5 best ways of Acquiring More Patients Online for Your Dental Practice
Sep 09, 2019
10 min read
Having a perfect smile is a dream that the majority of the population chases. Your dental practice helps get rid of the pain and insecurities of the people. Picking a dentist is like buying a car, it’s a long term commitment, and only when a person completely trusts the functioning of a vehicle, he/she will then purchase it. Same is the case with your clinic, only when patients completely trust your practice, will they choose to come to you for their problems. How do you get people to trust your practice is the real question.
The internet is the best way to gain and retain patients nowadays. If you're not utilizing online marketing, you are missing out on patients (and money). Here is a comprehensive guide on how to acquire more patients online for your dental practice, along with some dental marketing tips.
1. Create an Effective Website
The majority of patients today search for clinics online. If you don't own a website yet, you’re basically invisible to a lot of potential patients. Creating a website that displays all of the information regarding the location of your clinic, phone numbers, hours of availability, services provided, prices, and other important details prove your digital and physical existence.
On the main page itself, try to include unique aspects of your business, such as the field you specialize in and also specify the procedure on how patients can schedule appointments.At the same time, you should keep in mind that your website should look and feel engaging and interactive.
Staying up to date with the present generations trends is very important. You should regularly update the key aspects of your website. Updating your website from time to time, giving it a fresh new look, proves that you are digitally active and dedicated to providing services to the people. The online world is always changing and evolving; your business needs to adapt to this environment.
Let all creativity loose when it comes to making an awesome website. Staying relevant is key if you want to survive in a cut-throat environment, and it can only be achieved by regularly pushing out new content on your website. For a start, you can add infographics, creatives, videos, patient testimonials, and relevant blogs etc.
There are a number of companies that provide services, which you can use to build a creative and informative website. Digital Marketing companies are built around the idea of creating interactive and effective website plans. By opting for these services, you need not worry anymore about your online presence; you can then put in 100% into your practice.
2. Create a Social Media Presence
Social media platforms are in abundance. People are addicted to the online world and according to research, “In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.” There are a number of different social media platforms available for you to advertise your business on.
In this modern age, for people to know that your business exists, you need to have an active social media presence. Users only want to view content that is relevant and engaging to them. Your posts need to be both informative and creative at the same time.
Get creative! For you to gain more patients, you need to portray your business in the best possible manner. Take the assistance of companies that provide Social Media Marketing services, as they are equipped with the best of strategies and plans. A well planned marketing strategy can greatly benefit your practice; by increasing traffic on your website, creating a strong online presence, boosting trust and credibility, and most importantly increase the amount of patients.
3. Utilize Reviews
When people compare options for dental services, they look at reviews to see what other people have to say about different dentists. The reviews that patients post is very crucial for your business’ reputation. Encourage patients to provide you with feedback for the services they receive. If those reviews are in a good sense, publicize them on your social media and website. Make sure to use recent reviews and the ones with positive feedback.
If you do get a bad review, device ways of turning them into positive ones. Provide answers for the negative feedback and give a statement of regret where necessary. Reach out to them with customer service and do what you can (within reason) to satisfy your patient.
4. Email Marketing
Everyone utilizing the internet, has an email today. Most people will enter their email down to sign up for an appointment. Once you have their email address, you should use it to send them reminders about appointments and any discounts you might be offering. Similar to social media, you need to maintain a balance between sending enough emails and too many. Spamming should be avoided at any cost.
You should keep people engaged and informed without forcing them to unsubscribe. If you can, give the patient something in the email that will encourage them to stay subscribed. Plan an email marketing strategy in such a way so as to keep yourself far away from the spam folder.
5. Answer Popular Questions
Majority of the population turns to the internet to get answers for their questions regarding their dental issues. By taking the initiative to answer those questions, you build trust and credibility. At the same time, you can advise those people to visit your clinic to receive expert guidance and care. Use your social media presence to solve patients dilemmas and at the same time, advertise yourself. When professionals answer questions, their word is taken seriously by the majority, and you can use your knowledge to disregard incorrect online information. You can help people to get a proper understanding of specific topics with the help of detailed blogs, articles, videos, creatives, infographics etc.
It's All About Branding
When utilizing online marketing options, it's important to keep your business’ goals and objectives in mind. There are a number of different ways to establish your practice. You need to think of the manner in which you want to portray your business. Once your online presence is established, you need to ensure that everything and anything that you post is in total relevance to your practice.
