Achieved 50% Increase in Conversions Through In-Depth Competitor Research
50%
Increase in Conversions
26.5%
Increase in Organic Traffic
33%
Increase in Time on Page
The Client
The client is a leading provider of Anti-Corruption Compliance and Due Diligence headquartered in Singapore. They assist organizations of every size to protect themselves from bribery allegations or corruption in the third-party network. The client offered a state-of-the-art Due DIligence solution and gave us the marketing reigns of their platform.
The Challenge
Competitor Keyword Analysis
Extensive competitor research was required to determine the exact keywords our client’s competitors were targeting and the backlink strategy they were using.
Limited Pool of High-traffic keywords
Since basement waterproofing is a very selective niche, we also had to target some keywords outside of our client’s core business to bring in traffic. Finding those exact high-traffic, non-business-related keywords that would bring in relevant users was a task as it involved deeply understanding our client’s audience.
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The Solution
Website Audit
We kicked off our campaign by thoroughly auditing the client’s website in terms of SEO and the overall user experience it provides. That included fixing the entire meta-structure of their website, removing bad links, fixing' 404 errors’, updating website content, and checking user flow.
PPC Campaigns
Based on competitor research and our own keyword research, we created PPC campaigns for our clients to bring in quick traffic and increase their search engine exposure. To convert users, we also designed stunning landing pages for all planned PPC campaigns.
Content Marketing
Started blogging using those exact same keywords to attract additional traffic and strengthen SEO. Outreached blogs to influencers and started guest posting on authoritative publishers to get in front of new audiences.
Reputation Management
We asked existing clients to write reviews for our clients on popular platforms like Yelp, Yellowpages, etc., to establish them as trusted businesses in the online space.
Conclusion
In summary, our efforts significantly improved the client's web presence, attracting more traffic and increasing conversions. Our targeted approach in SEO, pay-per-click advertising, and outreach has solidified the client's reputation as a go-to source in the fields of anti-corruption compliance and due diligence.