A 32% Rise In Organic Traffic For An Anti-Aging Center Based In Louisiana, USA

The Client
Our client owns an anti-aging center situated in Baton Rouge, Louisiana. They offer a personalized and integrated biomedical approach to reverse or slow down the natural process of aging. They utilize state-of-the-art technology and modern solutions in diagnostics, health, and wellness. They offer multiple treatment options along with aesthetic procedures and regenerative medicines customized as per individual needs.
The Challenge
Even though they have a dedicated customer base that provides customers who have been their clients for a long time, their website fails to attract new organic traffic. Due to this, they cannot scale their company and face difficulties in business expansion.
Our client’s business serves a diverse range of clients; hence, they have the potential to attract more customers. Enhancing organic search performance can help them drive highly qualified prospects, which can uplift their profits.
Excellent organic search traffic can prove cost-effective in the long run as it is a more sustainable approach. Hence, higher organic search traffic will allow them to make more engaged visitors and regular sales. It will also help them to achieve higher credibility.
  • They Wanted To Offer A Seamless Website User Experience


There is a massive difference between attracting new customers to a poorly optimized website and a high-performing website with appealing UX. A poor user experience will discourage a user from making a transaction because it will cause friction during user actions. Our team of designers had to work rigorously on improving their UX.

  • They Wanted To Get Rid Of A Slow Website Speed
A lack of website optimization and slow loading speed can increase the bounce rate dramatically. A high bounce rate can consequently lead to poor traffic conversions. Hence, customers will drop out of the website very soon. Our SEO specialists had to adjust their website’s performance in terms of speed and usability.
  • Their Content Strategy Lacked Relevance
Our content marketing team created engaging web pages, blogs, posts, and sponsored posts that included essential keywords and long-tail search terms. We also implemented content repurposing as our client wanted to revamp their existing content. Fresh, customer-centric content shall make their website look more credible and relevant.
  • They Wanted To Make Key Optimizations To Increase Their Credibility.
We had to make some critical optimizations to enhance their credibility and authority. We wanted to rank their website higher on Google SERPs; however, we also wanted to bring them a quality network of backlinks. Our key optimizations included navigation, loading speed optimization, enhanced backlinks, and a rich keyword strategy.
DTC Marketing - Key Optimizations To Increase Credibility - Saffronedge
The Solution
​We develop industry-leading SEO methods that enable our clients to maximize their success! We offer best industry practices for our clients that guarantee nothing less than top-notch results. Similarly, we perform SEO fine-tuning along with other tactics that are mentioned below.
1. Inclusive Onpage Optimization:

We assessed the current position of our client’s website in organic search results. After evaluating their website rank, we performed a complete website audit to find the shortcomings that lower their website’s performance. Our developers made minor modifications that steadily increased their search engine preferability.

2. Content Marketing And Repurposing:

Producing enticing content is a must for a website! Our content marketers delivered keyword-rich articles, blogs, and engaging web pages that ranked high on SERPs. We even created industry-specific links that helped them drive quality referral traffic.

3. New Linking Strategy:

We realized that many links on their website were either harmful or irrelevant. Hence, our experts conducted an extensive link audit to identify technical errors and better keyword targeting options. We always target good directories amidst supporting keywords to increase the potential of our client’s online business.

New Linking Strategy - Saffronedge
The Result
Our client gained new momentum as new organic users increased on their website. The surge in new organic traffic was quite significant when compared to the previous months. We offer in-depth reports to our clients; here are some of the results we obtained during our campaign.
Average Qualified Leads:
  • The average qualified leads (per month): 15
Increase in total clicks and impressions:
  • Users increased by 32.16%.
  • Sessions increased by 31.16%.
  • New Users increased by 31.53%.
Increase Total Clicks and Impressions
Increase in total clicks and impressions:
  • Total impression increased by +16.3K
  • Total clicks increased by +110
SEO Report
Improvement in domain authority (Domain Authority)-









Improvement in Domain Authority

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!