Your main objective is to gain more patients, and to achieve it you need to have a strong marketing strategy. For instance, if you want to target families with children, then your content should be according to certain specifications. You will need to create content that would engage both the parents as well as the kids. So basically, when targeting different audiences, you need to keep in mind their preferences and accordingly make them interact with your content.
The internet is a very valuable tool, and your dental practice can really take advantage of the marketing options that it provides. These creative dental marketing ideas are sure to increase the number of patients you currently have. If you utilize these tools with a well-planned marketing strategy, will business will definitely grow.
Creating a strong website and an effective marketing strategy requires to be done by experts. Check out the services we provide, it will really help you.
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5 Essential Questions You Need To Ask Your Clients Before Creating Their Social Media Calendar
“Failing to plan is planning to fail” that is an old but a wise adage that is true when we talk about social media marketing strategy. For your client, the task might have got over by just outsourcing the social media marketing job to your agency, but your job starts when your client’s job ends. Creating a detailed, goal-oriented social media strategy gives you a rock solid boost to proceed seamlessly during the campaigns. “If your social media strategy is just for the heck of it, your fans and potential customers are going to know” said Amy Porterfield, leading social media strategist and co-author of Facebook Marketing All-In-One for Dummies. In the worst case scenario, your clients would turned off of your brand and move on to your competitors. To carefully strategise and plan your every step while marketing for your client, will help you in the long run and smooth relationships with your client. And to plan, you need to ask some specific questions, and we’ll tell you why you need to ask those questions. 1. What your client expects to achieve through social media marketing? It totally depends on your client’s business type. He may want to use social media to popularize his brand, to directly interact with potential customers, or to promote specific products, services or website. Even if that question is answered, you need a deeper understanding about the customer’s needs. Specifically think about how you can solve those needs by using social media. That’s a big task and needs to be documented. 2. Does the client needs a presence on all social media channels? That is the question that needs your expertise to answer it correctly. If the client demands that he wants his company to feature on all social media channels then it is you who could tell all the pros and cons involved. If certain channels do match up with the need of your client then you need to inform him. Usually for small businesses it is advisable that they start by using one blog site and one social media network-which one? Where most of your client’s customers are present. To add to the discussion, there are other social media channels than Facebook where your client’s business can show up. One is Twitter, that is a platform easy to learn and use, and it’s 140 character limit is unbeatable. Second is Google+, which is essential to boost your Search Engine Optimization(SEO) efforts. If your client’s firm is a B2B, then probably LinkedIn or Slideshare can help you reach out the influencers in your client’s industry. For B2C, being on Facebook and Pinterest will be a smarter option. 3. Does your client wants to use social media as a customer service platform? If your client’s answer is yes then you’ll need to dedicate a person for this task. Social media is fast becoming the most common way for current and potential customers to interact with businesses. In such cases, people will reach out to your page either to praise the company’s products and services or to complain about some product. In such a case an ORM(Online reputation management) is essential to handle for your marketing agency. 4. How often do we post on social media channels? Depending on your client’s industry type, certain content has to be posted on the chosen social media channels. For example, channels like Facebook, Pinterest, Instagram, and Google+ are more of visually attracting channels and hence the posts should be related to these. Memorable images of your products, company event videos, behind the scene employees at work, fun work environment are some of the kind of posts that work well. Frequency of the posts is usually 2- 5 times day that works well with these channels because all of the target audience is not present at the time you post and posts become stale in news feed and are lost. Scheduling the posts at fixed intervals during the day have worked better for many successful campaigns. 5. How we are going to report about the success of our social media marketing efforts? Your client will definitely want to know how their money is being spent on the marketing efforts. To provide them with the analytics report, you can use either the metrics offered by the social channel itself like Facebook offers Facebook Insights, Twitter Analytics and many more. If you are looking at using third party tools then you can follow this article on- 19 free social media analytics tools for marketers You can use the data generated by the report to not only report it to your client but also to better plan your future posts and decide on the most effective ways to interact with the account fans and followers. ...
