Back to Success StoriesClient Brief
The client is a premier PMP training institution that aspires to become the world leader in this sector. Operating in many countries, from Singapore to the United States of America, the client has a promising reputation in the market. Their official website was intended to capitalize on the growing market so as to provide the most cost-effective and student-friendly educational services at a competitive price but they were facing difficulty in attracting visitors to their website and asked for our help.
Our Challenges
- When it comes to marketing training institutions, it takes a lot to stand out from the noise and leave a mark on audiences. We had to work on building a distinct brand for our client that will help them do so.
Our Solutions
In the initial SEO audit of their website, our SEO experts found almost 80 ‘not-found’ pages on their website which needed to be taken care of on priority. Here are some other stuff we did for our client to increase their SEO rankings –
The website was unresponsive. We developed the site to make it responsive and optimized the site to make it SERP friendly.
Based on extensive keyword research, we added relevant keywords on the client’s web copy and meta-structure to enhance search engine exposure and attract relevant traffic.
To improve the overall traffic, putting our content team and SEO team together, we published in-depth, keyword rich blogs for our client to mark their authority in the industry.
Our content marketers published and promoted the content on a variety of niche specific, high authority websites to generate traffic and link juice.
Parallel to Blogging and Link building, we worked on branding for the company on all social media channels and targeted users through ads and promotions to generate visibility and engagement.
In addition to organic, at every admission season openings, we ran a highly targeted and geo-specific PPC campaign.
Our Results
Our client reached the first of Google for most of the keywords we targeted in our campaigns.
| Keywords | Initial Ranking | Current Ranking |
| pmp Bootcamp | 14 | 1 |
| pmp Certification Course | 27 | 5 |
| pmp Certification Boot Camp | 32 | 1 |
| Project Management Bootcamp | NF | 2 |
| capm Boot Camp | 23 | 1 |
| pmp Classes Online | NF | 1 |
Take Away
Google takes the overall website experience very seriously. Slow loading speed, complex navigation, and not having a mobile website are some of the factors that can force your website visitors to bounce easily and can easily hurt your search engine rankings. Optimize your site for user-experience factors and see it climb the SERP ladder without much marketing efforts.
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