Connect With Your Audience with Email Marketing Services

Campaign Strategy Development

For any digital marketing strategy to be successful, it should be designed with the business objectives in mind. The professional email marketing team at Saffron Edge dedicates considerable time to understand your business and your marketing objectives. We collaborate with your in-house marketing teams to come up with the best strategy that helps you realize your goals.

Building Email Lists

Our web designers create opt-in signups for email newsletters to your contact forms. We design a cohesive strategy that uses social media and other paid advertising campaigns to increase the number of email subscribers. The higher the number of subscribers to your email, the more reach your email marketing campaign can have. Our email marketing professionals try every trick to build your opt-in email list.

Managing Email Lists

One of the critical tasks of email marketing is managing hard bounces, soft bounces and unsubscriptions. Our email marketers have in-depth knowledge and experience in handling these issues to keep your mail lists as clean as possible. We ensure that you do not send spam messages to the unsubscribers.

Designing Custom Email Templates

Our designers review your existing email marketing campaign to identify the proven design elements that are appreciated by your audience. We also review your target audience and their content consumption patterns. Based on the review, our designers create customized email templates that suit your brand image.

Creating Click-worthy Email Content

The experienced content writers at Saffron Edge are pros at creating emails with the relevant content. All the content is curated to match the preferences of your target audience and increase the engagement rate. We ensure that every email offers something noteworthy to your audience, which helps to improve your brand image. Our writers are well-versed in creating content for welcome emails, monthly newsletters, customer retention emails, product updates and new product launches.

Advanced Segmentation

Advanced segmentation is vital to create highly targeted email campaigns for your valuable customers. We use the latest technologies to segment users and create tailormade email campaigns for each segment.

Tracking Campaigns

Continuous monitoring of email marketing campaigns plays an important role in their success. Our experienced email marketers track various performance metrics such as delivery rate, open rate, click-through rate, website traffic, leads, and conversions for every campaign we deploy.

A/B Testing

Testing goes a long way in improving the results of a campaign. We split test each and every segment of the campaign such as subject lines, times and dates, email copies, offers and contests, call-to-action, and images to ensure that the final product is nothing but the best.

Optimize Landing Pages

When a viewer clicks through your email, they immediately enter the landing page. The landing page has to provide specific details of the product or service that you are trying to sell. The professional web designers at Saffron Edge are experienced at creating conversion-oriented landing pages that connect with the audience.

• Reach Out to Global Audience

As per Statista, the number of global email users in 2019 is 3.9 billion. The number of users is expected to hit the 4.3 billion mark (half of the world population) by 2023. Email marketing helps to reach out to your target audience 24/7, 365 days in a year.

• High ROI

Email marketing has the highest ROI when compared to other marketing tools. It provides a return of $44 for every $1 spent.

• Improves Customer Acquisition and Retention

80% of small businesses use email marketing for customer acquisition, while 80% of businesses use it for customer retention. No other marketing technique can beat the impact and reach of email.

• Interactive Emails Boost Click-through Rate

Interactive emails with videos, Gifs, and infographics increase the click-through rate by 300%.

• Increased Sales

59% of consumers say that marketing emails contribute to their decision-making process while buying products and services.

• Increase in Revenue

Segmented email campaigns increase revenue by as much as 760%.

• Higher Conversions

As per eMarketer, automated email marketing increases conversion rates by 50%.

• Improve customer Engagement

70% of consumers prefer content over ads to know about new products and services.

• Get an Edge Over Competitors

70% of brands still fail to use the power of personalized emails to improve open rates.