Increasing the New Visitors by 58% for a Cosmetics Company Based out of California.
58%
Increased New Visitors
3.4K to 21.7K
Total Clicks Increased
572.15%
Revenue Increased
The Client
Our client is a cosmetic company based in Beverly Hills, California. They specialize in makeup products that maintain and enhance natural features. The client deals in a wide range of cosmetic products, their products are natural, cruelty-free, paraben-free, and gluten-free. Apart from brick-and-mortar stores, the company’s products are also available on various e-commerce platforms such as Amazon. However, the client wanted to expand their online business and sought ways to get more visitors and customer engagement on their site. Moreover, they also wanted to improvise the content part of the website to withstand the competition and attract more users
The Challenge
Low customer engagement and acquisition
Cut-throat competition made it challenging for the client to retain the customers.
Inadequate website traffic
The client wanted more visitors to boost brand awareness and digital presence
Outdated content strategies
The content strategies were not up-to-the-mark and needed to be updated.
The absence of an in-house SEO team
Since the business lacked an in-house SEO team,outsourcing was an optimal solution for them.
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The Solution
Using Customized SEO Tactics
There were significant issues in the SEO section of the client’s website. The client did not focus on keyword research, due to which they were not getting the expected results. Our SEO team invested time in profound keyword research and figured out a list of top-ranking, relevant, and helpful keywords that need to be targeted for better outcomes. On top of that, our SEO specialists also focused on internal linking, meta-descriptions, backlinking, and bookmarking to direct the organic traffic to their website. Consequently, the client witnessed tremendous growth in the new visitors.
Updating the Content Strategies
The web pages of the client’s website lacked high-quality and keyword-rich content. That was one of the primary reasons for not getting enough customer engagement. For this, our content marketing team analyzed all the web pages and recreated the content that completes with the required keyword density. Moreover, the team also focused on guest blogging to enhance the online brand presence of our client
Brand Promotion Through SMM
Besides SEO optimization and updating content strategies, the client also needed brand awareness. Therefore, the social media marketing team focused on posting different types of content, such as eBooks, white papers, infographics, blogs, etc., across the client's social media channels. They also chose appropriate hashtags and tagged relevant influencers interested in the client’s products and content. All these initiatives helped in accelerating the organic traffic growth
Conclusion
Our collaboration with the Beverly Hills-based cosmetic company significantly boosted their online presence and revenue. Through tailored SEO tactics, revamped content strategies, and effective social media marketing, we improved organic traffic, customer engagement, and brand visibility. This led to noticeable growth and successful outcomes.