Will Website Copying Hurt Your SEO? How to Fix Duplicate Content Issues
Jul 21, 2020
10 min read
Copied content on your website can harm your brand’s reputation to an extreme level. It is not just something that makes Search Engines doubt your website’s credibility but is something that tends to leave a bad impression on your audience. This content is the kind that pops up on the web on more than one site (a unique site URL). Most marketers don’t refer to it as a penalty but duplicate content does harm your Search Engine rankings. Starting with the basic reason i.e. why the search engines don’t prefer duplicate content is - the similar appearance it has on different URLs! This makes it confusing for the search engines as to which website’s content is more appropriate for the audience’s perusal.
Why is duplicate content an issue?
Duplicate content poses a possible threat to domain authority due to several reasons. For website owners, suffering traffic blows and search engine rankings going down is pretty common and such issues stem from these two possible reasons -
To offer a good search experience to the audience, most search engines like Google avoid displaying different search results of similar content. Therefore, they are obligated to decide which version will be more suitable as per the searched query. This further weakens the appearance of all duplicate search results.
Links equity can be adulterated since other websites handpick the duplicates too. Other than the inbound links aiming at a blog post or webpage, they tend to link to several pieces which further spreads the link equity amongst the duplicates. And as we know that the inbound links are one of the highest-ranking factors, they can severely affect the search appearance of any content.
Two Reasons Behind Why Duplicate Content Issue Takes Place
In most cases, site owners don’t produce plagiarised/ duplicate content intentionally but as per some studies on the internet, more than a quarter of content on the web is duplicated.
URL Prefixes
For websites that have different versions like ‘www.abc.com’ and ‘abc.com’ with similar onsite content have created duplicated content for all their web pages. The same goes for these two - https:// and http://
Plagiarised/ Scraped content
As a website owner, you need to understand that content not just includes a blog or editorial post, most websites also include product info pages. In this case, when scrapers repost your site’s content on their own websites, this acts as a more known source of copied content.
How can a website owner fix content duplicacy?
A website owner needs to specify which duplicate content is the right one to be considered. Content that is found on several different sites or URLs has to be canonicalized for Search Engines. Here’s how you can do it:
- Use a 301 redirect to the right URL
- The rel=canonical attribute
301 redirect
One of the most accurate ways to fix content duplicacy is to set up a 301 redirect from the ‘duplicate’ page to the original content page. At the point when various pages that can rank well are consolidated into a single page, they not just quit rivaling each other; they additionally add more to the relevance and popularity in general. This will emphatically affect the "right" page's ability to rank well.
The rel=canonical attribute
Website users can also use the rel=canonical attribute as it informs the search engines that the provided page needs to be considered as a copy of the specified URL. In addition to this, it also tells the SE that all other attributes like metrics, ranking status, etc., need to actually be credited to the specified URL.
Other methods that can fix content duplicacy
Make sure to link internally on a consistent basis if you are a website owner. Such as, if the webmaster decides that the canonical version of a domain is www.abc.com/, then all its internal links should go to http://www.abc.com, rather than http://abc.com/ma.. (Note the absence of www).
While you syndicate content, you need to make sure that the website you are syndicating the content at, adds a link back to the original blog page & not a variation on the URL.
Always make sure to add a rel=canonical link to your existing web pages that acts as a self-reference. To make sure that the scraper isn’t robbing the SEO credit of your content, it’s imperative to insert a self-referential rel=canonical link to all your existing website pages. This helps redirect to the URL it's already on and combats the scraper’s content-stealing issue.
Duplicate content isn’t healthy at all for your website but these substantive blocks aren’t deceptive at all if we talk about their origin. If you are a website owner who needs help with duplicates on their website and wishes to fix it, then follow the above-mentioned steps. You can also seek expert help or talk to our website specialist to make sure that duplicacy isn’t harming your website’s search engine ranking or domain authority. At Saffron Edge, our content marketing services help increase website traffic from your marketing channels.
Removing duplicate content and replacing it with engaging, high-quality, and unique content will help your website rank higher in search results and improve your Brand’s value. There is too much content on the internet, and the ones that add worth and are informative will serve the purpose. Readers, if they start following the blog page once, tend to connect to the same page often, and even refer or share on their social media. Thus, the content world doesn’t end there. One viral content and it can be far more prominent than other expensive advertising mediums.
