15K Organic Traffic Growth in 8 Months for this Construction Software Company

case study

About Client

Our client is a construction industry focussed SaaS company that helps contractors, sub-contractors as well as enterprise construction corporates educate, integrate and automate their project management, take-off management as well as accounting and HR systems. They have been in business for over 35 years and are trusted by over 25,000 construction professionals across the United States.

Business Challenges:

  • Lack of Consistent Conversions despite having significant traffic (8k/month)
  • Competing with Established Brands: They were unable to stand out from the leading competitors in their market.
  • Stagnant Organic Traffic and Rankings for over 1 year.

Services Provided:

  • On-Page & Technical SEO
  • Semantic SEO 
  • Conversion Rate Optimization

Our Solutions:

Technical SEO Audit and Enhancements

We conducted a thorough technical audit to identify and rectify underlying website issues, focusing on site speed optimization, mobile responsiveness, and schema markup implementation 

On-Page SEO Revamp

We performed in-depth keyword research and optimized on-page elements—titles, meta descriptions, headings, and content—to align with target keywords and enhance relevancy.

Defining Unique Value Proposition (UVP): 

Collaborating with the company, we identified unique strengths and positioned them as distinguishing factors in the market, emphasizing these across various channels

Semantic SEO Integration

We leveraged semantic SEO techniques to enhance content relevance and semantic keyword incorporation, ensuring comprehensive user intent addressing and diversified keyword targeting 

Content Refresh & Optimization

We revamped our content strategy to align with user intent, creating engaging and informative content with clear, compelling CTAs.

We also developed content that emphasized the company’s distinct advantages, crafting brand narratives highlighting unique offerings and value propositions.

Conversion Rate Optimization Techniques: 

Employing Conversion Rate Optimization (CRO) methodologies, we enhanced website usability, A/B tested CTAs, and optimized landing pages for better conversion rates.

Result Stats:

Transactional Keywords Page 1

Organic Traffic Growth

Increase in Conversion Rates for organic traffic

case study

Our efforts in getting the 400 transactional keywords to Page 1 significantly contributed to our substantial organic traffic growth of 15K. This improvement showcases our diversified and strengthened online presence. Moreover, our enhanced visibility as well as successful CRO techniques led to a notable 25% increase in conversion rates for organic traffic. This helped convert more leads for the business while growing more visitors throughout the campaign.

case study