The Client
The client is a dental practitioner working with the sole aim of providing the latest and most cost-effective dental treatments in a truly spacious and comfy setting in Dubai. Apparently, he was not happy with the foot traffic he received on a monthly basis and wanted to take the online route for increasing the number of patients he operated on every day. He knocked our door to help him with the same.
The Challenge
- The dental industry is a tough one to crack and reach the top as there are many practitioners fighting for the top spot, doesn’t matter the location.
- When it comes to blogging in the dental industry, you need deep industry expertise to portray it in every single piece you write, which was obviously a challenge for us.
The Solution
To gain online visibility in the dental space, getting in front of more people with the help of blogging, Social Media & SEO were our best bet. Keeping in mind that we need to focus on these exact marketing elements only, here’s what we did for our client –
We usually start off all our campaigns with a website audit. In this client’s case, we were faced with a total error log, based on which our on-page team started remedial measures.
We had to completely redesign the website from the ground up and we decided to place an appointment form on our client’s new website’s homepage for making quick conversions.
The existing SEO capabilities of our client was close to zero. We had to start from scratch and find out the exact money keywords that our client needed to focus on to gain more search engine exposure in the dental industry.
Based on those exact keywords, we wrapped the entire website content around it and started publishing blogs based on those keywords as well for the obvious search engine benefit.
We started promoting the blogs we wrote for the client through the Social Media platforms they had already built a following on, and other re-publishing platforms, content syndication websites, social bookmarking platforms and with the help of some industry influencers to get in front of new audiences every day and considerably increase exposure.
Initiated engaging with patients every day on our client’s Social Media profiles to build a fan base around their brand.
Built and maintained a presence on all the local dental directories to tap on audiences searching for dental services in Dubai and gain some valuable backlinks along the way.
The Results
More than 500% increase in organic traffic.