At Saffron Edge, we offer robust content marketing services and have been a part of many of Brand’s journeys, not only in the USA but globally. We have patrons who reach out to us to avail of inbound and content audit services. We even have native speakers to service their demands and match their expectations. We spent time understanding the content to suit their brand voice and customer’s search approach and interest. This two-way method has helped from time to time to produce quality and engaging content.
You can talk to our website specialists who can run a check on your website and make sure that there is no duplication of content, and it isn’t harming your website’s search engine ranking or domain authority. We even make sure to use redirects and the canonical link element to inform Google if we want the content to be treated as the original within our website. With the pandemic of such stature. i.e., COVID-19 is around, the content has become all the more crucial, and people are spending more time indoors. Contact us now to deliver engaging, informative, and constructive content and online marketing services that suit your needs and are aligned with the best practices.
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33 Effective Ways to Increase Your Website’s SEO Traffic
Are you struggling to get more visitors to your website? Have you optimized your content but still don’t see the traffic growth you expected? Are you looking for proven strategies to increase organic search traffic? If so, this guide is for you! Did you know that 68% of all online experiences begin with a search engine? Moreover, organic search is responsible for 53% of all website traffic. Despite this, 91% of online content receives no traffic from Google. SEO is a powerful tool to help your website rank higher in search results, attract more visitors, and drive conversions. But with constantly evolving search engine algorithms, staying updated with the latest strategies is essential. What does high-value website traffic mean for B2B businesses? For a B2B business, high-value website traffic means attracting visitors who are decision-makers, influencers, or key stakeholders within their companies. These visitors are more likely to engage with your content, request demos, sign up for webinars, or start conversations with your sales team. Unlike generic traffic, high-value B2B visitors come from targeted industries, relevant job roles, and specific pain points your business can solve. They often arrive through SEO, LinkedIn ABM campaigns, referral partnerships, or intent-based ads. Focusing on high-value traffic ensures higher lead quality, shorter sales cycles, and better ROI, making it essential for B2B growth and revenue generation. Top 33 Ways to Enhance Website Traffic Organically Here are 33 actionable techniques to boost your website’s SEO traffic and improve visibility in search engines. 1. Conduct Thorough Keyword Research Understanding the search terms your potential visitors use is crucial. Utilize tools like Google's Keyword Planner or SEMrush to identify relevant keywords with substantial search volume and manageable competition. Incorporate these keywords naturally into your content to improve visibility. Targeting long-tail keywords can also help you rank for specific queries and attract highly relevant traffic. 2. Optimize On-Page Elements Ensure that each page on your website is optimized for search engines. This includes: Title Tags: Create concise, descriptive titles incorporating primary keywords. Meta Descriptions: Write compelling summaries that encourage click-throughs. Header Tags (H1, H2, H3): Structure content and highlight key points using hierarchical headings. URL Structure: Create clean, keyword-rich URLs that reflect the page's content. Keyword Placement: Ensure natural integration of keywords in content, headers, and alt text. 3. Enhance Mobile Responsiveness As more people use smartphones and tablets to browse the internet, search engines like Google prioritize websites that work well on mobile devices. Your website may rank lower in search results if it isn't mobile-friendly. Responsive design is a web development approach that ensures your site adjusts automatically to different screen sizes—a desktop, tablet, or smartphone. This improves user experience by making navigation smooth, text readable, and images properly scaled, regardless of the device. Google has implemented mobile-first indexing, primarily considering your site's mobile version when determining search rankings. You could miss out on valuable traffic if your site isn't mobile-optimized. Therefore, making your website responsive isn’t just about aesthetics—it directly impacts your SEO performance and visibility online. 4. Improve Site Speed Page load speed is important in SEO (Search Engine Optimization) and user experience. A slow website frustrates visitors, causing them to leave quickly (which increases your bounce rate) and negatively impacts your rankings on search engines like Google. To improve your website’s speed, you can: Optimize images – Compress large images without sacrificing quality to reduce loading time. Leverage browser caching – Store certain website elements in a visitor’s browser so they don’t have to be reloaded whenever they visit. Minimize code – Remove unnecessary spaces, characters, and unused code in HTML, CSS, and JavaScript to make your site more efficient. Google PageSpeed Insights is a free tool that analyzes your site’s performance and gives specific recommendations on what to fix. A faster website improves rankings and enhances the user experience, leading to higher engagement and better conversion rates. 