What is email marketing?

Email marketing is a form of direct marketing that uses email to communicate a commercial message to an audience.

Why is email marketing important?

Email marketing allows businesses to reach customers directly, build relationships, and drive conversions and sales.

What are the benefits of email marketing?

The benefits include targeted reach, cost-effectiveness, measurable results, and ability to personalize messages.

How can I create an effective email marketing campaign?

An effective email marketing campaign includes a clear goal, targeted audience, relevant content, a strong call to action, and optimized design and deliverability.

What are the common email marketing metrics to track?

Open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.

How can I ensure my emails are delivered to the inbox?

Ensure your email list is permission-based, avoid spam trigger words, properly authenticate your domain, and comply with anti-spam laws.

What is A/B testing in email marketing?

A/B testing is the process of testing two or more variations of an email campaign to determine which one performs better.

What are some popular email marketing tools?

Some popular email marketing tools include Mailchimp, Constant Contact, Aweber, and GetResponse.

¿Qué es el correo electrónico de marketing?

Es una forma de promocionar productos o servicios a través del correo electrónico a una lista de destinatarios.

¿Cómo funciona el correo electrónico de marketing?

Se crea una lista de correo electrónico de suscriptores, se envía un correo electrónico promocionando un producto o servicio a esta lista y se mide el éxito a través de tasas de apertura y conversión.

¿Por qué es importante el correo electrónico de marketing?

Es una forma efectiva y asequible de llegar a un público objetivo y fomentar las ventas y la fidelidad del cliente.

¿Cuáles son las mejores prácticas para el correo electrónico de marketing?

Personalizar los correos, optimizar para dispositivos móviles, segmentar la lista de correo, probar y medir los resultados.

¿Cómo puedo mejorar mi tasa de apertura de correo electrónico?

Utilizar asuntos atractivos, segmentar la lista de correo, enviar en días y horas óptimos, optimizar para dispositivos móviles.

¿Cómo puedo medir el éxito de mi campaña de correo electrónico?

Monitorear tasas de apertura, clics, conversiones y retorno de inversión (ROI).

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Connect With Your Audience with EMail Marketing Services

Email is one of the best tools for digital marketing, which produces an ROI of $44 for every dollar spent. Consult saffron Edge for professional Email marketing services. We specialize in creating beautifully crafted emails, that instantly strikes a chord with the audience. Our Email marketing services help you get more exposure, more leads and ultimately more sales. Our professional content writers are the best at creating click-worthy emails, no matter if its a welcome mail or a Newsletter.

Email marketing company with 10+ years of experience
Member of Nasscom and clutch
ISO 9001 certified Email marketing agency
Data-driven solutions focussed on growth

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Hire Email Marketing Services from Saffron Edge to Improve customer Engagement with Customized Emails

Campaign Strategy Development

For any digital marketing strategy to be successful, it should be designed with the business objectives in mind. The professional email marketing team at Saffron Edge dedicates considerable time to understand your business and your marketing objectives. We collaborate with your in-house marketing teams to come up with the best strategy that helps you realize your goals.

Building Email Lists

Our web designers create opt-in signups for email newsletters to your contact forms. We design a cohesive strategy that uses social media and other paid advertising campaigns to increase the number of email subscribers. The higher the number of subscribers to your email, the more reach your email marketing campaign can have. Our email marketing professionals try every trick to build your opt-in email list.

Managing Email Lists

One of the critical tasks of email marketing is managing hard bounces, soft bounces and unsubscriptions. Our email marketers have in-depth knowledge and experience in handling these issues to keep your mail lists as clean as possible. We ensure that you do not send spam messages to the unsubscribers.

Customized-email-templates-and-compelling-content

Designing Custom Email Templates

Our designers review your existing email marketing campaign to identify the proven design elements that are appreciated by your audience. We also review your target audience and their content consumption patterns. Based on the review, our designers create customized email templates that suit your brand image.

Creating Click-worthy Email Content

The experienced content writers at Saffron Edge are pros at creating emails with the relevant content. All the content is curated to match the preferences of your target audience and increase the engagement rate. We ensure that every email offers something noteworthy to your audience, which helps to improve your brand image. Our writers are well-versed in creating content for welcome emails, monthly newsletters, customer retention emails, product updates and new product launches.

Advanced Segmentation

Advanced segmentation is vital to create highly targeted email campaigns for your valuable customers. We use the latest technologies to segment users and create tailormade email campaigns for each segment.

Tracking Campaigns

Continuous monitoring of email marketing campaigns plays an important role in their success. Our experienced email marketers track various performance metrics such as delivery rate, open rate, click-through rate, website traffic, leads, and conversions for every campaign we deploy.

A/B Testing

Testing goes a long way in improving the results of a campaign. We split test each and every segment of the campaign such as subject lines, times and dates, email copies, offers and contests, call-to-action, and images to ensure that the final product is nothing but the best.

Optimize Landing Pages

When a viewer clicks through your email, they immediately enter the landing page. The landing page has to provide specific details of the product or service that you are trying to sell. The professional web designers at Saffron Edge are experienced at creating conversion-oriented landing pages that connect with the audience.

Do You Want to Reap the Benefits of Professional marketing Services? Consult Best Email Marketing Agency

Saffron Edge is a popular NJ based Email marketing Services Company known for its successful marketing campaigns. We have a team of 200+ dedicated professionals, who are experts in their niche. Our email marketing team is the best in the industry and can create customized campaigns that suit the requirements and budget of small and large businesses. We have helped more than 1000 clients achieve success through our well-designed digital marketing campaigns.

