Our client helps aspiring travel writers with tips, eBooks, inside stories, courses, etc., that encourage them to start their travel writing career. Our client is a traveler, social media strategist, and photographer who guides young talent to break into travel writing. Her website is loaded with essential blogs, insightful stories, and engaging podcasts, making her website rich in diverse forms of content.

What was their burning problem that had to be solved?
Our client reached out to us via our website and approached our digital marketers to enhance their search visibility of the website. Since our client’s website offers various travel writing courses, they want to attract new audiences to drive new user traffic and capture new leads. Even though they have an established website with a decent client base, they wish to expand their online traffic and queries. Why? Because they are unable to receive new online traffic to their website.
What were the repercussions of low user traffic?
Our client’s website contact form submissions were insufficient, low submissions had reduced their clicks-to-call. They were garnering low profits from their returning customers. However, they want to tap into a wider audience and want to get more brand exposure. Our SEO experts and marketers at Saffron Edge were keen to work on this project as they found extreme potential in our client’s website.
We Had To Develop A Profitable Niche Website!
Our client’s business belongs to a particular type of niche market. Their website needed multiple changes so that they could exploit the opportunity to attract new user traffic to their website. Unlike other digital marketing agencies, we are extremely precise with our initial analysis. Once we lay down a clear timescale, we start implementing our strategies as per our client’s business development plan. To turn their website into an attractive platform for new users, we produced quantifiable results with SEO marketing strategies tailored to their marketing priorities.
They Needed A Modern Web Design.
At the beginning of our campaign, we realized that our client’s website was outdated with unclear messaging. The website’s design elements were not in sync with the current aesthetics of our client’s business. Irrelevant elements had cluttered many pages. All these existing resources had to be redesigned as they were clunky. Their existing website was not mobile-friendly and lacked a conversion-centered design. Due to this reason, their website had a high bounce rate. A high bounce rate affected their website’s SEO capabilities too.
Geo-Targeted Content Creation Was Crucial
They needed a new content strategy with geo-targeted web pages for their offerings. The content strategy includes engaging blogs, web pages, landing pages, newsletters, attractive contact forms to increase submissions with better clicks-to-call. We had to curate a modern website that makes their brand look professional and instantly offers a unique venue.


Search Engine Optimization – Our SEO experts came on board and implemented a new keyword strategy. They optimized the entire website with more links that had high authority. For the same reason, we took advantage of guest blogging.
Enhanced Content – After adopting all these technical changes, we had to spread awareness about their business. How did we do it? By developing a series of whitepapers, ebooks, blogs, etc. We made sure each content piece highlight’s our client’s expertise and offers a strong CTA. Within the first month, our client could witness new opportunities associated with increasing new user traffic.
Appealing Graphics – As per the Statista Digital Market Outlook, revenues from e-commerce businesses are set to reach $563.4 billion by 2025. Hence, you can’t afford an inferior, outdated web design. Our digital marketing campaigns are incomplete without our graphic design team. They contributed numerous website designs that include designing our new webpages, whitepapers, eBooks, CTA buttons, and other support materials.
- Users increased by 64.15%.
- New Users increased by 67.20%
- Sessions increased by 62.81%.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!
Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.
We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.
As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.
We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.
At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.
The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.
Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.
We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!
Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!