5. Secure Your Website with HTTPS Website security is a crucial factor for both search engines and users. If a site is not secure, it becomes vulnerable to hacking, data breaches, and malware, compromising user information and damaging credibility. Google prioritizes secure websites by giving them a ranking boost, making HTTPS an essential part of SEO strategy. Transitioning from HTTP to HTTPS ensures that all data exchanged between users and the site is encrypted, protecting sensitive information like passwords and payment details. Having an SSL certificate enhances security and builds trust with visitors. They can see the padlock icon in the address bar, signaling a safe browsing experience. This trust leads to higher engagement, lower bounce rates, and increased conversions, making website security a key factor in online success. 6. Implement Internal Linking Internal linking is an essential SEO strategy that involves adding links from one page on your website to another within the same domain. This practice helps distribute link equity, which is the value or authority passed from one page to another, ultimately improving the ranking potential of different pages on your site. From a user experience perspective, internal links enhance navigation by guiding visitors to relevant or related content, keeping them engaged for longer periods. Users exploring multiple pages instead of leaving quickly increases page views and dwell time, which are positive signals to search engines. Search engines like Google rely on internal links to understand site structure and efficiently crawl and index content. A well-structured internal linking strategy helps search engines discover new pages and recognize which ones are most important, improving their chances of ranking higher in search results. 7. Acquire High-Quality Backlinks Backlinks, or inbound links, are crucial for SEO as they signal to search engines that your content is valuable and trustworthy. Earning links from reputable websites can boost your rankings and increase organic traffic. Build relationships – Connect with industry experts and authoritative sites. Create shareable content – Publish high-quality blogs, infographics, and research studies. Guest blogging – Write for reputable sites to gain quality backlinks. Not all backlinks are equal—links from high-authority, relevant websites have the most impact. The stronger your backlink profile, the better your chances of ranking higher. 8. Leverage Social Media Platforms Sharing your content on social media helps increase its visibility and attract more visitors to your website. Platforms like Facebook, Twitter, LinkedIn, and Instagram allow you to reach a broader audience and encourage engagement through likes, shares, and comments. Users interacting with your content drives direct traffic and expands your reach as more people discover and share it. Engaging with your audience by responding to comments, participating in discussions, and posting regularly can help build a loyal following. While social signals (likes, shares, and comments) don’t directly influence search engine rankings, they can indirectly boost SEO by increasing referral traffic, brand awareness, and the likelihood of earning backlinks from other websites. Strong social media marketing can amplify your content’s impact and support your digital marketing strategy. 9. Optimize for Voice Search With the growing use of voice-activated assistants like Siri, Alexa, and Google Assistant, voice search optimization has become essential for improving online visibility. Unlike traditional text-based searches, voice searches are more conversational and often phrased as full questions rather than short keywords. To capture this traffic, focus on natural language queries and use long-tail keywords reflecting people's speech. Since many voice searches are made on mobile devices and are location-based, optimizing for local SEO is crucial. This includes updating your Google My Business profile, using location-specific keywords, and ensuring your site provides clear and direct answers to common questions. Voice search optimization can help businesses appear in featured snippets and increase their chances of being the top result for spoken queries. 10. Utilize Schema Markup Schema markup helps search engines understand your content, leading to rich snippets in search results, which improve visibility and click-through rates. Enhances search results – Displays extra details like ratings, prices, and FAQs. Boosts click-through rates (CTR) – Makes listings more engaging and informative. Improves accessibility – Helps search engines categorize content effectively. By implementing structured data, you make your content more appealing, leading to higher engagement and better search performance. 11. Create Comprehensive, Long-Form Content Search engines prioritize comprehensive, in-depth content that fully answers user queries. Articles that exceed 1,500 words tend to rank higher because they provide detailed insights, cover multiple aspects of a topic, and offer value to readers. Longer content also increases dwell time, as visitors spend more time engaging with the information. To maximize impact, focus on well-researched, data-backed insights that establish credibility and authority in your industry. Including relevant statistics, case studies, and expert opinions makes your content more informative and trustworthy. Additionally, long-form content naturally attracts backlinks, as other websites prefer linking to high-quality, in-depth resources. 