The Client
Our client owns one of the most powerful law corporations in Louisiana. To date, they have retrieved more than $1 Billion in verdicts and settlements. As the owner of a leading law firm, they manage severe and catastrophic personal injury cases. Lawyers from their firm showcase a vast array of expertise and skills, which has helped them gain success in cases involving drug and peddling charges, automobile accident charges, charges on trucking, boating, railway, and aviation accidents cases on product liability, etc. In addition, their trained associates and legal assistants use modern practice management systems such as digital technologies to market their services.
The Challenge
Our client realized that certain SEO practices were harming them; they harmed their organic rankings. The previous agency they were working with implemented some dangerous keyword tactics and low-quality links, negatively affecting their website. Poor page speed affected their organic ranking and website traffic and delivered an unsatisfactory user experience. It led to higher bounce rates and a lower average time-on-page. Our developers had to fix Inefficient codes on their website that lowered their page speed. We had to overcome these challenges and implement SEO strategies to increase their site auth
The Solution
Keyword Research
One of the ideal ways to enhance customer acquisition and drive more traffic is to adopt a rich keyword strategy. Therefore, the challenge was to replace the existing keyword strategy and implement long-tail keywords. Our team had to target search queries that would convert into sales.
Enhance Customer Experience
Eliminating issues like site buffering was another big challenge. To overcome it, we implemented a responsive web design and optimized the metadata. It was done to offer a positive customer experience.
Local SEO
They wanted us to establish their business presence at a regional level, therefore, our experts implemented Local SEO tactics It included creating and optimizing their profile on Google My Business, enhancing customer reviews, increasing their authority by curating testimonials, and producing content targeting local audiences.
The Results
We provided in-depth reports to our clients about how our strategies were making a difference. Here are the results that were obtained within the first five months of our campaign.
Organic Traffic:
New Users-
