Boosting New User Traffic By 67% For A Travel Blogger Academy.
64.15%
Increased Users
67.20%
Increased New Users
62.81%
Increase in Sessions
The Client
Our client helps aspiring travel writers with tips, eBooks, inside stories, courses, etc., that encourage them to start their travel writing career. Our client is a traveler, social media strategist, and photographer who guides young talent to break into travel writing. Her website is loaded with essential blogs, insightful stories, and engaging podcasts, making her website rich in diverse forms of content.
The Challenge
Developing A Profitable Niche Website
Our client's website needed multiple changes to attract new user traffic. We provided precise initial analysis and tailored SEO marketing strategies to turn their website into an attractive platform for new users.
Lack of Modern Web Design
Our client's website was outdated and cluttered with irrelevant elements, resulting in a high bounce rate and affecting their SEO capabilities. We redesigned the website with a conversion-centered design and made it mobile-friendly.
Lack of Content Strategy
They needed a new content strategy with geo-targeted web pages for their offerings. The strategy includes engaging blogs, web pages, landing pages, newsletters, and attractive contact forms to increase submissions with better click-to-call.
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The Solution
Enhanced Web Design
We revamped the website to focus on a strong inbound strategy, boosting brand awareness and attracting new business. We also optimized the site's security and responsiveness, leading to improved website performance.
Search Engine Optimization
Our SEO experts came on board and implemented a new keyword strategy. They optimized the entire website with more high-authority links. For the same reason, we took advantage of guest blogging.
Enhanced Content
To increase brand exposure, we created various content pieces, including whitepapers, ebooks, and blogs, each featuring a strong call to action. These efforts led to a noticeable increase in new user traffic within the first month.
Appealing Graphics
Our digital marketing campaigns are incomplete without our graphic design team. They contributed numerous website designs that include designing our new webpages, whitepapers, eBooks, CTA buttons, and other support materials.
The Results
Organic Traffic:
- Users increased by 64.15%.
- New Users increased by 67.20%
- Sessions increased by 62.81%.
Keyword Ranking:
Conclusion
We helped our client achieve an increase in new user traffic on their website within the first month of our campaign. This surge in organic traffic demonstrates that our digital marketing strategies are driving greater visibility and attracting a broader audience, which in turn facilitates lead generation and business growth.