12. Regularly Update Existing Content Updating outdated content is a powerful SEO strategy that helps maintain its relevance, accuracy, and ranking potential. Information can become obsolete over time, and search engines prioritize fresh, up-to-date content that provides value to users. By refreshing older posts with new data, updated statistics, and current industry trends, you improve their usefulness and increase the chances of ranking higher. Regularly updating content signals to Google’s algorithm that your website is actively maintained can positively impact your search rankings. Focus on tracking top-performing articles and enhancing them with better insights, formatting, and recent developments to keep them engaging. This approach helps retain traffic and encourages more backlinks, social shares, and longer user engagement. 13. Optimize Images with Alt Text Adding descriptive alt text to images improves SEO and accessibility by helping search engines and screen readers understand image content. Boosts image search rankings – Allows images to be indexed effectively. Enhances accessibility – Helps visually impaired users with screen readers. Improves page speed – Optimized images load faster, enhancing user experience. Including relevant keywords in alt text increases visibility in Google Image Search and strengthens overall Search Engine Optimization performance. 14. Utilize Video Content Adding videos to your website is a powerful way to boost engagement, dwell time, and SEO performance. Visitors tend to spend more time on pages with videos, which signals to search engines that your content is valuable. Videos also provide a dynamic and interactive experience, making complex topics easier to understand. Optimize videos by using relevant keywords in titles, descriptions, and tags to maximize impact. Adding transcriptions and captions improves accessibility and helps search engines index video content more effectively. Eye-catching thumbnails encourage more clicks, increasing views and user retention. Since video marketing is highly shareable, it can attract more backlinks, social shares, and traffic, improving your site's search visibility and content diversity. 15. Focus on Local SEO Optimizing for local search helps businesses attract nearby customers and improve visibility in Google Maps and local search results. Claim Google My Business – Ensure accurate business details for better local rankings. Encourage customer reviews – Boost credibility and trust with positive feedback. Use local keywords – Include city names, “near me” phrases, and location-based terms. Strong local SEO increases foot traffic, calls, and conversions, making it essential for businesses targeting local audiences. 16. Optimize for Featured Snippets Featured snippets are short, direct answers at the top of Google search results, often called "Position Zero." Structuring your content to provide clear, concise responses to common questions increases the chances of your site being featured, boosting visibility and traffic. To optimize for featured snippets, format content so that search engines can easily extract and display it. Using bullet points, numbered lists, and well-structured paragraphs helps Google recognize and highlight your content. Providing straight-to-the-point answers while incorporating relevant keywords improves your chances of ranking in these highly sought-after positions. Since featured snippets appear above regular search results, earning a spot can significantly increase click-through rates (CTR) and establish your site as an authority in your industry. 17. Encourage User-Generated Content User-generated content (UGC), like reviews, testimonials, and forum discussions, enhances SEO and engagement by adding fresh, relevant material. Boosts search visibility – Natural language content includes valuable keywords. Encourages engagement – Forums, comments, and discussions build community. Improves credibility – Customer reviews on third-party sites increase trust. By leveraging UGC, businesses can attract organic traffic, foster authenticity, and enhance search rankings. 18. Optimize Meta Tags Meta titles and descriptions are essential for SEO and user engagement. They appear in search results and influence whether users click on your link. A well-crafted meta title should be unique, concise (50-60 characters), and keyword-rich, summarizing the page’s content. Similarly, a compelling meta description (around 150-160 characters) provides a brief page preview while incorporating relevant keywords to attract clicks. Optimizing these elements helps improve click-through rates (CTR) by making your listing more appealing in search results. Ensure your meta tags accurately reflect the content to align with user intent, avoid misleading descriptions, and encourage engagement. Well-optimized meta titles and descriptions contribute to better rankings and increased organic traffic. Keep A/B testing tags as well. 19. Utilize Analytics to Monitor Performance Regularly analyzing your website’s performance with tools like Google Analytics and Google Search Console helps you understand how users interact with your site and identify opportunities for improvement. By tracking user behavior, traffic sources, and content performance, you can determine which pages attract the most visitors, how long they stay, and where they drop off. This