Increasing 98% Referral Traffic Through Strategic Link Building Campaigns
When businesses can boost their online visibility, they generate more organic search traffic than their competitors. They wanted our digital marketers to target lower search volume terms as they are highly lucrative.
Our content marketing team at Saffron Edge had to restructure their existing content strategies while utilizing our competitive SEO techniques. The aim was to enhance audience engagement and organic visibility with our keyword-rich and high content quality.
They wanted our marketers to perform a site-wide audit to analyze the current potential of their website. After our evaluation, we found out that most of their web pages weren’t ranking anywhere on Google SERPs. Therefore, they needed extensive keyword analysis to curate content that converts.
1. Competitive GAP analysis.
A detailed keyword analysis helped our client in targeting high purchase intent audiences. It allowed them to rectify outdated content; our content marketing team incorporated those keywords to develop new blogs, webpages, and posts. We also implemented high-quality link-building strategies along with various forms of content.
2. Structured Data, Technical SEO, and On-Page Optimization.
We optimized their site structure with our keyword strategies so that their pages could rank well on Google SERPs. Their under-developed backlink profile needed urgent repairs to achieve better rankings. For local searches, we added structured data markup to boost their organic CTR.
3. Promoting Site Authority & Link Building
We conducted a comprehensive audit of our client’s backlink profile. We discovered many harmful links that were hurting their SEO performance. Hence, we launched a high-scale outreach campaign to improve the quality of their backlink profile. It boosted our client’s domain authority.
- Users increased by 98.13%
- Sessions increased by 160.34%.
- New Users increased by 180.19%.
- Goal Completion increased by 162.39%.
- Users increased by 28.47%.
- Sessions increased by 35.52%.
- New Users increased by 30.38%.