Increasing Organic Traffic By 61% For A New York Based Professional Legal Firm.

The Client

Our client is a professional law firm based out of Manhattan, New York. They offer their clients custom legal services and legal representation in cases that belong to a wide variety of practices. They have long-term clients from Westchester County, Brooklyn, Nassau County, Suffolk County, Bronx, and Manhattan.

Apart from that, they have clients from all across the United States of America. Their expertise lies in real estate, loan modification, personal injury, foreclosure defense, landlord cases, IRS tax services, corporate law, intellectual property, and much more. They have been a leading group of attorneys with over 20+ years of experience.

What was their burning problem that had to be solved?

Their attorneys ensure that their clients get their desired personal attention on the case and are easily approachable. Our client’s firm has dedicated years to gain expertise to ensure that their clients get the best legal outcome. They have been garnering revenues through their offline clients; however, they wish to grow their online inquiry/traffic. Why? Because they weren’t receiving any online traffic to their website.

What was their intent behind attracting online audiences?

With the reopening of courts and other legal procedures, they want to drive new clients to their website to capture their attention and convert them into customers. They came across our sponsored posts and recognized our team’s impeccable effort in the legal marketing industry. Over the past 14 years, Saffron Edge has been helping legal firms and attorneys to acquire a broader line of customers via robust digital marketing practices.

The Aim

Our Client Needed More Organic Search Traffic.

As a Manhattan-based law firm, our client struggled to drive high intent web traffic using traditional advertising methods. They were not receiving any traffic from referral sites, citation sources, blogs, law directories, etc. Hence, they weren’t getting any new clients.

They Wanted To Attract “Local” Audiences.

They knew that the local audiences within their geographical diameter were searching for legal services over the internet. Due to a lack of online presence and low website visibility, customers couldn’t find their online firm on the front page of search results.

They Wanted To Outperform Their Competitors!

“Personal Injury lawyer,” “Manhattan attorneys,” or “New York legal firms” are keywords with extreme competition. Our client was not prepared to face such overwhelming competition. There are thousands of lawyers residing near Manhattan who offer similar services. Hence, our client’s firm needs to outperform its local competitors to gain new clients. Our client was previously working with an agency that used traditional ad spending tactics to help them gain traction. However, our client was struggling to generate new traffic visitors and could not produce a considerable amount of ROI. Their firm needed a front-page presence in Google SERPs to compete with other law firms near Manhattan, New York.

The Solution

Our SEO professionals have worked diligently to create tailored SEO services as per their business needs. Our in-depth SEO knowledge helped us in recognizing factors that were hindering their traffic generation. With rigorous analysis, we could identify key tactics through which our client could boost the chances of targeted user engagement. These strategies were:

Keyword Strategy & Market Research – We evaluated their agency, competitors, and business niche data. Then our marketers curated a strategy as per the suitable search engine tactics to boost visibility. We also performed extensive keyword research across various verticals in the legal space to ensure we get the best outcomes. We created a comprehensive content map that would make our client appear authoritative.

Rearranging & Fine Tuning Content – Our content marketers fine-tuned their existing content. They made sure that everything on their website is easy to read, search-friendly, and user-friendly. We even produced niche-specific content so that our client could attract customers from a wide range of practices.

Earning Trust Via Directory citation – Our motto was to ensure that our client’s website turns up on the first search results page for customers/searchers around Manhattan, New York. To attract future customers, our client needed to establish their online authority. Our experts took off-page optimizations like NAP citations in trusted sources, rectifying NAP discrepancies, and developing press links with authoritative local resources.

Technical optimization – Our highly skillful webmasters audit the website to remove technical issues. They’ll fix search engine indexation, ranking obstacles, and other concerns.

The Result

Upon implementation of our new strategies, our client’s website traffic has spiked sharply. There is a 61.48% increase in the overall new traffic users! Our client has been able to fetch a large audience in the last six months of our campaign. When organic traffic increases, it means there is an increased interest among customers; it also improves the process of lead generation. Our client’s website is now visible to a broader audience which will help them to expand their business.

We have improved their online presence, due to which they appear to be more credible than their peers. We provide in-depth reports to our clients about how our current strategies are making a difference. Here are the outcomes that were obtained within the first six months of our digital marketing campaign.

Organic Traffic:

Users increased by 61.48%
New Users increased by 58.36%
Sessions increased by 49.88%

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