Increasing the New Visitors by 58% for a Cosmetics Company Based out of California.
Low customer engagement and acquisition
Cut-throat competition made it challenging for the client to retain the customers.
Inadequate website traffic.
The client wanted more visitors to boost brand awareness and digital presence.
Outdated content strategies
The content strategies were not up-to-the-mark and needed to be updated.
The absence of an in-house SEO team
Since the business lacked an in-house SEO team, outsourcing was an optimal solution for them.
- The client wanted to boost the visitors’ growth and user engagement
- They were looking for optimal solutions to withstand the competition in the cosmetics industry
- Needed high-quality and keyword-rich content to engage more users on their web pages.
– Isabel Madison (Founder, Cosmetics Company, Beverly Hills, California)
Using Customized SEO Tactics
There were significant issues in the SEO section of the client’s website. The client did not focus on keyword research, due to which they were not getting the expected results. Our SEO team invested time in profound keyword research and figured out a list of top-ranking, relevant, and helpful keywords that need to be targeted for better outcomes. On top of that, our SEO specialists also focused on internal linking, meta-descriptions, backlinking, and bookmarking to direct the organic traffic to their website. Consequently, the client witnessed tremendous growth in the new visitors.
Updating the Content Strategies
The web pages of the client’s website lacked high-quality and keyword-rich content. That was one of the primary reasons for not getting enough customer engagement. For this, our content marketing team analyzed all the web pages and recreated the content that completes with the required keyword density. Moreover, the team also focused on guest blogging to enhance the online brand presence of our client.
Brand Promotion Through SMM
Besides SEO optimization and updating content strategies, the client also needed brand awareness. Therefore, the social media marketing team focused on posting different types of content, such as eBooks, white papers, infographics, blogs, etc., across the client’s social media channels. They also chose appropriate hashtags and tagged relevant influencers interested in the client’s products and content. All these initiatives helped in accelerating the organic traffic growth.
- Using custom-made SEO tactics
- Updating the content strategies
- Promoting the client’s products and services through SMM
- Users increased by 55.22%.
- New visitors increased by 58.16%.
- Sessions increased by 63.76%.
- Total clicks increased from 3.4K to 21.7K.
- Total impressions increased from 534K to 891K.
- Average CTR increased from 1.2% to 3.9%.
- Revenue increased by 572.15%.
- Ecommerce Conversion Rate increased by 299.91%.
- Transactionsincreased by 430.00%.