Claimed top Google rankings for a client in the Legal Industry

Client
Brief
The client is one of a select group of lawyer coaches in Texas holding the Professional Certified Coach (PCC) credential awarded by the International Coach Federation for excellence and extensive experience in the field of coaching. The client is a lawyer coach who helps high-achieving lawyers develop professional presence, communication, leadership skills and business development skills necessary to grow their career, avoid costly mistakes and make transitions.
Our
Challenges
  • There is a lot of competition in the legal space, so getting the top spot on Google in this industry is always a challenge.
  • Our client had never ventured into the world of Blogging, Local SEO and didn’t have a mobile optimized website as well, all of them are integral components of SEO in general and we decided to do it from scratch for our client
Our
Solutions
After our initial website SEO audit, our SEO experts came up with the following solutions to increase the SEO potential of our client’s website –
Our SEO experts collaborated with our web designers to devise a new SEO optimized web design for our client which followed modern design practices and was visually attractive.
We researched the best keywords (and local keywords) to target that received the highest search volume in our client’s industry, our content writers took care of adding those keywords in our client’s web pages.
To attract additional traffic, our team of content writers started writing in-depth, well-researched legal industry blogs for our client.
Increased the local SEO potential of our client’s website by submitting client’s business citations on the most popular, high-authority legal business directories, optimizing their GMB profile & updating it with the most recent information and actively managing their business reviews.
Initiated content marketing efforts to gain more exposure for the services our client offered. Our marketers outreached to legal industry experts in Texas and the United States to share our content, did guest posts and actively marketed our client’s blog content on various social bookmarking websites and high authority blogs.
Our
Results

Our client’s Search results for main keywords after 3 months of our SEO efforts

KeywordsRanking After 3 MonthsInitial Ranking
Lawyer Coaching Dallas118
Legal Coaching Services Texas144
Legal Career Coach Texas125
Lawyer Coaching Texas134
Legal Marketing Coach226
Attorney Business Development Dallas332

Take Away

Getting on top of Google in the legal industry is hard, but not impossible. We have been doing it for our legal clients for a long time now and will be happy to do it for you as well.
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