Dubai Based Dentist Ranks Locally On Google

The Client

Providing a wide array of dental services in Dubai, the client is placed amongst the top dental clinics in the country renowned for their superior care. Serving patients since 2009, they firmly believe that their team of elite dentists and a welcoming atmosphere in their clinic is what sets them apart from the rest of the clinics in Dubai. Recently, they approached Saffron Edge to fast forward their online presence due to increasing concerns of losing business to competitors who spent most of their time marketing online.

The Challenges

• When it comes to the dental industry, there are usually a lot of dentists in an area fighting for the top spot on Google. So, getting our client’s website to the top was obviously a challenge for us.

The Solutions

After an initial SEO audit done on the client’s website by our SEO experts, here are the solutions we came up for them to increase their search engine rankings and attract more dental patients –

Their existing website looked outdated and needed a revamp. Our web designers and web developers got to work and devised a new, attractive web design for the client’s website keeping their patients in mind. We also added the appointment widget on the client’s website so that visitors could easily schedule appointments with them.

Our SEO experts then optimized the website for SEO and worked with the developers to make it light, mobile responsive and user-friendly.

We then did extensive keyword research and found the money keywords (including local keywords) in the dental industry to target and wrap the client’s web content around.

Our content writers then updated the whole website content, strategically placing keywords in the content so that they don’t look like spam. The client’s website meta-structure was optimized according to the keywords as well.

We then took care of publishing well-researched, industry leading blogs for the client to rank for other important keywords as well to attract additional traffic from search engines.

The blogs were then shared to high-authority dental blogs and other social bookmarking websites to build quality backlinks for the client’s website.

Our SEO experts then worked upon increasing the client’s local SEO potential to attract local patients looking for dental services near them online. We submitted their clinic information on top local dental directories and updated their GMB profile so that searchers could easily find them on Google.

Started social media marketing efforts for our client to generate exposure for their business, build a loyal following and bring in more patients.

The Results

Organic search rankings for client’s main keywords after 3 months of our consistent SEO efforts