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9 SaaS Marketing Strategies To Grow Your Startup Faster In 2025
Strategic marketing is the linchpin for achieving business growth in the fiercely competitive Software as a Service (SaaS) industry. With the global SaaS market projected to reach US$ 374.50 billion by 2028, it has become imperative to carve out a distinct presence in the market and communicate the value of your offerings effectively. Without strong marketing in a SaaS startup with a dedicated saas startup budget, your business may remain undiscovered or, worse, overlooked by your ideal customers. Startup SaaS marketing strategy is your blueprint, planning a well-defined path for reaching your target audience and achieving your marketing objectives. It encompasses the tactics and techniques required to attract and engage customers for your cloud-based software. It's not just about attracting leads; it's about fostering trust, refining your value proposition, and standing out amidst competition. The typical yearly churn rate within the SaaS industry falls in the range of 5% to 7%. An effective marketing strategy is a growth catalyst and a means to reduce customer churn rates. Now, equipped with better knowledge of SaaS growth strategies, it's time to take proactive steps. Making a plan that translates into real, measurable results is the next logical step on your journey toward thriving in the SaaS market in 2025 and beyond. How to plan your SaaS Startup Marketing Budget? Developing an effective SaaS marketing budget necessitates a specific plan for the dynamic Software as a Service (SaaS) business. B2B SaaS businesses typically dedicate around 9% of yearly recurring income to marketing budget, highlighting the symbiotic link between sales and marketing expenditures, which frequently comprise 31% of total revenue. Startups in pre-Series B may invest 15-20% of their gross sales to obtain market exposure. Following Series B, this proportion rises to 6-12%, finding a balance between growth and optimization. Strategically aligning with industry benchmarks, the formulation of a comprehensive budget involves considerations such as annual recurring revenue (ARR), recurring revenue, monthly revenue, and monthly recurring revenue (MRR). To achieve growth objectives, a nuanced approach integrates social media expenditure into the budgeting process. Employing a reverse-engineering methodology, which takes into account customer acquisition cost (CAC) and customer lifetime value (LTV), ensures a balanced and informed financial strategy. This methodology not only allows for the optimization of resource allocation but also facilitates sustainable revenue growth. By incorporating key metrics like ARR, recurring revenue, monthly revenue, and MRR, businesses can adapt dynamically to market trends, fostering financial resilience and strategic agility in pursuit of long-term success. Monthly Recurring Revenue (MRR) in the SAAS Marketing Budget for Startups Monthly Recurring Revenue is an important measure in the SAAS business, especially for companies planning marketing expenditures. Understanding and predicting MRR helps entrepreneurs assess the reliability of their income streams, allowing for more informed budget allocation. Tracking MRR enables adaptation, ensuring that marketing activities are consistent with subscription-based revenue models. For startups, prioritising scalable growth and client retention is critical, and MRR acts as a guidepost for these efforts. Marketing efforts in the SAAS marketing budget for startups: In the changing SAAS industry, efficient marketing activities are critical to startup success. Allocating resources for smart marketing, content production, and client acquisition is essential. Startups must use digital platforms, social media, and customised content to raise brand awareness and attract new customers. Creating a flexible budget that allows for experimentation and adaptability is essential. Successful SAAS marketing initiatives focus on client engagement and retention, which contributes to long-term revenue development. Marketing for criminal defense attorney How To Develop a SaaS Marketing Plan? Prior to embracing a strategy tailored to your needs, gaining insight into various business facets proves crucial. Delve into the intricacies of Saas budget planning by understanding key components such as the annual marketing budget, marketing costs, and expenses. This proactive approach allows a comprehensive overview of resources allocated to marketing activities, facilitating the selection of optimal marketing tactics. With a strategic understanding of Saas budget planning, businesses can align their financial resources with targeted marketing goals, ensuring an efficient allocation that maximizes the impact of marketing effort. In this dynamic landscape, the ability to comprehend and navigate the nuances of budget planning sets the stage for informed decision-making and the successful execution of impactful marketing strategies. In this section, we will let you know some aspects you need to research to develop a SaaS marketing plan as per the saas marketing mix and choose the best strategy for your business. Know Your Target Customer A deep understanding of a saas marketing customer journey is the foundation of any successful startup SaaS marketing plan. This involves knowing specific needs and pain points to help shape your SaaS value proposition. You need to grasp what motivates their buying decisions and pinpoint the features and benefits that matter most to them. Equally important is knowing where they spend their time online and what kind of content resonates with them. One invaluable tool to accomplish this is creating buyer personas. These personas are fictional representations of your ideal customers, crafted based on real-time data and market research. This step typically begins with identifying key demographics such as age, gender, income level, location, and job title. This information lays the groundwork for tailoring your marketing efforts to address your audience's specific preferences and requirements. Do