Back to Success StoriesThe Client
The client is the world’s largest supplier of affordable, high-quality Jaguar, Land Rover, Range Rover, and MINI parts based in Houston, Texas. They have been in this industry for more than 45 years and have built quite a reputation for themselves as a leader in the industry. They were on a lookout to increase their audience reach online and came to us for help.
The Challenge
- The client wanted us to secure their top rank for money keywords like ‘Jaguar Parts Houston’ and ‘Used Range Rover Parts’. Before coming to us, their website rankings for these exact keywords kept on fluctuating.
- The client had never tried content marketing before to uplift their online business, we took it upon ourselves to start it from scratch for them.
The Solution
When we analyzed the website of Motor Cars Ltd. we found a lot of dead links and on-site errors that were causing the website to drop down on the Google SERP rankings. Our SEO teams started bad link removal and link detox of the entire site to fix all of the on-site errors that were hampering the website.
In order to push up the rankings further, we implemented a thorough content strategy where we targeted keywords they wanted to rank for (and other niche money keywords) and started publishing content on our client’s own blog and other social bookmarking websites.
We also outreached our client’s industry influencers to publish our content and got involved in many guest post initiatives as well to get in front of a wider audience.
Updated our client’s entire website content based on the selected keywords, strategically placed various CTA’s on the client’s website and improved UX to attract the right kind of traffic from Google and foster conversions.
Made their website mobile responsive and made sure it loaded fast to get in the good books of the latest Google algorithms scanning their website.
Built citations for their business on the most trafficked local directories and claimed their Google My Business profile to strengthen their position in the local market.
The Results
The client was able to secure top rankings for the most searched keywords in his industry.
| KEYWORD | INITIAL RANKING | CURRENT RANK |
| Jaguar parts Houston | 1 | 140 |
| Jaguar gifts | 2 | 320 |
| Used Range Rover parts | 2 | 280 |
| Land Rover Discovery used part | 3 | 380 |
| Land Rover Salvage | 1 | 200 |