Dubai Based Dentist Ranks Locally On Google
25%
Reduction in Bounce Rate Leading to Higher Conversions
4x
Increase in Organic Traffic
40%
Increase in Local Lead Conversions
The Client
Providing a wide array of dental services in Dubai, the client is placed amongst the top dental clinics in the country renowned for their superior care. Serving patients since 2009, they firmly believe that their team of elite dentists and a welcoming atmosphere in their clinic is what sets them apart from the rest of the clinics in Dubai. Recently, they approached Saffron Edge to fast forward their online presence due to increasing concerns of losing business to competitors who spent most of their time marketing online.
The Challenge
High Competiton
When it comes to the dental industry, there are usually many dentists in an area fighting for the top spot on Google. So, getting our client’s website to the top was obviously a challenge for us.
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The Solution
Website Revamped
Their existing website looked outdated and needed a revamp. Our web designers and web developers got to work and devised a new, attractive web design for the client’s website keeping their patients in mind. We also added the appointment widget on the client’s website so that visitors could easily schedule appointments with them.
SEO Optimization
Our SEO experts then optimized the website for SEO and worked with the developers to make it light, mobile responsive, and user-friendly. We then did extensive keyword research and found the money keywords (including local keywords) in the dental industry to target and wrap the client’s web content around.
Content Strategy and Marketing
Our content writers then updated the whole website, strategically placing keywords in the content so that it didn’t look like spam. The client’s website meta-structure was also optimized according to the keywords. We then took care of publishing well-researched, industry leading blogs for the client to rank for other important keywords as well to attract additional traffic from search engines. The blogs were then shared with high-authority dental blogs and other social bookmarking websites to build quality backlinks for the client’s website.
Local SEO and GMB Optimization
Our SEO experts then worked on increasing the client’s local SEO potential to attract local patients looking for dental services near them online. We submitted their clinic information on top local dental directories and updated their GMB profile so that searchers could easily find them on Google
Social Media Marketing
We started social media marketing efforts for our client to generate exposure for their business, build a loyal following, and attract more patients.
The Results
Organic search rankings for client’s main keywords after 3 months of our consistent SEO efforts
Conclusion
In three months, our SEO efforts, including a website update, keyword targeting, and social media engagement, helped the dental clinic improve its online search rankings. These changes led to more patient appointments and a stronger presence among Dubai's top dental clinics. The clinic now has a solid foundation for continued growth.