Thorough Market Research Market research is vital for strategic business planning, extending beyond customer insights to encompass a comprehensive understanding of the market, industry trends, and customer behaviors. This research is crucial for informed decision-making regarding marketing strategy, budget allocation, and optimizing marketing spend. Effectively managing the marketing budget involves careful consideration of financial resources dedicated to marketing activities, ensuring maximum impact. Evaluating the effectiveness of marketing activities is essential for aligning them with organizational goals. The collaborative efforts of a well-coordinated marketing team are instrumental in executing strategies and adapting to evolving market dynamics. In essence, market research is the cornerstone for businesses aiming to make informed decisions about marketing strategy, budgeting, spend, and the coordination of marketing activities through an efficient team. Leveraging these insights enables organizations to navigate the dynamic landscape, capitalize on emerging trends, and achieve sustained success. Market research allows you to identify opportunities, threats, and areas for growth in your industry. It helps you to know where the current market is heading and what predictions can be made for your business. Additionally, thorough market research can provide invaluable insights into your competitors, helping you refine your strategy further. The SWOT analysis can help you understand your position in the market and allow you to position your product or service as the superior choice for potential customers. Track Your Competition Analyzing marketing materials in the fiercely competitive world of SaaS will help you identify areas where they excel and where they might be falling short. By understanding your competitors, you can strategically position your product as a better option for potential customers. You can review your competitors' websites and gather information about their products or services online. By doing this, you can be well aware of their loopholes and better work on them to improve your products, ultimately giving you an upper hand in the market. Additionally, staying updated on industry startup SaaS marketing trends and competitor activities will help you stay agile and responsive to changes in the market. Finally, it's essential to learn from the successes and failures of other SaaS companies by reading case studies and white papers that provide insights into how they achieved success or overcame challenges in reaching their target customers. Develop a Unique Selling Proposition A Unique Selling Proposition (USP) forms the core of your SaaS marketing plan. The distinct feature sets your product or service apart from the competition and resonates with your target audience. Your USP should be clear, concise, and easily understandable to potential customers. Examples of USPs in the SaaS industry include focusing on customer success, showcasing your support at every step, or leveraging cutting-edge technology to provide innovative solutions that competitors cannot match. Providing superior customer support is another approach to differentiate your company from the competition. Thus, developing a USP will help your customers choose your SaaS product or solution over your competitors. 9 Strategies for Your SaaS Startup After knowing about the basics of SaaS and its market, now we will focus on some SaaS growth strategies that can help you gain a better share in the competitive market. Here are 9 strategies that you can opt for your SaaS startup: 1. SaaS SEO Strategy Optimizing your SaaS website for SEO is vital to your digital marketing strategy. While blog post optimization for relevant keywords is crucial, SEO extends to your entire website, with the potential to organically funnel leads into your sales strategies without relying on ads. However, SEO doesn't end at generating leads; it's about developing them into becoming loyal customers. Your SEO efforts aim to secure top rankings in Google search results, ideally within the top three spots. This prime real estate minimizes the need for paid ads, as your SaaS company becomes the go-to solution for specific search phrases. You must also conduct comprehensive keyword research to rank your blog or website better. By understanding your audience's language and search behavior, you gain valuable insights to tailor your content and strategies effectively. To improve your website's ranking, optimization should encompass not just content but also meta-data. One more thing you need to consider is that your meta titles, descriptions, headers, and image alt text are keyword-rich and relevant. High-quality content is the key to successful SEO. You need to create engaging blog posts, informative whitepapers, case studies, and videos to enhance your ranking. Backlinks are like endorsements for your content. Building high-quality backlinks from reputable sources significantly influences your search engine ranking. It fosters your relationships with websites willing to link to your content and, in turn, link back to theirs. A strong domain authority also helps create high-quality referrals and links that establish your website as a reputable source. It's not about assumptions but data-driven decisions. Implement A/B testing experiments to gain insights and visibility that guide your B2B SEO strategy. Image Source: Hubspot 2. SaaS PPC Campaigns Pay-per-click (PPC) campaigns are an effective way to drive more traffic to your SaaS offering quickly. Here's a closer look at this strategy: Keyword Selection: You must select the right keywords for your PPC campaign. These are the terms and phrases your potential customers are likely to use when searching for a solution like yours. Ad Creation: Design compelling ads that resonate with your audience. These ads should include a clear value proposition and a strong call to action (CTA). Landing Pages: You should ensure that your PPC ads direct users to the landing pages highly relevant to the ad content. These pages should provide a smooth transition from the ad to the desired action, whether signing up for a free trial or purchasing. Budget Management: Set a clear saas marketing budgets for your PPC campaign and monitor it closely. PPC platforms like Google Ads and Bing Ads allow you to control your spending to fit your budget. Performance Tracking: Continuously track the performance of your PPC campaign. Analyze key metrics such as click-through rates, conversion rates, and cost per acquisition (CPA). Adjust your campaign based on the data to optimize its effectiveness. PPC campaigns generate quick results and promote specific products, offers, or events. They complement your organic growth efforts and can help reach a specific audience segment. 