data allows you to refine your SEO and content strategies, ensuring you focus on what’s working and improve areas needing attention. Monitoring bounce rates, conversion rates, and keyword rankings help you make data-driven decisions to enhance user experience, engagement, and search visibility. Regular analysis ensures your website stays optimized and competitive. Attract, Engage & Convert the Right Prospects! SEO is just the start. Drive real business impact with targeted outreach, high-value content, and strategic partnerships. Get Started 20. Implement Accelerated Mobile Pages (AMP) Accelerated Mobile Pages (AMP) improve mobile loading speed, enhancing user experience and SEO. Boosts mobile traffic – Faster pages rank higher in mobile search results. Reduces bounce rates – Quick-loading pages keep users engaged. Enhances user experience – Streamlined design improves readability and interaction. Implementing AMP helps sites load faster, attract visitors, and improve search rankings. 21. Utilize Email Marketing Building an email list helps drive repeat traffic by delivering content, promotions, and updates directly to your audience. Boosts engagement – Direct access to subscribers increases interaction. Encourages return visits – Personalized emails re-engage past visitors. Enhances conversions – Targeted offers drive sales and leads. A strong email marketing strategy maintains audience interest, fosters loyalty, and keeps traffic flowing to your site. 22. Optimize for International SEO Expanding your reach to a global audience requires optimizing your website for different languages and regions. Hreflang tags help search engines determine the correct language version of a page to display based on a user’s location and preferred language. This prevents issues like duplicate content and ensures users see the most relevant version of your site. Creating region-specific content tailored to cultural preferences, local trends, and search behavior enhances engagement and improves rankings. Additionally, hosting your site on local servers or using country-specific domains (ccTLDs, like .uk or .fr) can boost visibility in regional search results, helping your site perform better in different markets. 23. Create Shareable Infographics Infographics simplify complex information, making them visually engaging and highly shareable. Boosts backlinks – Other sites reference and link to valuable infographics. Increases social shares – Eye-catching visuals encourage engagement. Drives traffic – Optimized infographics improve search visibility. Creating informative infographics enhances SEO, brand exposure, and audience engagement. 24. Optimize Your Site's Navigation A well-structured, intuitive website navigation improves user experience and SEO by making it easier for visitors to find information quickly. Clear menus, logical categories, and internal linking help guide users to important pages, reducing frustration and bounce rates. A well-organized site structure for search engines ensures that all pages are easily crawlable and indexable, improving your chances of ranking higher. Using breadcrumb navigation, a simple URL structure, and a well-planned sitemap further enhances usability. Ensuring key pages are easily accessible keeps visitors engaged and encourages them to explore more of your content. 25. Implement Breadcrumb Navigation Breadcrumb navigation is a user-friendly feature that displays a clickable path from the homepage to the current page, helping visitors understand their position within your site’s hierarchy. It improves navigation efficiency, allowing users to backtrack easily without relying on the main menu. From an SEO perspective, breadcrumbs create a structured internal linking system, making it easier for search engines to crawl, index, and understand your site’s hierarchy. They also enhance search result snippets, improving click-through rates (CTR) by giving users clear context about the page's location. Implementing breadcrumb schema markup further boosts SEO visibility and helps search engines display them properly in search results. 26. Utilize AI and Automation Tools AI-powered SEO tools like ChatGPT, SurferSEO, and Clearscope optimize content, suggest keywords, and analyze competitors. Enhances content strategy – AI refines structure, readability, and relevance. Automates research – Identifies high-performing keywords and trends. Improves efficiency – Speeds up SEO audits, tracking, and competitor analysis. Leveraging AI streamlines SEO efforts, boosts rankings, and saves time. 27. Implement a Content Repurposing Strategy Repurposing content allows you to extend its lifespan and reach a broader audience by adapting it into different formats. A well-performing blog post can be transformed into an infographic, video, podcast, or social media snippet catering to different content consumption preferences. This strategy engages new audiences and strengthens SEO by distributing content across multiple platforms, increasing backlinks and social shares. Diversified content formats improve discoverability, drive more traffic, and reinforce key messages, ensuring that valuable information reaches users most effectively. 28. Optimize for Zero-Click Searches Search engines now display direct answers through featured snippets and knowledge panels, reducing the need for users to click on a website. Optimizing for these zero-click searches can enhance visibility and brand authority. Provide clear, concise answers – Structure content with FAQ sections, bullet points, and numbered lists. Use schema markup – Helps search engines understand and highlight key information. Improve content formatting – Well-structured headings and summaries increase the chances of ranking in snippets. 