Meteoric Rise for a High-End LA Based Fashion Retailer
30%
Reduction in Marketing Expenses
125%
Growth in Organic Traffic
25%
Increase in ROI
The Client
Prior to approaching Saffron Edge, our client had been investing over 100K USD annually across multiple marketing channels. They were concerned about the low returns and lack of proper matrices that would help them understand the high burn rate of their investment.
The Challenge
High Marketing Expenses with Low Returns
The client invested over $100,000 annually across various marketing channels but saw diminishing returns on their investment. This high burn rate with little to show in terms of ROI was a significant concern
Lack of Clear Marketing Metrics
The client lacked a comprehensive system to track the effectiveness of their marketing campaigns. This made it difficult to identify which channels were underperforming and required adjustment.
Low Brand Authority and Organic Traffic
Over the years, the client's brand authority had weakened, leading to a substantial drop in organic website traffic and a corresponding decrease in sales.
Lack of Marketing Channels
The client was overspending on ineffective marketing channels, such as magazine ads, video ads, and premium listings, without a clear strategy for optimizing their marketing budget.
Need for Marketing Funnel Optimization
The existing marketing funnel was inefficient, leading to lost opportunities for conversions and revenue generation. The client needed a comprehensive plan to streamline the funnel and improve sales.
Ready To Get Started ?
The Solution
Custom Analytics Dashboard and Marketing Metrics
In the first phase, we deployed a custom dashboard that addressed a proper reporting system with the right marketing matrices, such as CTR, Engagement (for Social), ROI per channel, Traffic and Ranking parameters, etc. We loaded these matrices with previous quarter data that was available from their marketing department to help them understand the gaps that needed to be addressed immediately.
Regular Marketing Consultation and Channel Optimization
While we were preparing extensive digital marketing plans for the online arm of their business, we included a Marketing specialist who would consult them to help them organize and optimize other marketing channels like magazine & newspaper ads, video ads, and premium listings where they were overspending
Targeted Digital Marketing Campaigns
We implemented both paid and organic strategies, alongside creating conversion-optimized landing pages for premium products. We also repurposed existing successful content and press releases to rejuvenate the brand's stagnant identity. Additionally, we enhanced their backlink profile and Domain Authority by securing placements on high-authority sites like Entrepreneur, Forbes, and Lifestyle Mag through content outreach.
Email Marketing Campaigns
Our Email Marketing specialists worked tirelessly to engage with new and existing customer databases running multiple layers of email campaigns focusing on different customer groups
The Results
Digital Rise
Conclusion
With our strategic planning, the LA-based high-end fashion retailer saw a significant turnaround in its online presence, organic traffic, and revenue. The client not only reduced their marketing expenses but also achieved a rapid increase in organic keyword rankings, website traffic, and ROI. This transformation not only stabilized the business but set the foundation for future growth and success