Why is paid search marketing important in the Digital Marketing world?

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Working on organic SEO can make you handicapped as an impeccable SEO strategy is incomplete without paid search marketing. A well-organized and well-implemented can act as a magic wand for your business.

  • It’s present when people search

In the U.S alone, adults spend 11 hours every day on digital media. During this time, we use search engines for research and plan about something we are going to purchase. Having your PPC ads at the top of the search results ensures you are visible to the audience as an option.

  • Complement SEO efforts 

PPC will always be there, even when SEO results are not working as per your expectation. Having search results in organic and paid listings makes your website more relevant in SEO and search engine algorithms.

  • Both broad and targeted reach 

With PPC ads, you can target both geo-specific areas and a broad audience. This approach helps when you have a limited paid search budget or plan your ads to show up in a specific area.

  • Act as a springboard for other marketing strategies 

With statistics like the entire conversion path available in PPC ads, you can always know about how people converted on your website. By knowing this path, you can revive your other marketing strategies.

What are the benefits of doing a PPC campaign?

Business and Audience

Quick Results

Unlike organic SEO, which takes a lot of time, PPC campaigns can bring immediate traffic to your website directly from the search results. So, even if you are planning to support your current SEO efforts, you can use a professionally designed PPC campaign.

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Generate qualified leads

The best thing about PPC campaigns for small businesses is it helps them in bringing more leads to their website. More than that, the number of leads coming to your official website is more relevant. Therefore, they have higher chances of conversion.

remarketing campaign

Measurable results

A PPC campaign always gives you measurable results, and thus you can always know how effective you were with your PPC campaign. You can measure all the aspects of your PPC campaign, like the number of clicks, sales generated, and the cost per click.

display campaigns

Improves brand recognition

Over time, well-designed PPC campaigns can help your business in improving its brand recognition. Not all people will click on your paid ad, but the more often they see your ad at the top, the more exposed them to your brand name.

Google Shopping Campaigns

Ideal for local search

PPC campaigns are considered ideal for targeting local traffic. When people use mobile to search for stores nearby, they will see your PPC ad, and they will even be able to click on the ad to get directions to your store.

A solution for all DTC businesses:

It doesn’t matter whether you are running an enterprise or small business, belong to the FMCG industry, or the construction industry; we can help design an ideal PPC campaign for all. Throughout our existence in the industry, we have served a wide array of industries.

Saffron Edge is the most brilliant paid search marketing option for your business.

We are not your regular PPC service provider who will design a standard PPC campaign and run it without any analysis. We at Saffron Edge work towards building an intelligent paid search marketing option for your business that gives you worth more than your investment in paid ads and in the minimum possible time.
Our PPC campaign thrives on certified PPC management experts, exclusive tools, and a customer-centric approach. That is how we can offer world-class PPC services and the smarties paid search marketing strategy for our clients.

Why choose Saffron Edge for your PPC Campaign?

  • Result Oriented

We are a highly skilled Pay Per Click Management planner, and we focus on offering result-oriented PPC services. We are committed to providing higher ROI and achieving quicker conversion on every click on your ads targeted to a specific set of keywords.

  • The best team of experts

We have a team of certified, dedicated, and skilled PPC management experts who have a wealth of experience in the PPC world. They use a mix of exclusive tools and build individualized strategies for every PPC campaign.

  • Get more than your investment.

We can develop unique PPC strategies for our clients, which gives them instant results. These results are positive enough to offer more than what you have invested in every click made on the paid ads.

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Reasons to Invest in Our Google Adwords Management Service

Appearing organically on top of the Google listings takes a lot of time and consistent efforts. Paid ads are a quick and effective way to appear on top of organic listings and improve your brand awareness. Our PPC Campaign Management Services will help you get the optimum benefits from the paid search campaign.

Hiring our Google Adwords Marketing Services will help you stay ahead of competitors and increase your sales.

  • Benefit from Increased Traffic

The top 3 paid ads on Google Search results receive 46% of the clicks. Investing in a Google Adwords campaign managed by a reputed Google ads agency NJ will increase traffic to your website.

  • Enhanced Reach

Google search has a whopping 92.96% of the total search engine market share as on September 2019.

  • Soaring Brand Awareness

Online ads are highly effective in building brand awareness. Research proves that they increase brand awareness by 80%.

  • Influence Buyer Decisions

90% of buyers report that online ads influence their buying decisions.

  • Improve visibility

50% of searchers cannot differentiate between a paid ad and an organic listing. Appearing on top of organic listings will enhance your brand visibility.

  • Higher Sales

Studies provide that viewers who click on ads are 50% more likely to purchase the product. Companies who have managed Google adwords strategy benefit from higher sales.

  • High ROI

According to research, Google delivers 8:1 return on investment. Advertisers get $8 in return for every $1 spent on Google Ads.

  • Greater Conversion Rate

Google Ads result in an average conversion rate of 75%.

  • Increase Store Visits

According to Google, 75% of people who perform local search are likely to visit the physical store.

Our Clients

We’re trusted by

Crows Nest
Quality Comix
FirstLight HomeCare
Anywhere FirePlace

Why Choose Us Over Other Google Ads Management Services?


Google Certified partner

We are Google Certified Partner and our experts have the required competence to design successful paid search, display ad, and remarketing campaigns.


Proactive Management

Our google Adwords experts continuously track and monitor the performance of the PPC campaigns. They are adept at identifying shortcomings and taking corrective action.


Total Transparency

We believe in developing long term relationships with our clients. You can access your adwords account anytime to know about the activities undertaken by our team and their progress. We also provide monthly reports about all the active campaigns.



Comprehensive solutions

We have qualified and experienced Adwords experts and digital marketing professionals in our team. Our experts understand the exclusive requirements of your business and design customized PPC strategies that increase your bottom lines.


Our Reputation

Saffron Edge is a member of Nasscom and an ISO 9001 certified digital marketing company with more than 1500 satisfied clients. We also received the recognition as the best digital marketing agency in 2019.


Measurable Results

We ensure that all our campaigns provide measurable results to our clients. We use the latest google analytical tools to measure the success of the campaign.

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Google Ads Management Hiring Models

Dedicated Professionals

Dedicated Professionals

Hourly Basis

Hourly Basis

Shared Resource

Fixed Cost Model


Team screening

  • Skills of professionals are matched with your goals
  • Professionals are shortlisted on the merit of his proficiency
  • Hire the professional on a full-time or part-time basis

Strategy Creation and execution

  • Current scenario of your business is reviewed
  • A strategy is formulated to meet your goals
  • Strategy is executed in a streamlined approach

Monitoring and management

  • Receive regular reports of your progress
  • Review the scale of growth
  • Observe the expansion of your brand

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frequently asked questions

Can you create location-specific Google AdWords campaigns?

Yes, our google certified AdWords professionals can create location-specific AdWords campaigns. You will be able to reach out to the audience in the targeted area. You can also narrow down the viewer based on demographics such as age, interests, and so on.

What are the factors that affect the success of the PPC campaign?

Google considers factors such as the optimization of landing pages, keywords, the relevance of content, quality score, and bids to rank ads.

How can Google Adwords help my business?

Google AdWords helps to improve the visibility of your business. Google search results page features relevant ads on top of the organic results. Featuring on top of the results helps you to grab the attention of the customers and get more traffic to your website. Apart from search ads, you can also use other features of Google ads such as display ads, video ads, app ads, retargeting, etc. to increase your reach and brand awareness.


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Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

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Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!