29. Conduct a Comprehensive Content Audit Regular content audits help maintain a website’s SEO health by identifying and improving outdated or low-performing pages. Over time, content can become irrelevant or inaccurate, hurting rankings and user engagement. Update and refresh old blog posts – Add new data, insights, and trends to keep content relevant. Merge similar content – Consolidating overlapping topics improves clarity and prevents keyword cannibalization. Remove or redirect duplicate pages – Prevents content dilution and improves search engine indexing. 30. Invest in Social Media Advertising Paid social media campaigns allow businesses to target specific audiences on platforms like Facebook, Instagram, LinkedIn, and Twitter, driving qualified website traffic. These ads can be customized based on demographics, interests, and behaviors, ensuring they reach the right people. While social signals (likes, shares, and comments) don’t directly impact SEO rankings, social media advertising indirectly benefits SEO by: Increasing engagement – More interactions can lead to greater brand visibility. Boosting content shares – Wider reach improves referral traffic. Driving targeted visitors – Bring high-intent users to your site, improving dwell time and reducing bounce rates. 31. Optimize Content for Different Search Intents Users search with different intents, including informational, navigational, transactional, and commercial. Understanding these intents allows you to create content that directly addresses their needs. Informational searches seek knowledge, so publishing detailed guides, blog posts, and FAQs can be beneficial. Navigational intent involves users looking for a specific website or brand, making it essential to optimize brand pages and ensure easy site navigation. Transactional intent signals a readiness to purchase, so well-structured product pages, compelling CTAs, and special offers can help drive conversions. Commercial intent involves comparing products or services before purchasing, making product comparisons, reviews, and case studies valuable. Tailoring your content to match these intents can improve user experience, increase engagement, and enhance search rankings. 32. Conduct Frequent SEO Audits Regular SEO audits are essential for maintaining your website’s health and performance in search rankings. An audit helps identify technical issues, such as broken links, duplicate content, slow page speed, and crawl errors, which can negatively impact user experience and SEO. Using tools like Google Search Console, Screaming Frog, and Ahrefs, you can analyze key factors like indexing status, backlink profile, keyword performance, and on-page optimization. These insights allow you to fix errors, enhance site structure, and ensure search engines can efficiently crawl and rank your content. Regular SEO audits keep your site optimized, competitive, and aligned with evolving search algorithms. 33. Stay Updated with SEO Trends SEO is constantly evolving, with search engines like Google frequently updating their algorithms to improve user experience and search accuracy. Keeping up with algorithm changes, industry trends, and emerging ranking factors is crucial for maintaining and improving your search rankings. Regularly follow SEO blogs such as Moz, Search Engine Journal, and Google’s official updates to stay ahead. Engaging in webinars, online courses, and SEO communities can provide valuable insights into best practices. Testing and adapting new strategies, such as AI-driven SEO, voice search optimization, and evolving content formats, also helps ensure long-term visibility and growth in search results. Beyond SEO: Expanding Your B2B Growth Strategy While SEO is a powerful driver of organic traffic, B2B businesses need a multi-channel approach to attract high-value leads and accelerate growth. Beyond keyword rankings, businesses must focus on intent-driven marketing, strategic outreach, and engagement-based tactics to nurture and convert prospects effectively. Account-Based Marketing (ABM) – Hyper-personalized campaigns targeting key decision-makers in specific companies. LinkedIn Thought Leadership – Sharing expert insights, case studies, and industry trends to build credibility and attract the right audience. Intent-Based Paid Advertising – Leveraging AI-driven PPC, LinkedIn Ads, and programmatic display to reach buyers at the right journey stage. High-Value Content & Webinars – Educating potential clients through whitepapers, interactive demos, and industry-specific insights. Partnerships & Referrals – Building alliances with complementary businesses to expand reach and credibility. By going beyond SEO, B2B brands can create a holistic digital presence that nurtures leads, shortens sales cycles, and drives sustainable business growth. Conclusion Boosting your website's SEO traffic requires a multi-faceted approach, combining technical optimizations, content strategies, and engagement efforts. By implementing these 33 strategies, you can enhance your search visibility, attract more visitors, and ultimately achieve your business goals. If you're looking for expert guidance in SEO, Saffron Edge is a trusted digital marketing company that can help you optimize your strategy and maximize results. Start optimizing today and watch your website traffic grow! ...