3. Offer More Free Trials Expanding your free trial offerings is an excellent way to attract potential customers. It is a low-risk way for them to experience your software's value. You can offer extended or multiple trials to allow users more time to explore and know your product. The longer potential customers interact with your software, the more likely they will see its benefits and convert it into paying customers. Assess the optimal trial length that aligns with your SaaS solution's complexity. Ensure it provides enough time for users to get a true sense of its value. During the trial period, provide excellent onboarding and support. This can include live chat, email support, or guided tutorials to help users make the most of the trial. 4. Make Sign-ups Easy A simple and hassle-free sign-up process is what makes or breaks a deal for SaaS businesses. If the onboarding process is complex or time-consuming, potential users are more likely to abandon it. Creating an account and getting started with your software is as frictionless as possible. This can significantly impact user engagement and the number of users who take the first step in your sales funnel. Streamline registration forms, asking only for essential information. Lengthy forms can deter users from completing the sign-up process. You can offer social sign-up options using Google, Facebook, or LinkedIn platforms. This simplifies the registration process and saves users time. If the sign-up process involves multiple steps, provide progress indicators to show users how far they are in the process. This reduces uncertainty and encourages users to complete the sign-up. 5. Smart CTAs Smart CTAs (Call to Action) represent a dynamic and personalized approach to engaging website visitors. These elements adapt based on individual users' specific needs, behaviors, and preferences, offering content and offers that are most relevant to them. By using Smart CTAs, you can provide a highly tailored user experience. For example, a first-time visitor might see a CTA encouraging them to download a beginner's guide, while a returning user who has already engaged with your content might be invited to schedule a demo. The power of Smart CTAs lies in their ability to increase the likelihood of conversion. When visitors see content and offers that directly align with their interests and intentions, they are more likely to take action, whether signing up for a free trial, requesting more information, or purchasing. This personalization can significantly boost lead generation and drive more sales. 6. Social Media Strategies Social media has become integral to saas marketing in the digital age. Social platforms provide a space to interact with your audience, share valuable content, and build brand awareness. To create effective social media strategies, start by identifying the platforms your target audience uses most frequently. This may vary depending on your specific SaaS offering and your ideal customers. Regularly sharing informative and engaging content on your social media channels is essential. It helps in keeping your audience engaged and informed. Content can range from blog posts and videos to infographics and webinars, depending on your audience's preferences. Moreover, consider using targeted advertising on social media. Platforms like Facebook, LinkedIn, and Twitter offer advanced targeting options, allowing you to reach a specific audience segment. This can be especially beneficial in SaaS marketing, as you can direct your content to business decision-makers that align with your target market. Social media is not just about broadcasting your message; it's also a platform for engagement. Replying to comments, interacting with your followers, and encouraging discussions about your industry or solutions. This two-way communication fosters trust and engagement, which can lead to a stronger online presence and a broader customer base. 7. Content Marketing Content marketing is an important part of any saas marketing strategy. By consistently creating valuable and relevant content, you demonstrate your expertise and provide solutions to the problems your target audience faces. Your content can take various forms, including blog posts, videos, infographics, eBooks, webinars, and more. The key to effective content marketing is maintaining a consistent and informative presence. Your content should be aligned with the needs and interests of your target audience, addressing their pain points and offering solutions. Content should be educational, engaging, and shareable. High-quality content attracts leads and establishes your brand as a thought leader in your industry. By consistently delivering content that adds value to your audience's journey, you make your SaaS solution more appealing and gain the trust and credibility needed to drive conversions. Image Source: Bestwriting 8. Account-based SaaS Marketing Account-based marketing (ABM) is a highly targeted strategy that focuses on engaging high-value accounts or companies, rather than individual leads. In this approach, your marketing efforts are tailored to these target accounts' specific characteristics, needs, and preferences. Personalization is key in ABM. It involves creating personalized campaigns, content, and messaging to cater to the unique requirements of each target company. You may create custom landing pages, send tailored email sequences, and develop content that directly addresses the challenges and goals of these accounts. ABM can be highly effective for SaaS startups looking to target larger enterprise clients. It lets you focus your resources on a select group of high-potential accounts, increasing the likelihood of securing more substantial deals. To execute ABM effectively, it's essential to have a deep understanding of your target accounts, the decision-making processes within those organizations, and the key pain points and objectives that your SaaS solution can address. 