What’s a Digital Marketing Strategy and why do you need it?
Whether you are looking to bring more users to your website from digital channels (like social media or SEO), generate high-quality leads, or convert them like crazy, you need a digital marketing strategy that is tailored to meet all your business goals.
If your digital marketing efforts are not working as you expected, chances are that your digital marketing strategy is inefficient and needs to be re-evaluated. And that’s where we come in! Our process of creating the perfect digital marketing strategy for your business heavily relies on data, and we make sure that we figure out the best marketing channels for your unique business. Our digital marketing strategists will help you streamline all the moving elements of digital marketing with the help of a well-defined, documented strategy that will immediately increase your digital marketing performance and help you achieve all your business goals and objectives.
You document will contain custom step-by-step recommendations of each and every aspect of digital marketing that will help you optimize all your marketing efforts in no time.
Some of our core processes for creating a Digital Marketing Strategy
Business Analysis & Optimization
You can not determine where you want to go until you know where you stand currently. We study your business and your target audience to figure out their exact needs, interests, and pain-points, and if your business is fulfilling them or not. Doing this allows us to get inside your audience’s head and make recommendations based on what they are actively looking for online.
Website Analysis & Optimization
Without a doubt, your website is the most important digital asset for your business. So, optimizing it for your users is vital to make conversions. Our digital strategists analyze the design and structure of your website to make sure it’s appealing to your target audience. We also recommend putting certain elements in your website that would help you convert more leads for your business.
Content Analysis & Optimization
In order to make a lasting impact, all the content on your website and blogs should resonate with your audience. Our digital marketing strategists will go through all the content on your website to make sure it attracts the right audience and appeals to them. We will suggest the best keywords to you for this and can even help you with the content creation process.
SEO Analysis & Optimization
SEO lays down the foundation of all your digital marketing efforts. It’s a lot more than putting relevant keywords in your content and waiting for traffic to come to your website. Our SEO experts will audit your entire website and weigh it against prominent on-site and off-site SEO factors to provide you with detailed recommendations that would improve your SEO performance and, eventually, rankings.
Social Media Analysis & Optimization
Every business can create a profile on their preferred social media platform, but engaging users and building a loyal following on social media is a different game altogether. Our digital strategists will audit your current social media presence and analyze your followers, engagement, content, and frequency of posting to formulate a plan that’ll help you deliver more value to your followers and business.
Brand Analysis & Optimization
Creating a consistent brand image is one of the most important aspects of leaving a strong impression on your audience. We review your website, copy, imagery & other visual elements, going through the general user experience to make impactful recommendations that will help you amplify your overall brand experience. A strong brand image will certainly help you make all your digital marketing efforts a success.
Why you should work with us
All our audits are conducted by battle-hardened digital marketing specialists who are well aware of the latest & greatest in digital marketing, and can help you stay on top of the latest or upcoming trends.
Having worked with over 200 clients across various business industries, our digital marketing strategists have plenty of experience in creating strategies that deliver and help businesses thrive.
Our experienced teams of web developers, designers, marketers, content writers, SEO experts and social media marketing experts can help you double down on the recommendations we provide you with.
Awards and Affiliations
We were hit with a Google penalty recently and we came to Saffron Edge for help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they also outlined other problems with our website as well that were hampering our SEO rankingsCOO
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably! My website now looks stunning, is responsive and helps us convert users into paying customers easily. 10/10.Entrepreneur
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! They really helped our practice gain some serious online exposure with informative blogging and social media marketing, which eventually got us a lot of appointments.Dentist
Their SEO services are one of the best out there, hands down! Along with website optimizations, they were able to score quality backlinks for my website and targeted the best keywords in my business niche that helped us ace our SEO rankings.Business Head
We took digital marketing help from Saffron Edge a few months back and their relationship manager helped us gain a deep understanding of what they actually plan on doing for our online success. Their utmost transparency in everything is what impressed us the most!Marketing Manager