A 49% Hike In Organic Traffic For A Recruitment Service Company
120%
Increase in Revenue
20%
Boost in Social Engagement
50%
Increase in Conversion Rate
The Client
The client is an Indian self-drive car rental startup founded in 2015. They were looking to penetrate the local markets of Delhi NCR and Gurgaon and establish themselves as a trusted name in the industry in these areas. The client partnered with us to increase the exposure for their brand.
The Challenge
Local Market Research
Understanding what motivates the local markets involves deep market research. We used first- and third-party data to ensure we targeted the right people.
Creating Compelling PPC Campaigns:
Creating PPC campaigns that compel searchers to click is hard and involves understanding the exact pain points of audiences that generate interest and the desire to click.
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The Solution
Local Market Presence
Targeting the local markets involves being present in all the local directories where users can search for your business. We ensured our client had a presence on all those important local directories.
PPC Campaigns
After deeply understanding the local markets, we devised a well-defined PPC campaign, focusing on their pain points and how our client helps solve them easily.
Appealing Landing Page
We built visually appealing and persuasive landing pages to encourage users to register for services upon clicking the ad.
Social Media Marketing
We ran aggressive social media campaigns featuring engaging content and interactive contests to increase brand awareness and build a strong local presence. The campaigns were closely monitored, and A/B was regularly tested to optimize performance and maximize impact.
The Results
Increase in Organic Traffic:
- Users increased by 45.27%.
- Sessions increased by 46.38%.
- New Users increased by 49.85%.
Conclusion
Through proper research and market analysis, we assisted the client in penetrating the local markets, thus increasing their revenue and brand awareness. Our targeted PPC and social media campaigns made their growth and success in these competitive regions possible.