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Using Social Media To Create Hot Leads From Your Content Marketing
There is more to inbound marketing than creating compelling content. Even the best writing and visuals are no good if it doesn’t attract readers and entice people to visit your site. If you don’t feel like you have the skills to create or market your own content, you can always decide to use outsourced inbound marketing. Be sure to hire a reputable agency, though, because, since you can’t see or monitor them, you want to make sure they are honest and not acting in ways that reflect badly on your company. In what ways can you market your brand? You can and should use all the traditional methods of getting people to respond to your content and check out your product: forum posting and commenting on blogs are great ways to link back to your site. But there is one way to get noticed that trumps even that. Social Media. Social sites are one super way to build leads and get your brand out there and noticed. It is a terrific way to post content that will lead readers back to your website. Here are 4 popular social media outlets and how you can use them to market your product: Pinterest Pinterest is a photo-sharing site and is one of the most popular ways that people share content on the internet today. Users create ‘boards’ which are basically collections of ‘pins’-or images-related to particular topics. When someone likes your content, they can re-pin it to share it. The best way to get people to visit your boards is to use eye-catching images with your content. You can re-pin other content you find to fill up your boards with interesting materials and entice others to visit. YouTube YouTube videos tend to rank high in Google search results and can be a great way to boost your popularity. You can create and upload a video of anything related to your product; how-to, instructions, demonstrations, before and after, etc. Videos keep the reader engaged and can really show off your product’s benefits. Add a link at the end of each video to encourage people to visit your website. After all, every visit is a potential sale. Encourage members to visit your YouTube channel by commenting on other videos and interacting with the community. Google+ Google Plus content is highly favored on search results. Posting SEO-friendly articles will improve your chances of getting views and clicks. Google Plus has a couple of really unique features that come in handy. One is it’s ‘circles’ which allow you to group followers together into specific categories based on their interests. This allows you to target the proper audiences for your content. Another great feature is the Hangouts. Hangouts are video and audio recording that you create and share with your followers. Hangouts are automatically uploaded to YouTube and shared on your Google Plus page to attract even more viewers. Facebook It may seem like an easy way to promote your brand, especially if you have a lot of followers. However, what you need are followers who are interested in what you have to offer. Blog posts, images and videos tend to do very well on facebook. You can encourage visits by placing a link to your facebook page on your other social sites, so interested parties can click on it and follow you. Two great tools Facebook offers is their Pages Insights-a graph that shows how well your content is performing and Audience Highlights-which gives you the demographics of your visitors. This way you can see if you are reaching your target audience and adapt your content accordingly. All in all, social media is a marketing tool you don’t want to skip. You can grow by connecting accounts, getting shares and building followers. Engage with all the social media sites at first. Once you’ve established where most of your traffic is coming from, you can start to concentrate on utilizing those media platforms more. ...
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Four Consumer Trends to Help Drive Your Brand Voice in 2022 and Beyond!
The dynamic nature of the business world does not only depend on the transactions, but the consumers who are driving it. It is important for brands to know their consumer base and feed the information and products according to them! In recent years, consumers have witnessed a huge change in the behaviour, preference, and buying pattern. This is backed by the outbreak of the COVID-19 pandemic, which has induced several changes in consumer’s lives. Here we are listing some of the major trends among consumers, which would provide your brand with key growth prospects: 1. Evolution of Customer Centricity Customer Centricity refers to an approach in which consumers' situation, perception and emotions are kept at the core while making a company's strategy. In the last few years, companies are widely adopting this concept and are using this approach for better customer experience and consumer satisfaction. Now, people are becoming smarter and they are aware of their importance in the business world. They are acting as the driver for the business. Thus, one of the highly popular concepts, on which organisations are significantly working is customer centricity. It is of utmost importance to know your target audience well, after all they are bringing you more business opportunities. Using past data and sales patterns, one can easily draw out trends, which prevails among the customers. For example, if a company wants to know at what time their products are majorly searched, then they can use that time for the launch of their new product or solution. There are many companies that are increasingly using solutions like customer data management tools, which help them to evaluate and frame strategies for better brand value. Imagine, knowing what would be the possible next step of the customers you are serving. This would let any company imagine their brand value and customer retention rate. Drawing a pattern out of the data extracted from various sources can help a company to make different strategies. So, it is important to make customers’ the core aspect of your business along with understanding and observing their patterns through historic data. Timings play a crucial role in determining whether a customer would opt for your services or move to your competitors. Hence, you should identify at what time, customers would probably need your assistance and then, show up at that time. Plan for the path, you want them to choose, at the time when they need it! It is that simple, right? 