A 32% Rise In Organic Traffic For An Anti-Aging Center Based In Louisiana, USA
15
The average qualified leads (per month)
31.16%
Sessions increased
+16.3K
Total impression increased
The Client
Our client owns an anti-aging center situated in Baton Rouge, Louisiana. They offer a personalized and integrated biomedical approach to reverse or slow down the natural process of aging. They utilize state-of-the-art technology and modern solutions in diagnostics, health, and wellness. They offer multiple treatment options along with aesthetic procedures and regenerative medicines customized as per individual needs.
The Challenge
Lack of Organic Traffic
Despite a loyal customer base, our client struggled to attract new visitors to their website. The lack of organic search traffic hindered their ability to scale their business, limiting their growth and profitability.
Absence of an SEO Team
The site rank continuously declined due to the absence of an SEO team.
Poor User Experience
The client's website was poorly optimized, causing friction during user interactions. The challenge was to create a seamless and appealing user experience.
Slow Website Speed
The website's slow loading speed contributed to a high bounce rate, leading to reduced traffic and conversions.
Irrelevant Content Strategy
Their content strategy did not include essential keywords or long-tail search terms, resulting in low search engine visibility.
Lack of Credibility and Authority
We had to make some critical optimizations to enhance their credibility and authority. We wanted to rank their website higher on Google SERPs; however, we also wanted to bring them a quality network of backlinks. Our key optimizations included navigation, loading speed optimization, enhanced backlinks, and a rich keyword strategy.
Ready To Get Started ?
The Solution
Inclusive Onpage Optimization:
We assessed our client’s website's current position in organic search results. After evaluating their website rank, we performed a complete website audit to find shortcomings that lower their website’s performance. Our developers made minor modifications that steadily increased their search engine preferability.
Content Marketing And Repurposing
Producing enticing content is a must for a website! Our content marketers delivered keyword-rich articles, blogs, and engaging web pages that ranked high on SERPs. We even created industry-specific links that helped them drive quality referral traffic.
New Linking Strategy
We realized that many links on their website were either harmful or irrelevant. Hence, our experts conducted an extensive link audit to identify technical errors and better keyword targeting options. We always target good directories alongside supporting keywords to increase the potential of our client's online businesses.
The Results
Average Qualified Leads
- The average qualified leads (per month): 15
Increase in total clicks and impressions
- Users increased by 32.16%
- Sessions increased by 31.16%.
- New Users increased by 31.53%.
Increase in total clicks and impressions
- Total impressionincreased by +16.3K
- Total clicksincreased by +110
Conclusion
Our SEO strategy boosted organic traffic by 32%, with 31% more sessions and 16.3K more impressions. This resulted in 15 average monthly qualified leads, helping the anti-aging center grow its online presence and business.