How we helped a doctor booking application Increase its Customer Acquisition Volume

The Client

Our client is a revolutionizing doctor booking platform based out of Philadelphia. Post their launch in 2019, they were looking for a digital marketing agency to enhance its brand awareness and customer acquisition volume. In order to take their marketing to the next level, they wanted to have an omnichannel marketing approach wherein they can reach out to their prospective clients across social, search, email, and more.

The Aim

Our aim was to make sure that every word going out in terms of content, graphics and video makes an impact on the user. We designed a comprehensive omnichannel plan to get maximum users onboarded and convert on their platform while keeping greater ROI and low ad spent in mind.

The Solution

Our team began the process by identifying the targeted audience post brainstorming session with the client. Once the buyers’ persons are laid out, we engage our first step by creating engaging content for users. This was done to connect and engage a large community of targeted users.

Parallelly, a deep competitive analysis was conducted to determine how competitors were performing over search engines and how we can list down top converting keywords which would further bring in the users.

We also designed over 15 Social media campaigns to land users onto the website through our laser targeting which bought numerous users to the website and eventually increased customer acquisition for our client.

The Result

Our client consistently generated traffic through search and social media which led to more user acquisition and enhanced revenue. Few key results were:

+ 279% Organic Traffic through Google & Bing

+ 168% Sign up through Social media campaigns