2. High presence of customers in the digital world The reason why the digital world is holding more prominence than the actual world, is its wide adoption among customers as well as companies. The COVID-19 pandemic compelled companies and consumers to shift to online platforms for any kind of interactions and transactions. In the current scenario, the high penetration of the internet and growing adoption of smart devices like laptops, smartphones, are compelling companies to have a decent footprint in the digital domain. Social media platforms like instagram are helping customers to carry out their shopping while scrolling for entertainment. Now, such platforms are not just limited to people’s personal accounts, but also have emerged as a medium for the companies to interact with their customers. For example, companies like Starbucks, Zomato, and Amazon have started sharing various posts on twitter and instagram in order to map their brand in customers’ minds. Since an average person spends a significant time on their phones, scrolling their social media handles, it is best for the companies to enter their domain and connect with them. Influencers on these platforms have a high capability to influence the audience, who generally look for the review before choosing a product. Thus, opting for such marketing tools can help product companies to improve their brand voice. Nobody can deny the fact that social media has the power to influence people. Any information can be spread like fire on social media. So, why can’t you make barbeque out of it? Customers are becoming advanced, they understand the deal and crack it! All you need to do is to present the deal before anyone else does. Apps are making customers’ lives easy and hence, they are opting for it, recently various apps gained popularity because of this. The main points to remember while launching any app for your company are: It should have easy user interface It should have the ’guiding’ factor It should be quick and attractive Considering these pointers can attract more customers towards it and hence, help you in gaining a brand value. So, chase for what you want to be chased for! 3. Growing awareness among customers about their health and environment Consumers across the globe are significantly changing their lifestyle, food habits and even ethics. There is a surge in the population who are opting for sustainability at the core of their living. It is due to the rising awareness among people about the importance of conserving resources and protecting the environment through every small step. Understanding how consumers are thinking and how changes in the environment and social culture are affecting their lives, is crucial. Many companies are highlighting sustainability in their products and processes in order to gain more buzz among consumers. Imagine a food company becoming completely vegan in order to stop cruelty on animals. In this case, people would definitely opt for it. The pandemic has significantly motivated consumers to opt for a clean diet and to be sensitive towards other beings. In a case study, Grubhub, an online food company, published a report in 2021, in which they mentioned that people are significantly opting for their plant-based dishes. Additionally, in comparison to 2020, vegan orders have surged by 17% and vegetarian orders surged by 55%. Similarly, many fashion brands are introducing sustainable clothing and accessories. This shows that consumers are significantly driving up the concept of sustainability due to the high awareness, which is further creating opportunities for the companies to gain momentum in the digital space. Knowing the level of awareness and information consumers have is important for the companies. Along with that, it is important for companies to respect the emotions of the consumers and also fulfil their environmental responsibility. ? 4. Interactive, Relatability and humour Today, the millennials and Gen Z are the most commonly targeted consumer base for the companies. They are the early adopters of various new products, technologies, solutions and services. This is why it is crucial to target and establish an interactive communication with them. Since these generations are not passive acceptors, it requires a lot to maintain a relationship with them. Adding relatability to the content you post on your business accounts can hold on to them. Millennials need companies to have interactive communication with the companies through various modes, especially social media. For that, companies should be very active on different platforms and always welcome the feedback they get from the audience. Also, it is highly important to understand the slangs and language they use and reflect that in your work. Anything cool and funny would always be in trend among the population. Thus, it is important to maintain the relativity and humour part while communicating to the millennials and Gen Z. Meme culture is at its peak, many organisations, no matter in which industry they deal in, are making memes as a fun way to communicate with their customers and engage them to elevate your brand voice. Word of mouth plays a crucial role in influencing and establishing a brand value among consumers. For example, a person wants to buy a television set, then, generally, they ask their known ones and then scroll online for review. In this case, companies need to build brand image among consumers, which builds trust on them and then, further help in expanding the customer base for the company. Building a healthy relationship with the younger generation with rising disposable income can be a boon for the companies. Be humorous, use their language and know their deals! This is all you need to make hustle among them! To Sum up… The relationship between consumers and businesses is not just limited to the trade of goods services with money. It has transformed to the exchange of ideas, emotions and values. Earlier, consumers were passive receivers of the content floated by the companies, which were limited to a few of the mediums only. But, now, it is a broad spectrum, which companies can utilise to boost their presence and strengthen their brand voice. So, after reading some major trends among consumers, now, you can have the idea of boosting your company’s brand value! Just focus on the concepts like Evaluate, Study, Create, Relate and Shoot your business sales! This mantra will give you a clear vision of your target audience and hence, help in creating your brand voice. ...
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