Increasing New Users by 49.85% for a Medical Finance Company in Mumbai

Our client is a medical finance agency based in Mumbai. They offer finance-related services to individuals who want to fulfill their healthcare needs. Their range of healthcare services extends from various high-cost medical treatments to consultations from reputed doctors. The client offers easy and flexible health credit options along with low-cost loans to finance expensive and complex medical procedures. However, they were new to the business and looking to get more organic traffic to enhance their online brand presence. In addition, they were seeking improvements in their search rankings.

.Low organic traffic
They were not popular enough to get more traffic as they had just started their business online.

.Low customer engagement
Due to low online brand presence, user engagement was also down.

.Issues in the content strategies
The website lacks high-quality and engaging content and the absence of keyword analysis.

.No lucrative experience in SEO tactics
The business needed a highly qualified SEO team to get profitable results.

The Client

The client had experience in the medical industry but was new to set-up the business on digital platforms. Therefore, they required a digital marketing agency to analyze their marketing plan and deliver custom-made solutions to accelerate the organic traffic. Since they had several competitors in the exact targeted location, our digital marketing team had to review their business model and develop customized strategies to make and hold a position in the market. Although their primary concern was getting more users on their site, our team also focused on brand promotion to enhance their online presence. For that, our in-house content team created some interactive and highly engaging blogs, social media posts, and much more aligned with exact keywords to make impressions on the audience.

The client wanted to increase the online traffic and customer engagement
Needed customized solutions to stand out from the fierce market competition
They were looking for traffic-driven content to engage more users on their website

“Being a new player in the industry already occupied with established leaders, we weren’t sure where to begin and how to begin our business online. On top of that, the central issue was that very few people knew about us, and for the rest, we didn’t even exist on digital platforms. That’s when Saffron Edge came to our rescue and helped us get organic traffic through their custom-made digital solutions. Their refined content strategies and productive SEO tactics showed the results within a week. In fact, our site rankings have been improved a lot, and we were promoted organically by the social platforms as well. Since we hired Saffron Edge as our digital marketing partner, we have bagged five big clients and financed the healthcare needs of plenty of people. We had a great time working with Saffron Edge and would love to work with them again in the future.“

– Viren Mehra (CEO, Medical Finance Agency, Mumbai)

The Challenge

1. Optimizing On-Page SEO
On-page SEO was the core area that needed improvement in the client’s website. Our team paid attention to the site structure and did modifications wherever required. Our SEO specialists also focused on other SEO metrics, such as optimizing core web vitals, keyword research, internal linking, etc., to uplift the organic traffic. The on-page optimization step proved helpful for the client as the rate of new users visiting the page increased tremendously.

2. Performing Keyword Gap Analysis
Our digital marketing team analyzed the client’s competitors’ data and pointed out the keywords they were targeting, but our client wasn’t. It helped us get an idea regarding the content we should publish to engage new users. Lastly, our content team focused on those keywords and developed high-quality content to fill the gap.

3. Brand Promotion on Various Social Media Platforms
Our digital marketing team observed that SEO techniques and site optimization were insufficient. The client was new in the industry, and there was already a lot of competition. Therefore, we promoted the client through blogs, posts, and PRs published on popular social media handles. Our team also followed the GMB approach and guest-posting to accelerate the organic traffic growth.

Performing Keyword Gap Analysis
On-Page SEO Optimization
Promoting the Brand Through Social Media, GMB, and Guest Blogging

The Results

With the optimized tailor-made digital solutions, our client witnessed a massive upliftment in the organic traffic and SERP rankings. Here are the detailed results they observed after our team implemented the required strategies:

Organic Traffic:

Users increased by 45.27%.
New Users increased by 49.85%.
Sessions increased by 46.38%.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!