Boosting Organic Traffic by 25% for a Reception Venue in Lafayette, Louisiana
25%
Growth in Organic Traffic
24.87%
Increase in Users
9.54K
Backlinks from 726 Referring Domains
The Client
Our client is located in Parc Lafayette, Louisiana, and offers a premier reception venue for weddings, cultural functions, corporate events, parties, and much more. The client has three party venues, two of them are perfect for small gatherings, and one grand ballroom that can easily accommodate up to 600 guests. They have efficiently organized several wedding ceremonies and business events, and the clients’ feedback reveals their success stories. However, their primary concern was to get more organic traffic on their website to climb higher in the search results. Moreover, they also wanted to enhance the page view rates and reduce the bounce rates of their site by improving the SEO.
The Challenge
Low organic traffic
There was a stunted growth in their online brand presence
Insufficient customer engagement and low client acquisition
Low customer engagement leads to low profits and client acquisition.
Issues with keyword density, content relevancy, and strategies
Keyword density is not adequately maintained, and the site lacks high-quality content
Lack of an experienced in-house SEO and link-building team
The site rank continuously declined due to the absence of an SEO team
Ready To Get Started ?
The Solution
Optimizing On-Page SEO
Once our digital marketing team analyzed the issues and requirements of the client, they focused on the site structure to optimize the on-page content to rank higher. Our SEO experts also focused on other areas, such as internal linking, keyword analysis, meta description, etc., to boost the organic traffic. Consequently, the client witnessed the improvements in the rankings and traffic within a week.
Focusing on Guest Blogging and Content Strategies
Guest Blogging is still a relevant way to enhance blog traffic to your website, and that’s what we followed too for our client. Our proficient content marketing team managed to secure guest posts on a few reputable and popular sites that drove genuine traffic to our client’s website and improved their brand presence into the bargain. Furthermore, our content team also updated the content strategies and created new and relevant posts
Making Site More Responsive
Our technical team observed that the client’s website is okay for desktops but not responsive or other devices, such as smartphones and tablets. Therefore, our technical and design teams made some necessary changes to the site structure and worked on the interface to ensure it was accessible on all devices.
The Results
Organic Traffic:
- Sessions increased by 26.70%.
- Users increased by 24.87%.
- Pageviews increased by 26.51%.
Keyword Ranking:
Ahrefs Report:
Conclusion
With a detailed marketing plan, SEO analysis, and optimized digital solutions, our client witnessed a rise in organic traffic and page rankings.