Helped a Certified Translation Firm grow organic traffic by 13K Users in 4 months

The Client

Our client has an international reputation for providing certified translation services across the United States of America and several other countries. As a leading translation service provider, they have delivered unparalleled language precision with world-class efficiency and cost-effectiveness. Their top-notch customer services have helped them to make a name in the translation industry.

Their website offers a seamless method through which their client can easily translate their documents. They need to scan and upload/fax/message their document, choose a suitable delivery date, and submit their order. To date, they’ve translated tons of manuals, technical books, handbooks, flyers, birth certificates, diplomas, transcripts, etc. Well, they are available to offer their services via email, text, and in-person. They usually take 1-2 business days to deliver the translated document, including document review.

Even though they have a dedicated customer base that provides customers who have been their clients for a long time, their website fails to attract new organic traffic. Due to this, they cannot scale their company and face difficulties when it comes to business expansion.

The Aim

We have helped several online companies to scale their business. One thing that we feel makes a huge difference in attracting new customers to the website is an appealing UX design. A bad user experience will frustrate a user; it acts like friction between different user actions. They did not optimize their website for different screens. Therefore, our team of designers had to work on enhancing their website’s user experience.

Due to a lack of website optimization and high loading time, their bounce rate was extremely high. A high bounce rate creates a negative impact on conversions. They were losing out customers to their competitors as they were unable to engage them on their website. In recent months, their website experienced a low percentage of repeat visitors. Hence, our SEO experts had to fix their website that was sluggish and extremely slow!

We had to boost the organic flow of traffic on their website by using site-wide SEO optimization techniques. Our content marketing team curated web pages, posts, and blogs, including organic keywords and long-tail search terms. Apart from generating fresh content, they also updated and revamped their existing content. It was done to make their website look more relevant for their users.

Our SEO experts knew that all these optimizations would increase their credibility and authority. We aimed to rank their website on Google SERPs on some specific keywords. For the same reason, we needed a quality network of backlinks. With seamless navigation, fast loading speed, enhanced backlinks, relevant content, and a rich keyword strategy, we could increase their website’s viewership.

The Solution

We follow industry-leading SEO techniques which have enabled us to create hundreds of client success stories! Our battle-tested SEO strategies are well-tailored as per our client’s requirements. We choose the best industry practices for our clients that guarantee success. Similarly, we implemented a fine-tuning SEO approach along with other strategies mentioned below for our client.

Inclusive Onpage Optimization – We evaluated the present position of our client’s website in organic search. After assessing their website ranking, we decided to perform a website audit. Soon we realized that numerous shortcomings were harming their website. Our developers and SEO experts started working on minor modifications, which steadily improved their search engine preferability. At Saffron Edge, we dig deep into content analytics, which helps us develop effective SEO strategies.

Content Marketing And Repurposing – If you want to succeed using organic campaigns, you need to curate enticing content. Our team of content marketers curated keyword-rich articles, web pages, blog posts, etc., that were not only engaging but even ranked high on search engines. Our team even produced industry-specific links that drive quality referral traffic.

New Linking Strategy – We discovered that the current links on their website were irrelevant and harmful. Our experts performed an extensive link audit and analyzed crawling, technical errors, keyword targeting, and internal linking. We ensured that we target good directories with supporting keywords to boost their potential client base looking for a business like theirs.

The Result

From the perspective of inbound marketing, web traffic is one of the crucial metrics determining the number of customers visiting the website. When you have more traffic on your website, the probability of reaching the last step of the buyer journey increases.

Our client was experiencing stagnated traffic and leads. As we started working on their website, they gained momentum as new visitors per month increased. There was a surge in direct traffic between April, May, and June. During four months, we were able to bring more traffic as compared to the previous month. We provide in-depth reports to our clients about how our new techniques are making a difference. Here are the results that were obtained within the first four months of our campaign.

Organic Traffic:

Users increased by 51.83%.
New Users increased by 51.27%.
Sessions increased by 53.50%.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

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As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

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At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!