38% increase in organic search traffic for a Medical Financing Company
38%
Increase in organic search traffic
3x
Growth in Conversion Rate
25%
Website Traffic from Social Media
The Client
Industry: Finance
The client is a healthcare financing solutions provider working in the industry for more than 30 years. Based in California, they’ve been helping applicants secure financing for their healthcare procedures with the help of a wide network of healthcare-focused lenders. Some of their services include dental financing, fertility financing, plastic & cosmetic surgery financing, vision-care financing, general healthcare financing and more. They approached us to get in front of more people in need of healthcare financing through digital marketing.
The Challenge
High Competition
The healthcare financing industry in the United States is a crowded business niche, with many businesses trying to make it in it.
Lack of Digital Presence
To stand out and get recognized by our client’s target market, we needed to completely re-brand their digital presence from the ground up and that took some serious planning from our end
Ready To Get Started ?
The Solution
Website Optimization
We started the campaign by optimizing our client’s website for search engines. This included making it load fast by eliminating all the heavy website elements, making it mobile responsive, and ensuring a top-notch user experience.
Keyword Research
Our SEO experts then conducted research and figured out the most searched keywords in their industry, which would bring a ton of traffic to our client's website. With the help of our content writers, all the important keywords we chose for our client were then implemented naturally on their website. On top of that, we also decided to start blogging for our client based on those high-search intent keywords for extra search engine exposure.
PPC Campaign
Our SEO experts then decided to run a highly-targeted PPC search ad campaign for our client. For designing the campaign, we took help from our team of designers to design a stellar landing page for the client and our team of content writers filled it with engaging copy that would help us in making conversions.
Influencer Outreach and Collaboration
To generate more online exposure for our client, we partnered with various influencers in the Financing industry, reaching them with our client’s unique solution and explaining to them how it can help their audiences secure healthcare financing hassle-free. The ones impressed with our client’s solution mentioned our client in their blogs and other marketing materials, which worked wonders for improving our client’s bottom line.
Social Media Marketing
To increase the traffic coming to our client’s website even further, our social media marketers created social media profiles for our client on major social media platforms and actively started marketing their solution on their behalf to attract a wider audience.
Conclusion
Our digital marketing efforts greatly improved our client's visibility in the healthcare financing industry. We optimized their website, targeted high-traffic keywords, and ran PPC campaigns, leading to a significant increase in traffic and conversions. Overall, our approach improved their market position, and we are excited to continue this partnership to support their ongoing success.