Reduced ACOS by 67% for this Coffee Brand through Amazon Seller Campaign
20%
Increased Sales
41.2%
Increase in Organic Traffic
23%
Increase in Website Engagement
The Client
Industry: Ecommerce
Our client has been a proud owner, manufacturer, and distributor of Arabica and Brazilian coffee beans since 1954. They offer a wide range of coffee flavours to their consumers worldwide.
The Challenge
Brand Awareness
Despite its international reputation, the brand had limited recognition in North America.
Competition
The North American market was highly competitive, with many established and emerging brands.
Amazon Store Optimization
The client's Amazon stores lacked proper optimization, resulting in low visibility and conversion rates.
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The Solution
User Traction Analysis
We analyze their website and analytics focusing specifically on their North American user traction and conversions from the past to identify potential opportunities that could improve their marketing efforts and conversions.
Amazon Account Audit
We analyzed their existing Amazon Seller Account to see their historical data. We found some major room for improvement and noticed an unusually high ACOS that had been hampering their return on investments.
Optimizing Ecommerce Portal
Following the assessments, we took a two-pronged approach to enhance the ecommerce portal following a 50 point ecommerce checklist that ensures their portal is well equipped and prepared by Google SERP to dominate the searches for the right keywords and information.
Customer Review Campaign
We noticed some of their primary product listings on Amazon don’t have enough reviews and ran referral and review campaigns parallelly to existing customers encouraging them to populate relevant reviews.
Bid Management Strategy
We created fresh bid management and optimization strategies along with listing ads to cater to the North American target group specifically.
Optimized Marketing Spend
Even though the client had a strong marketing budget to invest in Amazon, we wanted to take a controlled approach keeping a close eye on their ACOS to reduce it from 56%~ to 18% over the period of 6 months while subsequently increasing their number of orders and sales.
The Results
Initial
Current
Increased keyword rankings to the first page of Google
Conclusion
By adopting a data-driven approach and focusing on key areas for improvement, we successfully addressed the client's challenges in the North American market. The desired outcomes were achieved through a combination of e-commerce portal optimization and targeted Amazon store management. With these significant improvements, the client is now well-positioned to continue growing its market share in North America. Our strategic approach, emphasizing controlled spending and targeted marketing, provided a solid foundation for ongoing success.