Secured Top Spot On Google With A Powerful Content Strategy
#1
Ranking for most searched keywords
60%
Increase in Conversion Rate from Mobile Traffic:
36%
Reduction in Bounce Rate
The Client
Industry Auto Parts Supplier
The client is the world’s largest supplier of affordable, high-quality Jaguar, Land Rover, Range Rover, and MINI parts based in Houston, Texas. They have been in this industry for more than 45 years and have built quite a reputation for themselves as a leader in the industry. They were on a lookout to increase their audience reach online and came to us for help.
The Challenge
SEO
The client wanted us to secure their top rank for money keywords like ‘Jaguar Parts Houston’ and ‘Used Range Rover Parts’. Before coming to us, their website rankings for these exact keywords kept fluctuating.
Lack of Content Strategy
The client had never tried content marketing before to uplift their online business, we took it upon ourselves to start it from scratch for them.
Ready To Get Started ?
The Solution
Fixing Technical SEO Issues
When we analyzed Motor Cars Ltd.'s website, we found many dead links and on-site errors that were causing it to drop down the Google SERP rankings. Our SEO teams started bad link removal and link detox of the entire site to fix all of the on-site errors that were hampering the website.
Content Strategy
In order to push up the rankings further, we implemented a thorough content strategy. We targeted keywords they wanted to rank for (and other niche money keywords) and started publishing content on our client’s blog and other social bookmarking websites.
Outreach Industry Influencers
We also reached our client’s industry influencers to publish our content and got involved in many guest post initiatives as well to get in front of a wider audience.
Website and Content Optimization
We updated our client’s entire website content based on the selected keywords, strategically placed various CTAs on the client’s website, and improved the UX to attract the right kind of traffic from Google and foster conversions. We made their website mobile responsive and made sure it loaded fast to get in the good books of the latest Google algorithms scanning their website
Local SEO Improvement
Built citations for their business on the most trafficked local directories and claimed their Google My Business profile to strengthen their position in the local market.
The Results
The client was able to secure top rankings for the most searched keywords in his industry.
Conclusion
Through a holistic approach encompassing SEO, content marketing, and technical enhancements, we helped our client secure top rankings for critical industry keywords. Our efforts not only improved their online visibility but also enhanced user experience, driving conversions and solidifying their top position in the market.