Back to Success StoriesUplifting Targeted, Organic Traffic By 51% For an SEO Agency in Houston, Texas
The Client
Our client is an SEO agency in Texas that offers internet marketing services and web consulting to businesses ranging from startups to large corporations. They have helped several enterprises gain a competitive edge in their industry via cost-effective digital marketing solutions. However, after the new Google update, their organic traffic and clients dropped like flies. Their agency hit the bottleneck when their rankings dropped across the board!
- Low client acquisition. The problem that led to stagnant growth
- Low organic traffic. It affected their online brand presence and SEO performance.
- Poor existing content strategies They needed keyword-rich and high content quality.
- Absence of an in-house link building team Outsourcing was a scalable solution for them.
The Challenge
The digital agency hired our team to deliver targeted solutions for organic growth. Since they are a client-centric agency, we had to develop marketing tactics aligned with their work, expertise, and geographical area. They asked our digital marketers to focus on keywords that give them a competitive edge. Our marketers selected lower search volume terms that could have been highly lucrative for them. Our content marketing team had to revamp their content strategies and SEO techniques to help them boost organic visibility, engagement, and rankings. We found that many web pages weren’t ranking well on Google SERPs. Hence, we performed an extensive keyword analysis to create content that allows them to convert.
- A digital marketing agency looking for organic growth
- In search of low search volume terms
- They wanted to revamp their content strategies
- They needed an extensive keyword analysis
We got promising, new campaigns to market our agency during our partnership with Saffron Edge. Increased local competition and algorithm updates could have crushed our hopes, but we were able to push ourselves with accurate, data-driven, and client-focused strategies. My sales team is getting more organic leads; as a matter of fact, we have already bagged three big clients! My other teammates are reporting substantial growth in organic traffic. I would love to work with team Saffron Edge again.
Selina Schulze (Co-founder, SEO Agency, Houstan)
The Solution
- On-Page Optimization and Technical SEO After implementing our keyword strategies, our marketers optimized their site structure. Our client witnessed their pages being ranked well on Google search results within a week or so. It allowed them to drive relevant and organic traffic. We also fixed the backlink profile that helped them achieve better rankings.
- Performing GAP analysis Our marketers conducted a detailed keyword analysis to fetch keywords that could help our clients drive high purchase intent audiences. We had to repurpose their outdated content and create web pages, new blogs, etc. We created relevant guest posts to enhance our client’s link-building strategies.
- Boosting Website Authority
- It involved our team performing a comprehensive audit. We soon found several harmful links on their website that degraded their SEO performance. We curated a high-scale outreach campaign to tackle it further that helped our clients boost their domain authority.
- Performing GAP analysis
- On-Page Optimization and Technical SEO
- Boosting Website Authority
The Results
With our fully-managed SEO services, our client saw a rise in organic SEO performance. Here are the in-depth reports highlighting the difference and impact we have made on their business.
Organic Traffic:
- Users increased by 51.79%.
- New Users increased by 51.72%.
- Sessions increased by 58.78%.
Organic Clicks:
- Total clicks increased from 261 to 335.
- Total impressions increased from 722k to 735k.
