A 109% Hike In Organic Traffic For An Online Motorbike Seller.
109%
Growth in Organic Traffic
136.59%
Increase in Sessions
107.66%
Increase in Goal Completion
The Client
Our client’s company deals with motorsport vehicles such as Automatic Motorcycle, Mini pocket bikes, Scooter, Go-Karts, Gas & Electric bikes, Gas ATVs, Electric ATVs, Mini Jeep, Choppers, etc. They also sell a wide range of motorcycle parts and accessories. Currently, they have warehouses across California, Texas, Georgia, and Canada. Our client belongs to a niche market. However, they have garnered global sales. They want to attract more buyers across Canadian cities like Brampton, Brockville, Montreal, Cavendish, Ontario, Calgary, Ottawa, Quebec City, etc.
The Challenge
Low Website Ranking
Our client approached Saffron Edge to boost their online visibility, website usability and generate organic search traffic. Numerous terms that our client wanted us to target had a lower search volume. However, they were highly lucrative. They wanted our marketers and SEO experts to drive traffic back to their website and enhance organic rankings of few crucial web pages.
Website Redevelopment
Team Saffron Edge had to restructure the client’s original website by utilizing competitive SEO techniques that are industry-proven methods for increasing organic visibility. We wanted their website to have engaging, keyword-rich content because we didn’t want to sacrifice the content quality.
Irrelevant Content
Our content marketing and SEO experts realized that their website needed some compelling content. They saw extreme potential in their website
Ready To Get Started ?
The Solution
Competitive GAP analysis
Our team evaluated the keywords that our client’s competitors were targeting. It allowed us to look into areas where our client was lagging. After our GAP analysis, we asked our content team to concentrate on those keywords and develop fresh blogs, articles, and posts—the motorbike industry functions in a pretty different manner.We realized that many competitors didn’t leverage content; hence, we created blog content around suitable keywords. We then implemented high-quality link-building tactics along with strategic content.
Structured Data, Technical SEO, and On-Page Optimization
When websites have a small backlink profile, we have to focus on the pages that matter the most. We concentrate on optimizing their site structure with strategic content so that their pages can rank well on Google. On analyzing their under-developed backlink profile, we realized that it needed urgent improvements to achieve good site rankings. To benefit from the local searches, we added structured data markup to boost organic click-through rates and website traffic
Boosting Site Authority Link Building
Marketers at Saffron Edge performed a comprehensive audit of our client’s backlink profile. We wanted to enhance the quality of their backlink profile. For the same reason, we focussed on high-authority publications across Canada and the USA. Within four months, our client was able to secure numerous backlinks in highly relevant publications. It boosted our client’s domain authority.
New Content Strateg
Our team of content writers wrote web pages and blog posts strategically developed on in-depth topics related to the motorsport/motorbike industry. The content demonstrated our client’s authority over keyword searches. We improved their average content score as it was too low. We made significant improvements in content which helped their website to rank against many high-value keywords.
The Results
Organic Traffic
- Users increased by 109.73%.
- Sessions increased by 136.59%.
- New Users increased by 109.59%.
Goal Conversion (Organic)
- Goal completion increased by 391.30%
- The goal completion rate increased by 107.66%.
Conclusion
After strategically targeting easy win keywords, our client was able to get first-page exposure that allowed them to drive a high amount of traffic. Several keywords were ranking on page 1! With the help of our managed SEO services and marketers, their organic traffic rose consistently. There was a constant rise in their website’s organic traffic. Their backlinks, traffic value, organic keywords, etc., are constantly improving. It was possible because of developing rich, high-quality content, which was further supported by our link-building strategies.