Achieved 500% Increase In Traffic For A Dental Clinic In Dubai
500%
Increase in Organic Traffic
40%
Increase in Appointment Bookings
35%
Growth in Social Media Engagement
The Client
The client is a dental practitioner working to provide the latest and most cost-effective dental treatments in a truly spacious and comfy setting in Dubai. He was unhappy with the foot traffic he received every month and wanted to take the online route to increase the number of patients he operated on daily. He knocked on our door to help him with the same.
The Challenge
Highly Competitive Dental Industry
The dental industry is tough to crack and reach the top, as many practitioners are fighting for the top spot, regardless of location.
Industry-Specific Content Requirements
Regarding blogging in the dental industry, you need deep industry expertise to portray it in every piece you write, which was a challenge for us.
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The Solution
Website Optimization
We began with a thorough website audit, identifying numerous errors that needed immediate attention. We had to completely redesign the website from the ground up, and we decided to place an appointment form on our client’s new website’s homepage to make quick conversions.
Targeted SEO Strategy
With minimal existing SEO capabilities, we started from scratch, identifying the most relevant and high-impact keywords for the dental industry. These "money keywords" were integrated into the website’s content, and we also created blog posts centered around these keywords to enhance search engine visibility.
Social Media Marketing
To maximize exposure, we promoted the newly created content across the client’s social media platforms, content syndication websites, social bookmarking platforms, and through industry influencers. This strategy helped the client reach new audiences daily. We engage with patients daily on our client’s social media profiles to build a fan base around their brands.
Local SEO and Directory Listings
Built and maintained a presence on all the local dental directories to tap into audiences searching for dental services in Dubai and gain valuable backlinks.
Conclusion
We developed a targeted digital marketing plan to improve the client’s online visibility, organic traffic, and patient visits. The strategy involved redesigning the website and focusing on SEO and social media presence, which was advantageous to the client in the competitive dental market in Dubai.