Increasing Traffic By 89% For A Legal Firm Based Out Of Louisiana.
33.36%
Users increased by
33.64%
New users increased by
34.18%
Sessions increased by
The Client
Industry: Legal Services
Our client owns one of the most powerful law corporations in Louisiana. To date, they have retrieved more than $1 Billion in verdicts and settlements. As the owner of a leading law firm, they manage severe and catastrophic personal injury cases. Lawyers from their firm showcase a vast array of expertise and skills, which has helped them gain success in cases involving drug and peddling charges, automobile accident charges, charges on trucking, boating, railway, and aviation accidents cases on product liability, etc. In addition, their trained associates and legal assistants use modern practice management systems such as digital technologies to market their services.
The Challenge
Negative SEO Impact
The client's previous agency employed harmful SEO tactics, such as keyword stuffing and acquiring low-quality backlinks, which resulted in a drop in organic rankings and website visibility.
Poor Page Speed and User Experience
Inefficient website code contributed to slow page speed, leading to an unsatisfactory user experience with increased bounce rates and reduced average time-on-page.
Technical SEO Issues
The website's technical issues required remediation to improve performance, necessitating code optimization and the implementation of effective SEO strategies to restore site authority and boost organic traffic.
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The Solution
Keyword Research
One of the ideal ways to enhance customer acquisition and drive more traffic is to adopt a rich keyword strategy. Therefore, the challenge was to replace the existing keyword strategy and implement long-tail keywords. Our team had to target search queries that would convert into sales.
Enhance Customer Experience
Eliminating issues like site buffering was another big challenge. To overcome it, we implemented a responsive web design and optimized the metadata. It was done to offer a positive customer experience.
Local SEO
They wanted us to establish their business presence at a regional level, therefore, our experts implemented Local SEO tactics It included creating and optimizing their profile on Google My Business, enhancing customer reviews, increasing their authority by curating testimonials, and producing content targeting local audiences.
The Results
Organic Traffic
- Users increased by 33.36%
- New users increased by 33.64%
- Sessions increased by 34.18%
New Users
- Users increased by 88.37%
- New users increased by 88.99%
- Sessions increased by 88.99%
Conclusion
Saffron helped this law firm recover from SEO setbacks caused by poor keyword tactics, low-quality links, and slow page speed. By improving customer experience, local SEO, and targeted keywords, the firm saw a 33% increase in organic traffic.