9. Referral Marketing Referral marketing is a strategy that harnesses the power of your satisfied customers to bring in new business. It encourages your existing users to refer others to your SaaS solution. These referrals are highly effective because they come from a trusted source – someone with firsthand experience with your product and its benefits. To implement a successful referral marketing strategy, consider: Referral Programs: Create structured referral programs that incentivize customers to refer others. For instance, you can offer discounts, free months of service, or other rewards for successful referrals. Social Sharing Buttons: Make it easy for your customers to share their positive experiences with your SaaS solution on social media. Adding social sharing buttons to your platform or website can encourage users to spread the word. Customer Advocacy: Identify and cultivate enthusiastic customer advocates about your product. Encourage them to share their experiences through testimonials, case studies, or speaking engagements. Referral marketing is a cost-effective way to grow your user base and build credibility and trust in your brand. This kind of marketing helps satisfied customers become ambassadors for your SaaS solution, and you will find that word-of-mouth referrals can be a powerful driver of new business. Conclusion In the SaaS industry, effective marketing strategies are the deal breakers for business growth. For all the SaaS-based challenges you face, to hire a saas marketing expert who can help you cover the path to success is important. Thus, Saffron Edge is here to help you out. Saffron Edge, a saas marketing agency, stands ready as your trusted partner on this journey. From SEO strategies to PPC campaigns, we offer a comprehensive solution to drive your SaaS startup to new heights. Our expertise includes all the strategies that are comprehensive and fine-tuned. We are intimately familiar with the SaaS industry and are dedicated to keeping you ahead of the curve. Don't let SaaS competition deter you. Partner with Saffron Edge and explore innovative marketing strategies to reach new heights. Your SaaS success story begins here. Ready to make your team a winning saas marketing team? Contact us today, and let's unleash your full potential. ...
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5 Common Marketing Mistakes To Avoid
Marketing is a kind of big investment for all sized business. A powerful marketing plan not only brings you across the right customers, but it can also let everyone talk positive about your organization and your product or services. However, this marketing strategy should be properly planned and developed properly. Even a few flaws of your marketing plan can cause a big disaster in your business, costing your business millions of dollars in other expenses and huge loss of revenue. Here is a list of five common mistakes which most of the business owners make while marketing their business online: 1. Choosing wrong Target Audience Always remember that you cannot sell your products or services to everyone. Generate an effective idea of the psychographics and demographics of your target market and focus at it effectively. If you have customers from different psychographic or demographic purchase from you, it acts as an additional bonus for your business. As soon as you start focusing on a definite group, its trends, interests and purchasing habits, you will soon understand its requirements. This will help you in providing a creative marketing solution to the users. 2. Lack of Testing and Market Research Initial testing and market research are essential processes as they help in determining the overall performance of your marketing efforts. They also find out what exactly your existing customers and clients expect from your business. You should try to ensure that you execute your task accurately when in terms of testing your different prices, packages and offers, The next step is to obtain a feedback of your customers to analyze their reaction towards all your marketing initiatives. 3. Not Updating your Business Website Maintaining and updating business profile reflect your business presence in front of your current and prospective customers. If you have a blog on your website, then, it should be updated as well. It can also help you in building trust and loyalty between you and your clients. Updated content on your website even helps your business in building domain authority. 4. Improper Positioning and focus area Marketing is not just about building up a big organization while ignoring the most essential aspect i.e. brand awareness in this process. Try to generate a creative marketing plan which demands an instant and positive response from your customers. Improper market positioning and focus area could be avoided by following a genuine solution and positioning of successful marketing. 5. Losing your Repetitive Customers Eighty percent of your business comes from your current customers and the remaining twenty percent is the outcome of your prospective customers you have attracted. Losing your current and repetitive customers can have a destructive effect on your business profits. This can cost you ten times the actual cost to sell your new customer than selling it to your current customer. Conclusion By avoiding the above stated common marketing mistakes, you can definitely increase the potential of your business growth and success rate. To know more about marketing strategies and latest digital trends of marketing, Contact us ! ...
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