Increased total traffic by 83% with Paid and Organic Marketing Campaign

The Client

The client is UK’s leading Telecare and Assistive technology company based in Liverpool specializing in personal alarms for the elderly. The client has a global reach and is dedicated to improving the safety and quality of life for elder citizens worldwide with their smart alarm solutions. The client is actively involved in working with national and local government, as well as community interest companies, charities, and other commercial organizations. They approached us to marginally amplify their online presence on the web.

The Challenge

The industry our client was in had a healthy competition but at the same time, there weren’t many people searching actively on the web for the products they offered. So, gaining momentum and exposure in the digital space quickly was challenging.

The Solution

After the initial website audit, here’s what we decided to do for our client –

To increase engagement and dwell time on their website, we created and added product explainer videos to their home-page so new visitors can easily get a jist of what their products are all about.

To increase our client’s search engine exposure, our SEO experts got down to research and figured out the exact business and product keywords (including local keywords) to target in our SEO and PPC campaigns for our client.

The high-search intent keywords our experts came up with were then added to our client’s web pages and product pages to attract searchers who were actively searching for the products our client offered.

Based on those exact keywords, combined with stunning landing pages filled with compelling content, our SEO experts then ran various PPC search ad campaigns targeted towards people looking to buy personal alarms for the elderly.

Started posting engaging, emotional blog posts on behalf of our client with the help of our team of content writers and marketed them on social bookmarking websites and other popular blogging platforms in their industry to gain exposure. Doing this helped generate vital backlinks for our client which in-turn increased their overall SEO potential.

To strengthen their backlink profile even further and attract even more traffic from around the web, we initiated citation building for the client where we submitted important product and business information to relevant business directories.

Since our client belonged to a niche market, our SEO experts then worked on increasing the Local SEO potential of our client’s website. For that, we claimed their ‘Google My Business’ profile, filled it with all the important and relevant business information and actively asked for reviews from our client’s past customers.

To increase their Local SEO reach even further, we started targeting local keywords in our client’s website content and submitted their business to the most popular review platforms out there such as Yelp and Yellowpages.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!