5 Digital Marketing Mistakes to Avoid
Sep 04, 2017
Sep 04, 2017
10 min read
10 min read
Nowadays, no matter how big or small a business is, it employs digital marketing strategies to attract new online leads, customers and visitors. With so many advanced methodologies and technologies available to the digital marketers today, still, they could be making serious mistakes that will prevent their marketing campaigns from driving the desired results or achieving acceptable performance. By avoiding these 5 potentially expensive digital marketing mistakes, you can make sure that your next digital marketing campaign does not meet with failure.
1. Having no Clear Goals
One of the biggest mistake that digital marketers make is “ not having clear goals”. Be clear about whether your marketing goals are to increase sales, leads, engagement, website traffic, or some other objective. Then try to create a plan or strategy to reach your goal that is specific, achievable, relevant and measurable as this will help you provide right direction to your marketing campaigns. Having desired goals will make your campaign more successful and effective.
2. Having no Social Media Strategy
Business without a social media strategy can never deliver an effective message to their target audience. To execute a successful Digital Marketing plan or campaign, a strategy must be in place. Set a clear social Media strategy. After all, Social Media is a free and most powerful tool to spread the word about your content and your business.
3. Buying Social Media Followers
Buying fake social media followers can help strengthen your business prominence and validate its social proof. But it will never help with increased Return on investment and nor will it improve your user engagement in case you have fake business followers The point here is to focus on genuine customer relationship rather than focusing on numbers.
4. Your website is not Mobile Friendly
As we are living in a digital era. Mobile Users or audiences are increasing, and the massive growth of video and social media is taking this forward. As a growing number of people are on mobile devices, it is becoming essential that digital marketers consider their customer’s mobile experience with their brand and website. Google Research also indicates, that most of the users nowadays prefer to purchase a product on a mobile-friendly website than a non-mobile friendly one.
5. Using Excessive and Irrelevant Hashtags
There is no doubt that the use of hashtags in Digital Marketing or Social Media Platforms can truly help businesses to become more visible. But using irrelevant and excessive hashtags can be annoying to users. To avoid this, limit your hashtags usage to a sensible and considerable number. Also, make sure they are relevant to what you are trying to convey.
There is no doubt that the world will soon shift completely from analog to digital practices. Digital Marketing is so essential in the present digital world because it is one of the fast growing terms in the current marketing field and also it is set to become the future of marketing industry.
If you correct the above described 5 Digital Marketing mistakes, you can reach your end goal and increase your sales. For more information about Digital Marketing,Contact us!
A Comprehensive Guide to Real Estate Digital Marketing
Saffron Edge's Real Estate Digital Marketing Services are meticulously crafted to elevate your property ventures to new heights. From engaging websites to strategic SEO, we offer a comprehensive suite of solutions designed to drive results. Embracing the Future: Why is Real Estate Digital Marketing Essential? This age is marked by digital transformation and the real estate landscape is undergoing a profound shift in how property developers, agents, and buyers interact. We're here to guide you through this transformative journey, helping you employ new digital marketing services to not only survive but thrive in the evolving real estate market. Unveiling the Power of Digital Marketing Digital marketing is the cornerstone of modern real estate success. It's not just about having a website; it's about crafting a comprehensive strategy across various digital channels such as search engines, social media, mobile platforms, email, and websites. This strategy extends your reach, nurtures connections with potential buyers, and drives awareness, sales, and loyalty. Compliance with Traditional Approaches It's important to recognize that digital marketing isn't a standalone entity. Its impact is amplified when integrated with other communication avenues like print, direct mail, radio, TV, face-to-face interactions, and PR efforts. You create a more holistic and impactful approach by harmonizing digital marketing with your core sales and marketing activities. Owned, Earned & Paid: A Framework for Success Our Owned, Earned & Paid marketing model provides a straightforward framework to structure and execute your marketing endeavors. This approach goes far beyond the mere listing of properties on aggregator platforms. It's a multifaceted strategy designed to elevate your brand that can only be provided by the best Real Estate Marketing Agency in the industry. Transforming the Roles Property developers are no longer passive entities. They're becoming active participants in the marketing process, forging lasting relationships with buyers and communities. Agents are harnessing data and customer segmentation, employing marketing automation systems for personalized, efficient communication. Property marketing agencies are reinventing digital campaigns and content strategies, tailoring them to various buyer stages. The Shift in Direct-to-Seller Trend A new trend is emerging – the rise of "buyer-direct" interactions. Homeowners are increasingly opting for social media marketing by posting ads on platforms and forums to reach potential buyers directly. This trend is in its infancy but rapidly growing, empowered by technology-savvy buyers seeking control over their property transactions and cost