Increased total traffic by 83% with Paid and Organic Marketing Campaign
83%
Increase in Total Traffic
60%
Increase in User Engagement
40%
Increase in Local Search Visibility
The Client
The client is UK’s leading Telecare and Assistive technology company based in Liverpool specializing in personal alarms for the elderly. The client has a global reach and is dedicated to improving the safety and quality of life for elder citizens worldwide with their smart alarm solutions. The client is actively involved in working with national and local government, as well as community interest companies, charities, and other commercial organizations. They approached us to marginally amplify their online presence on the web.
The Challenge
Lack of Brand Awareness
The industry our client was in had healthy competition, but few people actively searched the web for the products they offered. So, gaining momentum and exposure in the digital space quickly was challenging.
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The Solution
Content Optimization
To increase engagement and dwell time on their website, we created and added product explainer videos to their home page so new visitors can easily get a sense of what their products are all about.
Keyword Research
To increase our client’s search engine exposure, our SEO experts got down to research and figured out the exact business and product keywords (including local keywords) to target in our SEO and PPC campaigns for our client.
PPC Campaign
Based on those exact keywords, combined with stunning landing pages filled with compelling content, our SEO experts then ran various PPC search ad campaigns targeted toward people looking to buy personal alarms for the elderly.
Content Marketing and Backlink Building
Our team of content writers created engaging, emotional blog posts that resonated with the target audience. We marketed these posts on social bookmarking websites and other popular platforms within the industry, generating valuable backlinks. This strategy significantly contributed to the client's SEO performance.
Local SEO Optimization
Since our client belonged to a niche market, our SEO experts then worked on increasing the Local SEO potential of our client’s website. For that, we claimed their ‘Google My Business’ profile, filled it with all the important and relevant business information and actively asked for reviews from our client’s past customers
Local Keyword Targeting and Review Platforms
To increase their Local SEO reach even further, we started targeting local keywords in our client’s website content and submitted their business to the most popular review platforms, such as Yelp and Yellow Pages.
Conclusion
We focused on enhancing our clients' online presence and engagement through their SEO, PPC, and local strategies. Our efforts helped the client to achieve:
- Higher visibility
- Higher website engagement
- Improved conversions