Back to Success StoriesThe Client
Our client is a well-recognized business in Canada; they deal with a wide range of pocket bikes, super pocket bikes, Mini Chopper Motorcycles, ATV, Scooters, & Dirt bikes for children and adults. The industry vertical they come from has a lot of local competition. Several businesses like theirs would target the same audience to fetch more sales and earn more revenues.
They wanted to attain a more significant share in such a locally competitive market. For the same reason, they were looking for a potent agency that could be their digital marketing partner, which could help them drive more traffic and clients.
As a premier digital marketing agency, we at Saffron Edge could gauge the local rivalry between them and their competitors selling the same products and services. Our digital marketers have over 12+ years of experience, and we have enabled dozens of businesses to outgrow themselves in a competitive landscape.
Our client wanted us to deliver a higher return on investment and help them expand their customer base. We came up with multiple SEO tactics that could positively impact their organic traffic.
The Aim
Since there is a lot of local competition in the motorbike space, achieving the top ranking in Google SERPs was necessary. Our client needed a new content generation and optimization strategy to strengthen the SEO aspects of their website. Their website needed customer-focused digital marketing strategies. We had to replace/ modify their existing content as most of the posts were aimless and inconsistent with the present trends. We had to develop a content strategy that pleased the algorithm and touched relevant issues to attract target audiences.
The Solution
Due to a lack of information on their webpages, search engines could not index their pages correctly; hence it did not help them to rank. We implemented SEO content strategies to improve their visibility on search engines to get traffic to their website.
We made sure that we curate content in a way that engages their audiences and encourages them to make a purchase. We had to implement an inclusive website audit to ensure that their website aligns with the current SEO standards.
We did a site inspection, code optimization, created new metadata, and added quality backlinks. We had to curate unique, easy-to-understand contact forms throughout their website with solid CTA buttons to drive more leads.
The Result
Reconceptualizing content was a challenging task, but our SEO professionals and content curators overcame those obstacles. Within the first three months of implementing our new strategies, our client was able to experience a rise in organic traffic, website visibility, and goal conversion. Due to our targeting capabilities, we could enhance their sessions and website traffic. Here are the results of our digital marketing campaigns –
Organic Traffic:
Goals Conversion (Organic)-
