A Local SEO Campaign Provides Strong Visibility On Google

The Client

The client is a full-service moving and storage company located on a three-acre campus in Upland, California – a suburb of Los Angeles. They have a modern state-of-the-art warehouse and a fleet of over 50 trucks, tractors, and trailers. The client provides moving and storage services throughout Southern California. These services include long-distance & international relocation, local moving, office & industrial moving, containerized storage, warehousing & distribution, and professional packing & crating. They wanted a strong search engine presence and came to us for assistance.

The Challenge

The client specifically asked us to build a strong search engine presence in Southern California for them. We took it as a challenge.
The client had never optimized their website for SEO and we had to do everything from the ground up.

The Solution

After an initial SEO audit done on the client’s website by our SEO experts, we found out that the site was plagued with duplicate content, broken links, and low-quality backlinks which were hampering their search engine rankings. Apart from fixing these issues, here are some other things we did for them to marginally increase their SEO potential –

The first thing we did was to fix everything on the website that was hurting it’s SEO rankings. That included fixing all the broken links, low-quality backlinks, duplicated & shallow content and some navigational errors that resulted in poor user experience for the website visitor.

Next, with help of our web designers and developers, we re-designed the whole website and gave it a new, refreshed look along with improving it’s loading speed, making it mobile responsive and giving it a new, simpler navigational structure to stay in the good books of Google.

Our SEO expert then researched their industry vertical and found the most searched local keywords in the industry that our client absolutely needed to rank for.

With the help of our content writers, the keywords were incorporated in the entire website content and it’s meta-structure to gain more local search engine exposure.

The local SEO potential of the client’s website was enhanced further by listing the business citations in high-authority directories catering to their industry and optimizing and staying on top of their ‘Google My Business’ profile.

To strengthen their local SEO profile even further, we decided to start blogging for our client based on the chosen local keywords. The blogs were then consistently shared on high-authority social bookmarking websites and other quality blog directories in the industry to gain valuable backlinks.

Started running PPC campaigns based on those exact local keywords to quickly convert local searchers looking to take up our client’s services.

The Results

Client’s local search engine rankings were improved drastically within 3 months

Keywords	Initial Ranking	Current Ranking
Southern california movers	N/A	2
Southern california moving companies	20	1
Moving companies southern california	25	3
United Van Lines Southern California	42	2

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!