15% Rise in Client Acquisition for a Leading Vegan Foods Manufacturer.

The Client

Vegan food products are no longer a niche option; there has been a massive rise in the consumption of vegan products in the last five years. Consumers today have become environmentally conscious!

Our client is a premier vegan food manufacturing company established in the United States of America. They sell delicious frozen vegan meals, vegan canned foods, sauces, cereals, etc.

They market their brand through eCommerce platforms like Amazon and sell directly to consumers through their website.

Our client wanted a powerful marketing mix to list themselves as a “category leader” in a highly competitive market. They wanted to maximize their business revenues and align their sales funnel with multiple digital channels that could help them get more customers.

My eCommerce vegan food business was consuming a handsome amount of money. However, I could not sustain my returns or navigate through fierce market competition. I needed an analytics-driven culture in my business. My businesses needed new customers! Thanks to team Saffron Edge, these guys helped me pursue my marketing objectives in a vegan market where I can see my store grow. I never knew the kind of potential my business had before seeing a data-driven growth strategy work in my favor!

Tiffany J. Harris (Chief Marketing Officer, Vegan Food Brand)

The Challenge

1. Dynamic DTC Strategy For eCommerce Market Penetration

A well-executed, data-driven strategy helped our team derive the most rewarding eCommerce growth plan for our client. To determine new market opportunities, one has to optimize their DTC strategy as per customer segmentation. Hence, we created a branched marketing strategy to convert potential clients from various touchpoints. One of our critical touchpoints was Amazon Marketplace, where we could see immense scope for growth.

2. Ramping Up The Efficiency Of Funnel To Upsurge Business

A holistic funnel marketing strategy could help our client’s business flourish in the eCommerce food industry. But this approach was incomplete without a well-tailored marketing message. Hence, we curated multiple marketing messages for a diverse range of buyers. Our growth marketers dedicated an extensive amount of effort to deliver a positive customer experience.

3. Data-driven eCommerce Marketing To Reduce Customer Churn

To enhance our client’s profit, our marketers had to work with data-centric eCommerce strategies. Our marketers also worked on CRO optimization along with a targeted paid campaign for a specific period. Apart from paid channels, we improved their SEO marketing to generate organic leads and traffic.

The Results

6.6x ROI

Our eCommerce growth plan included an Amazon Marketplace optimization that helped our client generate $60,000 with a spend of $9,000.

5.9x ROI

The revenue generated via multiple advertising channels was around $40,000 on marketing spend of $6700.

15% rise in client acquisition

Our targeted organic/paid campaigns, along with CRO optimization, led to a 15% increase in client acquisition.

Conclusion

To develop a successful brand in the eCommerce vegan food industry, one must identify the most profitable potential market segments. You also need to understand a diverse range of customer personas to reap the full potential of your marketing funnel. With our agile eCommerce growth strategy, our client was able to get more leads and clients. If you are looking for a similar kind of success, get in touch with our experts and see how we can help your DTC business!

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