Having worked in the US market space for over a decade now, our experts have keen insights into the digital marketing landscape. We know the inside and out of the digital market landscape and can curate customized strategies with guaranteed success. With our offices in Fairfield, New Jersey and across the USA, we have helped businesses small and large worldwide, flourish by generating leads and increasing their sales through our email marketing services.

Technologies

A/B testing for each campaign
99% delivery rate
Responsive design
Advanced tracking and monitoring tools
Customized email templates and compelling content

Saffron Edge Provides the Best Email Marketing Services based in NJ to Help Your Business Prosper and Grow

Statistics prove that 70% of consumers prefer content, to know about new products and services. Email marketing is one of the most effective digital marketing tools to connect with your current and potential customers and engage them with useful content.

It can be used to deliver highly-targeted messages that connect with the viewers
It has higher conversion rates in comparison to other digital marketing tactics.
It increases traffic to your website
It is easy to track the performance of email marketing campaigns
It helps to increase brand awareness
Sharing valuable content through emails helps to build credibility to your brand
It helps to build long-term relationships with the customers
Advanced email marketing tactics can help you win back customers and promote brand loyalty

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Implementation of Digital Marketing Strategies

After we have completed our in-depth analysis of the business we start implementing the digital marketing strategies. These strategies include optimizing website, creating content, creating and managing brand image and customer engagement. During this stage we create and optimize campaigns to generate as many leads as possible for our clients. We promote their products and services so that brand awareness increases to give a boost to your sales.

Identification of Business Goals

Our digital marketing strategy starts with the identification of the client’s business goals. Then we analyze the current landscape of their business to spot the shortcomings that are halting them to reach their goals. This analysis is carried out with a rigorous approach so that our experts get a clear picture of the client’s current market position.

Monitoring and Tracking of Results

After the successful implementation of digital marketing strategies we track the growth of the client’s enterprise and measure the ROI. We keep our clients updated with these results through regular reports. As the digital marketing trends and policies keep evolving we refine our methods to keep the client on the top of their game.

Planning

In the planning phase, we carefully traverse through the client’s needs and make sure that any point is not left out. We closely associate with you to understand your idea. We try to grasp your approach to the idea and the end goals you want to achieve. We then come up with innovative solutions to implement these ideas by incorporating them as design and features in your web development task.

Creation and Optimization

During this phase, we develop your project according to the requirements you have given us. Our in house team is skilled in different programming languages to develop the front-end and back-end. Using their best of their knowledge, they develop interactive web solutions. The web apps and APIs are optimized to be fast and highly responsive.

Reasons to Hire Professional Marketing Services from Saffron Edge – Increased ROI

Email marketing is one of the most effective and low-cost digital marketing tactics that help businesses to connect directly with their customers and potential customers. It helps marketing teams to reach out to the exact group of audience and convey the message directly to their inboxes. It delivers valuable content that is useful to the audience and helps companies to build credibility and brand loyalty.

Hire Email Marketing Services of Saffron Edge to Increase conversions and Sales With Our customized Email Strategy

Reach Out to Global Audience

As per Statista, the number of global email users in 2019 is 3.9 billion. The number of users is expected to hit the 4.3 billion mark (half of the world population) by 2023. Email marketing helps to reach out to your target audience 24/7, 365 days in a year.

High ROI

Email marketing has the highest ROI when compared to other marketing tools. It provides a return of $44 for every $1 spent.

Improves Customer Acquisition and Retention

80% of small businesses use email marketing for customer acquisition, while 80% of businesses use it for customer retention. No other marketing technique can beat the impact and reach of email.

Interactive Emails Boost Click-through Rate

Interactive emails with videos, Gifs, and infographics increase the click-through rate by 300%.

Increased Sales

59% of consumers say that marketing emails contribute to their decision-making process while buying products and services.

Increase in Revenue

Segmented email campaigns increase revenue by as much as 760%.

Higher Conversions

As per eMarketer, automated email marketing increases conversion rates by 50%.

Improve customer Engagement

70% of consumers prefer content over ads to know about new products and services.

Get an Edge Over Competitors

70% of brands still fail to use the power of personalized emails to improve open rates.

Our Clients

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Why Choose Us Over Other Email Marketing Agencies?

Responsive Design

As per the latest statistics, 46% of all the email opens are done on mobiles, hence it is absolutely necessary to optimize the emails for mobile viewing. Our designers create email templates with a responsive design that provide a consistent experience, no matter the device they are viewed on.

High Deliverability

In email marketing, it is crucial to ensure that the emails from your business are not marked as spam. Email marketing experts at Saffron Edge ensure that your email appears in the primary mailbox, every single time. Our emails have a deliverability rate of 99%.

Detailed Reports

We track the performance of every campaign by measuring critical metrics such as click-through rates, open rates, website traffic, conversion rate and unsubscriptions. We provide monthly reports with all the necessary details. Moreover, you can call our experts anytime to know about your campaign.

Experience

Our email marketers are highly knowledgeable and experienced. We have worked with multiple clients from various industry verticals and understand the challenges faced by businesses. We can create a comprehensive email marketing strategies that boost your customer engagement and conversion rate.

Flexible Packages

We understand that businesses operate on a tight budget. We offer Email Marketing Services for Small Businesses at very affordable prices. You can choose from any of our packages or consult our experts to get a customized package designed as per your budget and email marketing goals. We do not bind our clients with long-term yearly contracts, choose our pay-as-you-go options to reduce the burden.

Result-oriented Strategies

We understand email marketing like none other. We create customized strategies based on research. Our experts can do everything from creating email templates, writing compelling content, split testing subject lines and content, personalization, and segmentation to advanced email marketing strategies to ensure that you get the highest ROI on your investment.

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Client Overview Our client helps aspiring travel writers with tips, eBooks, inside stories, courses, etc., that encourage them to start