savings. The Implications and Opportunities The dynamics among key players in property buying and selling are evolving rapidly. Traditional advertising methods are giving way to digital channels that influence homebuyer decisions. Developers must not ignore the opportunity to develop their own digital strategies in tandem with agents. This parallel approach creates harmony and leverages the best of both worlds. The Digital Advantage for Property Developers The shift is real, and the opportunities for property developers who invest in their digital platforms and connect meaningfully with buyers are immense. A sustainable competitive advantage is within reach for those who embrace digital marketing, build their networks, and gather valuable data to inform future marketing endeavors. Navigating the New Home Buyer's Journey Today's homebuyers are the most informed in history, utilizing search engines, social networks, forums, and mobile apps to navigate the property landscape. Their journey consists of five stages: consideration, online research, active search, transaction, and post-sale. To succeed, developers and agents must adapt their strategies to each stage, providing the right information at the right time through the right channels. Our Unique Approach to Real Estate Digital Marketing Masterful Web Design and Accessibility Your website is your digital storefront. We design visually appealing, user-friendly websites that adapt seamlessly to any device – whether it's a desktop, tablet, or smartphone. Guiding potential buyers through a smooth online journey, we ensure web development that will let them find what they need with ease. Compelling Content that Converts Content matters, which is why our digital marketing professionals creates captivating and informative content that resonates with buyers. From crafting compelling property descriptions to delivering insightful blog posts, we provide content that speaks directly to your target audience. Dominating Search Engines Standing out in the digital crowd starts with being found. Our adept SEO specialists ensure that your properties shine on search engine results pages. We optimize for local and broader searches, positioning your listings right where your potential buyers are looking. Our local SEO experts will make sure to put you on the top! Speed and Reliability First impressions matter online, and speed plays a significant role. Through top-tier hosting and meticulous technical execution, we guarantee your website is fast and reliable, ensuring a seamless experience for visitors. Microsites for Amplified Impact Our innovative microsite strategy is a game-changer. Seamlessly integrated into your main website, our microsites provide dedicated spaces to showcase your projects. This approach accelerates search engine indexing and turbocharges your SEO efforts. Conversion-Focused Strategies Turning visitors into buyers is our forte. Our digital marketing strategy features strategic placement of call-to-action elements, lead-capturing forms, and seamless integration with CRM systems. The result? More leads converted into committed buyers. Actionable Insights with Analytics Knowledge drives success. We implement Google Analytics and tracking codes to provide real-time insights into your website's performance. This empowers you to make informed decisions and adapt your strategies as needed. Social Media Engagement The modern buyer is social-savvy. We harness the power of social platforms to engage potential buyers, effectively showcasing your properties and building a dedicated community of followers. Hire the best social media experts for that! Email Marketing Excellence Stay connected and nurture leads with our CRM and email marketing integration. Tailored campaigns and personalized interactions keep your audience engaged and your properties top of mind. ROI-Driven Advertising We take your investments seriously. Our ROI-oriented online advertising campaigns ensure your marketing budget is utilized efficiently, targeting the right audience at precisely the right moments. Take Your Real Estate Endeavors to the Next Level with Saffron Edge Saffron Edge is designed to be your strategic partner in achieving real estate success. We're committed to driving outcomes in a competitive landscape from growth to engagement and conversions. Your journey toward success begins with us. Expand Your Real Estate Horizon with Ads Strategic online advertising is the ultimate game-changer. At Saffron Edge, we understand the need for digital marketing for real estate companies and hence, bring you a comprehensive suite of online advertising services tailored to drive visibility, engagement, and conversions for your properties. Diverse Online Advertising Channels We harness a range of online advertising platforms to amplify your reach and impact Google Adwords: Appear on Google search, Gmail, and third-party websites, ensuring your presence when potential buyers are actively seeking property information. YouTube: Showcase your video ads before users watch their desired videos, giving you prime exposure. Social Media (Facebook, Twitter, LinkedIn): Capitalize on highly targeted ads by demographics and interests, reaching users with property-related preferences. Native Ads: Secure direct ad placements on selected websites, delivering your message seamlessly to your desired audience. Unveiling the Power of PPC At the heart of our online advertising strategy lies pay-per-click (PPC). The joint effort between traditional, inbound, and PPC strategies yields remarkable results. Achieve prime visibility on the first page of Google, bolstering your SEO strategy. Flexibility to swiftly modify ads to align with dynamic campaign needs. Precision targeting on local, regional, or national scales. Crafting Your PPC Strategy A clear 'goal' is paramount for a successful PPC campaign. Integration with dedicated landing pages and microsites enhances the effectiveness of your campaign. Whether it's capturing buyer contact details or facilitating direct