120% Increase In Traffic For A Law Firm With Digital Marketing
120%
Increase in Organic Traffic
12%
Increase in Returning Visitors
45%
Increase in Local Search Traffic
The Client
The client is a leading law firm in Vancouver specializing in estate, family and personal litigation. They were on the hunt for a perfect legal marketing partner that could help them bring in a lot of traffic and clients through internet marketing and approached us to do the task for them.
The Challenge
High Competition
There is a lot of competition in the legal space, so getting the top spot on Google in this industry is always a challenge.
Lack of Digital Strategy
Our client had never ventured into the world of Blogging, Local SEO and didn’t have a mobile-optimized website either, all of them are integral components of SEO in general and we decided to do it from scratch for our client.
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The Solution
Complete Website Audit
Performed a complete website audit to make sure their site adhered to the latest SEO standards. This included checking the site structure, coding, website metadata, no-follow links, faulty redirects, 404’s, overall backlink quality and other minor SEO checks.
Keyword Research
Researched for high-traffic keywords in the legal space and started wrapping web pages around those exact keywords for more search engine exposure. We created a blog section on their website and, based on our initial keyword research, started developing high-quality long-form blogs for our client to lay the foundation of our content marketing efforts and strengthen SEO.
Content Strategy
Started promoting all the blogs we created for our client to high-authority publishers, social bookmarking websites, and content syndication websites in the legal space. Outreach industry influencers to share our client’s blogs to reach new audiences and increase exposure.
Website Optimization
We made their website fully mobile-responsive to tap the ever-increasing mobile traffic. We specifically chose a responsive design for them because that’s what Google suggests to attain maximum search engine benefit. We placed lead and contact forms throughout the website to capture leads.
Local SEO
We submitted our client's business citations to high-authority legal directories and platforms to gain visibility in the legal space, build backlinks, and boost our client’s Local SEO efforts. We also created our client’s Google My Business page again to boost Local SEO and get found by local prospects searching for legal services nearby.
PPC campaign
When every other aspect of SEO was in place and taken care of, we fired up our PPC efforts for our client based on our initial keyword research to capture and convert the most relevant leads.
Conclusion
With our SEO and content marketing strategy, the law firm saw a 120% increase in organic traffic within three months, establishing a solid online presence and driving significant growth in client inquiries and conversions.