not very actionable superficially, and you will have to check for the user's activity on your website to understand whether the unique visitor is worth your attention. Use analytics to find out what they clicked on, the source from where they landed to your website and other meaningful behavioral information about these unique visitors to have a larger picture. What Then Is a True Metric? Though there can not be any general formula to determine a universally accepted list of metrics, a true metric should have the following characteristics: It should suggest an actionable Whenever you see a proper report about some metric, the results should convey an actionable that should be incorporated to get better results.For example, when you see a report about split-testing, you should be aware of what improvement your site needs so that the discrete consumer group gets to see different versions of the product and thus get a more personalized response. It should be accessible and easily generated If you report about a tree falling in a forest and the report is incomprehensible, is it any valuable? In essence, the metrics should be reportable in a format such thati) all your team members can grasp them ii) everyone in your team can have access to the latest data reports To make the accessibility feature even better, the duration between executing actionable and seeing results should not be very large.To achieve that end, the metrics should be presented in a very simple way. Some examples of metrics that you should really care about: Email Newsletter Subscription More the subscription, more the chances that you can get the subscribers converted into buyers. Cost Per Lead It is calculated by dividing the marketing expenses by the number of leads generated online. It can give you a rough idea about the amount you need to spend to get one customer onboard. Conversion Rate The conversion rate is one of the crucial metrics that you must look for since it is an indicator of whether your marketing efforts are working or not. Regarding results and total revenue generated, this metric can provide useful information. The Average Length of Account Subscription Just counting the number of subscriptions won't help. To get desirable insight, it is recommended that you keep track of the duration of the account subscription. Also, you can analyze the number of account upgradations to keep a better check on your website's performance. Conclusion Website's metrics presents before you the macro picture of how the website has been able to engage its audience. It should also tell you about the progress you are making to increase its influence and by optimizing the areas that need improvement, you can design actionable tasks to make your website better. Also, these data sets are concise information about the trends that are working in the market, so with an intelligent choice of metrics that matter, you can predict consumer behavior, and that is key to your organization's success. ...
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Three Ways To Use Influencers To Increase Web Visitors And Lead
Advertisers who wish to market to their customers indirectly can use social media and other Internet tools to achieve certain objectives. Consumers look at fellow consumers to get information on their purchasing decisions.You can penetrate massive audience with minimal effort in highly competitive landscape by working with influencers. Influencers are people that are brand advocates and niche promoters and are active on social media and blogs. --> --> Influencer marketing can be defined as a form of marketing that recognizes and targets individuals with influence over prospective buyers. Influencer marketing often involves other two forms of marketing: social-media marketing and content marketing. Influence can come from a wide range of places. As a company, there are a number of things that you can do to get traffic to take advantage of grand sales. 1. Blogging Consumers trust referrals from a third party in most cases than from a brand itself. Influencer marketing thus is becoming one of the most effective ways to increase web visitors and leads. The main tactic used for getting traffic and generating leads is reaching out and connecting to people with big audiences and bloggers in particular. Bloggers arguably are the strongest spoke in the wheel of influencers. To get the most out of a blog, you will need to focus on creating better content than your competitors create. As great way to accomplish this, guest blogging is the way to go. Once you have a steady flow of content being created on your site and traffic, you have a vast supply of new leads coming in daily. 2. Popup Subscriptions It is no secret that one of the most used lead generation tools is the modal pop-up. Modal pop-up typically means that they run as part of the page your visitor is currently browsing. In the past, popup used to appear in new browser windows or tabs pop-up. They have been shown to tremendously increase the number of web visitors and leads. They are an amazing way to increase your leads, but they can also easily piss off your visitors if you are not careful. 3. Infographics Lead generation involves battling for the attention of buyers. One of the most vital objectives for content marketers is mounting the engagement with website visitors. The simplest way to increase your traffic is through infographics. The best thing about infographics is that they are somewhat easy and cheap to create, share and makes data reports so much more interesting. Infographics let you share complex information with your audience in a simple, image-based format. In order for infographics to be a success, you have to make sure the content is in accord with your business and you must endorse it massively so you can get regular quality traffic and leads. Today more than ever, knowing how to successfully do online marketing is critical to your business’s success. Today’s social media platforms act as one giant megaphone for the voice of the customer who has always been one of the most powerful concepts in marketing. ...
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