calls, your PPC strategy aligns directly with your conversion objectives. Embracing Remarketing for Long-Term Impact Remarketing is a potent tool that re-engages users who have previously visited your site. Witness your properties' presence linger across the web after users have explored your offerings. This strategic approach keeps your properties in the spotlight during extended buyer journeys. Collaboration of Organic and Paid Visibility While paid search ads deliver quick impact, a long-term strategy for search visibility involves organic search engine optimization (SEO). Your website's role is pivotal in SEO success. By understanding your buyers' keyword preferences and integrating them into elements like page titles, headings, and content, we ensure your website's alignment with buyer intent. Social Media Strategy and Influence Our commitment to optimizing your real estate presence extends to the dynamic realm of social media. Platforms such as Facebook, Twitter, and LinkedIn offer invaluable opportunities for engaging with potential buyers and nurturing lasting connections. Our approach can be traced by a few practices; Strategic Organic Engagement: We curate compelling property news and deliver value-added content, fostering a sense of community among our followers. Through consistent updates, we establish trust and credibility. Precision in Paid Marketing: Our expertise in paid marketing ensures your message reaches a broader audience. Targeted ad campaigns on social media platforms expand your reach, connecting you with prospective buyers who align with your offerings. Crafting Impactful Social Ads: Our team excels in crafting persuasive social media ad campaigns. Leveraging advanced targeting options, we align ads with your audience's preferences and behaviors, maximizing your ad spend's effectiveness. Influential Partnerships: We recognize the influence of trusted voices in the social sphere. Collaborating with relevant influencers amplifies your brand's presence and credibility, particularly within the real estate sector. Expanding Your Reach Through 3rd Party Platforms and Backlinking Our strategy extends beyond your website to 3rd party platforms. Through the creation of listings and profiles on well-known property listing websites, we harness the power of backlinking to channel traffic to your platform, enhancing lead capture. We deliver content that prospective buyers are searching for and actively engaging with them, establishing valuable connections and positively influencing their purchasing choices. Partner with Saffron Edge: Elevate Your Online Advertising Game Saffron Edge stands as your steadfast partner in the ever-evolving field of real estate digital marketing. With deep-rooted expertise in industry marketing, we cultivate strategies that drive exponential growth, leveraging the power of growth marketing, paid media marketing and DTC marketing and outreach. Our prowess extends beyond conventional approaches, encompassing specialized legal marketing services services and dental marketing services that redefine the boundaries of targeted engagement. At Saffron Edge, we go beyond aesthetics, delivering website design services that seamlessly fuse creativity with functionality. Our commitment to excellence transcends marketing, as we offer insightful business consultation services that pave pathways for success. Our holistic approach includes bolstering your brand's identity and amplifying its presence through a spectrum of services. Our on-page SEO experts and lead generation SEO strategies ensure that your digital footprint remains not only visible but impactful. The collaboration with our ingenious mobile app developers brings innovation to the forefront, and our brand services bridge the gap between you and your clientele. In essence, Saffron Edge is more than a service provider; we are catalysts for your digital journey, igniting growth, visibility, and engagement. Partner with us and witness the transformation of your real estate endeavors into a digital saga of triumph and resonance. ...
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How To Get Your Business On The Top Of Google Search? (Updated)
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results. Alt tag - how to get your business on the top of google As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience. As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs. The Latest SEO Trends That Can Help You Rank Higher In 2021 Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy. 1. Align Your Website For Voice Search. Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other. Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords. Source: 2. Utilize Schema to Markup Your HTML. What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages. You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool. 3. Optimize Your Site Performance And Speed. Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed. 4. Tap Into Artificial Intelligence. The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results. These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan. 5. You Must Enhance Your Mobile Pages With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices. Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices. 6. How To Use Google Trends For SEO? Create A Knowledge Base! Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines. Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base. 7. Enhance Your Technical SEO Practices There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of: Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings. Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results. Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly. Takeaways With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help. ...
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5 Things you must do on Facebook for your Dental Practice
For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently. ...
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