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The Client
Our client owns a top-rated license motorsport store based in the United States of America. It deals with street-legal motorcycles, super pocket bikes, scooters, mini pocket bikes, go-karts, electric ATVs, Gas ATVs, Choppers, mini jeep, and much more.
Their brand is popular across the country for providing extensive motorsport experience and top-notch tuning to bikers. At this moment, they have warehouses across California, Texas, Georgia, and Canada. Their matchless customer service has helped them to make a name in the automobile industry.
This motorsport vehicle company belonged to a niche market. However, our clients wanted to develop marketing strategies to acquire more global traffic, leads, and sales. They wanted to attract more motorsport buyers so that they could expand their business opportunities.
The Challenge
Even though they were industry veterans of the motorsport market niche, they struggled to acquire more organic traffic on their website. Hence, low client acquisition was a significant problem that led to stagnant growth.
Low organic traffic didn’t contribute anything towards raising their online brand presence and SEO performance. They wanted to engage the high purchase intent of buyers or endurance racers to uplift their sales.
Objectives
They Wanted To Increase Brand Presence & Organic Rankings
When businesses can boost their online visibility, they generate more organic search traffic than their competitors. They wanted our digital marketers to target lower search volume terms as they are highly lucrative.
Their Website Content Needed A Complete Makeover!
Our content marketing team at Saffron Edge had to restructure their existing content strategies while utilizing our competitive SEO techniques. The aim was to enhance audience engagement and organic visibility with our keyword-rich and high content quality
They Wanted A Site-wide Audit To Identify Key Growth Areas.
They wanted our marketers to perform a site-wide audit to analyze the current potential of their website. After our evaluation, we found out that most of their web pages weren’t ranking anywhere on Google SERPs. Therefore, they needed extensive keyword analysis to curate content that converts.
The Solution
Our in-depth knowledge of SEO enabled our team to recognize obstacles that hinder traffic generation on their website. A rigorous analysis helped us in identifying the best strategies that could boost their targeted user engagement. Let’s look into those strategies.
Competitive GAP analysis
A detailed keyword analysis helped our client in targeting high purchase intent audiences. It allowed them to rectify outdated content; our content marketing team incorporated those keywords to develop new blogs, webpages, and posts. We also implemented high-quality link-building strategies along with various forms of content.
Structured Data, Technical SEO, and On-Page Optimization
We optimized their site structure with our keyword strategies so that their pages could rank well on Google SERPs. Their under-developed backlink profile needed urgent repairs to achieve better rankings. For local searches, we added structured data markup to boost their organic CTR.
Promoting Site Authority & Link Building
We conducted a comprehensive audit of our client’s backlink profile. We discovered many harmful links that were hurting their SEO performance. Hence, we launched a high-scale outreach campaign to improve the quality of their backlink profile. It boosted our client’s domain authority.
The Results
After strategically targeting niche-aligned keywords, our client was able to achieve better rankings on SERPs. It enabled them to acquire a high amount of traffic. With our managed SEO services, their organic SEO performance rose rapidly. We offer in-depth reports to our clients about the difference that our efforts make. Here are the results
Increase in Referral Traffic
Goals Conversion:
Increase In Organic Traffic:
