Top B2B SEO Tools for SaaS Business in 2024


Dec 6, 2023


14 min read

Many SaaS businesses now understand the effectiveness of SEO tools in their marketing strategies. The increasing need for SEO tools is undeniably an important part of any strong SEO strategy. SaaS businesses are eager to enhance visibility and drive growth and are actively looking for a way to leverage these tools. In this study, we will discuss the importance and the best B2B SEO SAAS software for your SaaS business in 2024.

Why are B2B SEO tools important? They help SaaS companies increase organic traffic, improve search engine rankings, conduct keyword research, analyze search volume, optimize content marketing, and understand their target audience’s search intent. How can one identify the best for their SaaS business? By evaluating features like keyword research, link building, technical SEO audits, Google Search Console integration, and content optimization capabilities.

We will answer these questions, providing insights into the decision-making process. From the functionalities of best tools like SEMRush, Google Analytics, SerpStat, BuzzSumo, Screaming Frog, SpyFu, Moz Pro, Mangools, and AHREFs, we will discuss their advantages and drawbacks for SaaS companies looking to improve their search engine optimization efforts.

Learn from the experience of Saffron Edge, an SEO agency that focuses exclusively on B2B SaaS website businesses. We specialize in providing the perfect SEO solution for SaaS companies that struggle to gain visibility and rank higher in search engine results. With our expertise in technical and semantic SEO, we optimize your website’s structure, functionality, and content relevance to ensure maximum performance in search engine results pages (SERPs).

Why do SaaS Businesses Need SEO Tools?

The role of SEO tools has evolved in B2B SaaS marketing strategy. As we move toward 2024, considering B2B SEO tools in the marketing strategy of SaaS businesses is a choice and a strategic necessity. These tools provide the necessary insights and functionalities, from keyword research to performance analytics. Here are key reasons why SaaS businesses targeting B2B markets need SEO tools:

1. Enhanced Visibility and Reach:

The SaaS market runs globally, making businesses competitive on a global scale. SaaS marketing budget must optimize their online presence to stand out from the crowd and reach a broader audience. SEO tools help identify keywords and customize content to ensure visibility in search engine results, allowing businesses to be seen by potential clients.

2. Targeted Audience Engagement:

SEO tools enable businesses to identify and target the right audience through keyword research and content optimization. Understanding what is saas marketing helps guaranteeing that the content is aligned to the specific needs and preferences of the intended audience, resulting in more meaningful engagement.

3. Brand Authority and Trust:

An effective SEO strategy boosts visibility and contributes to building brand authority. When a SaaS company consistently appears in relevant search results, it establishes trust with users and industry stakeholders. SEO tools assist in monitoring and enhancing online reputation, reinforcing the brand’s credibility.

4. Data-Driven Decision Making:

SEO tools anlayze website performance, user behavior, and the effectiveness of marketing strategies to provide valuable data and insights. By leveraging this data, SaaS businesses can make decisions to optimize their online presence, refine content strategies, and stay ahead of industry trends.

5. Adaptation to Algorithm Changes:

Search engine algorithms are constantly evolving. SEO tools help SaaS businesses stay agile by monitoring algorithm updates and suggesting adjustments to maintain or improve search rankings. This adaptability is crucial for sustaining long-term SEO success.

6. Optimized Conversion Funnel:

SEO is not just about driving traffic; it’s also about creating a seamless user experience. SEO tools aid in identifying areas for improvement in website structure, loading times, and mobile responsiveness, contributing to a well-optimized conversion funnel.

7. Cost-Effective Marketing:

While paid advertising has its merits, organic traffic from search engines is a cost-effective and gives credible source of leads. SEO tools empower SaaS businesses to focus on optimizing their online presence organically, reducing dependency on paid channels.

How do you choose the best SEO tool for your SaaS business?

Choosing the best B2B SEO tools for your SaaS business drives organic traffic, improves search engine rankings, and increases your online presence. Here are some key factors to consider when selecting the best SEO tools for your SaaS business in 2024:

  • Keyword Research Capabilities: Look for tools that offer robust keyword research features. Effective keyword targeting is essential for B2B SEO success. The tool should provide insights into relevant industry keywords, search volumes, and competition.
  • On-Page SEO Analysis: Figure out which tool helps optimize your on-page elements. This includes content analysis, title tag optimization, meta description suggestions, and recommendations for header tags. A tool that assists in customizing SEO-friendly content is invaluable
  • Backlink Analysis: Backlinks play an important role in search engine algorithms. A good B2B SEO tool should provide insights into your backlink profile, help you identify high-quality backlinking strategies, and monitor your competitors’ backlink strategies.
  • Competitor Analysis: Look for tools that provide competitor analysis, highlighting their keywords, backlinks, and overall SEO strategies. This information can guide your own strategy and help you identify areas for improvement.
  • Technical SEO Audits: Ensure the tool can conduct thorough technical SEO audits. This includes checking for issues such as crawl errors, site speed, mobile-friendliness, and other technical aspects that impact your website’s search engine performance.
  • User-Friendly Interface: Opt for a tool with an intuitive and user-friendly interface. The easier it is to navigate and use the tool, the more efficiently you can implement SEO strategies. Look for tools that offer clear dashboards and actionable insights.
  • Integration with Other Tools: Check whether the SEO tool is compatible with other tools you use, such as analytics platforms or content management systems.
  • Scalability: Choose a tool that can scale with your business. As your SaaS business grows, your SEO needs will evolve. Ensure the selected tool can accommodate the increasing demands of a growing enterprise.
  • Reporting and Analytics: Reporting is crucial for tracking the success of your SEO efforts. Look for tools that offer detailed analytics and customizable reports. This helps you to measure key performance indicators and demonstrate the impact of your SEO strategies to stakeholders.
  • Cost and ROI: Evaluate the pricing structure of the B2B seo best practices consider the return on investment (ROI). While cost is a factor, prioritize tools that offer the features and capabilities essential for your business goals.

The Best SEO Tools for Saas SEO Platform

B2B SEO gets you a higher rank on search engines. It’s about ensuring the right people can find you, like business leaders and decision-makers who need your services.

For SaaS marketing in a startup, various tools are available in the market. We are sharing some of our best picks to make your work easier, get your brand noticed, and turn more potential customers into actual ones following the SaaS Marketing customer journey.

1. SEMRush


Semrush stands out as an all-round B2B SEO tool, covering all features of an SEO strategy. This tool is ideal for Competitor Analysis, Technical SEO, Keyword Research, Generating Content Ideas, Content Writing and Off-page SEO

Semrush is not limited to standard features but assists in searching relevant keywords and semantically linked searches. This becomes particularly useful when creating content to establish topical authority. The tool provides topic ideas for targeting keywords and offers content templates to guide article creation.

Post-content publication, Semrush remains a valuable asset, aiding in identifying potential sources for backlinks to enhance the visibility of your web pages. With only Semrush, you can plan and execute your entire SEO strategy.


  • Competitive positioning map for thorough comparative analysis.
  • Estimate the necessary backlink quantity for achieving higher rankings.
  • Detailed backlink analysis, including the identification of toxic links.
  • Identify potential backlink opportunities.
  • Access guidelines from SEMrush for Google SERP features.


  • Limited availability of search engine data.
  • Reports offer restricted customization options.
  • All plans provide access to a single user account.
  • The user interface may look complicated for those new to the platform.
  • Relatively high costs compared to alternative SEO platforms.

2. Google Analytics


Google Analytics is an industry-standard SEO tool that delivers accurate data that measures user engagement and addresses search queries. Particularly valuable for examining trends in organic traffic, Google Analytics focuses on understanding user behavior post-click on your website.

This tool is most reliable as it is created by the same search engine on which you are trying to rank. Google Analytics tracks and reports website traffic, offering complete performance insights to understand the workings of a B2B SEO strategy. It thoroughly analyses your website, presenting valuable search optimization insights, including real-time audience tracking, traffic statistics, reports of on-site visitor behavior, and conversion rates.

This knowledge empowers you to collaborate with traffic sources, enhancing user engagement and boosting conversion rates.


  • Precise insights into website performance.
  • Offers loads of features, even in the free plan.
  • Sources data directly from Google searches.
  • Provides insightful analysis of audience and acquisition metrics.


  • Backlink analysis capabilities are restricted.
  • Keywords insights are limited.
  • Competitor analysis can be challenging.
  • Not enough customization options.
  • Tools for technical SEO are only numbered.

3. Serpstat


Serpstat is an all-in-one SEO platform that specializes in competitor analysis. It allows users to identify competitors’ top-performing keywords, analyze backlink profiles, and discover content gaps.

The feature of Serpstat that makes it unique is its competitor keyword analysis tool, allowing users to input a competitor’s website and learn the keywords they rank for in search engines.

Serpstat also provides a thorough backlink analysis tool, site audits, keyword research capabilities, and rank-tracking options.


  • Analysis of competitors’ top-performing keywords.
  • Backlink Analysis into competitors’ profiles.
  • Identify content gaps through competitor analysis.
  • Site audits, keyword research, and rank tracking for a holistic SEO approach.
  • User-friendly interface and easy navigation.


  • User interface may need to be simpler.
  • Pricing factor for budget-conscious users.
  • Keyword Volume Accuracy is low.
  • Local SEO Data is limited.

4. BuzzSumo


BuzzSumo is a leading SEO platform primarily recognized for specializing in B2B keyword research and content marketing. While its SEO features may not be as effective as other platforms, it compensates with powerful functionalities in SEM, SMM, digital PR, influencer marketing, and much more.

BuzzSumo is ideal for Research Content Ideas, Content Writing, and Off-page SEO. This platform provides insights into relevant keywords and generates relevant topic ideas for those keywords. After content creation, It allows you to analyze its impact and provides strategies for effective promotion on social media, forums, and websites.


  • Identify content trends and generate ideas.
  • Assists in keyword targeting and content creation.
  • Monitor competitors’ content strategies for strategic insights.
  • Support diverse digital marketing campaigns.
  • Identify backlink opportunities through the platform’s digital PR features.


  • Backlink analysis features are numbered.
  • The platform’s database for keyword research is limited.
  • Lack of customization in the user interface and reports.
  • Features for technical SEO and on-page optimization are limited.

5. Screaming Frog


Screaming Frog is the go-to tool for B2B SEO for technical audits and on-page optimization. It’s like a detective for your website, determining broken links, figuring out redirects, and assessing URLs. Plus, it turns your website’s structure into visuals, making it easy to spot issues and see where you can improve things.

Whether you’re doing a first-time check or routine inspections for on-page tweaks, this is a must. And if you go for the paid version, you can even schedule these check-ups to keep an eye on your website’s technical health regularly.


  • Allows you to conduct a complete technical audit.
  • Visualizing the architecture aids in spotting problematic areas.
  • Individual analysis is for each URL.
  • Recognizes and highlights redirect chains.
  • Offers practical insights for improving SEO strategies.


  • Beginners may find the user interface complex.
  • Understanding the reports can take time and effort.
  • Limited Customization options.

6. SpyFu


SpyFu acts like a secret agent of SEO tools, especially when checking out what your competitors are up to. It goes deeper than other tools, giving you insights into their backlinks, how much traffic they’re receiving, where they rank in search results, and more. You even get a historical view of how well they’ve been doing in SEO and advertising.

This platform is not just about spying on the other. It’s super handy for your own website, too. It finds any technical issues and tells you what you can do to improve your game.


  • Audience analysis, keyword research, and competitor analysis.
  • Access a historical snapshot of your website’s performance.
  • Receive insights on how to improve your SEO strategy.
  • Identify content gaps and discover ranking opportunities for keywords.


  • Limited collection of keywords and backlinks.
  • Features for a technical SEO audit are restricted.
  • Manual searching is extensive and necessary.
  • Reports are not customizable.
  • Geolocation-specific rankings are not shown on the platform.

7. Moz Pro


Moz Pro is a complete SEO toolset, that provides features like site audits, rank tracking, backlink analysis, and keyword research. This platform simplifies SEO complexities; it leverages intuitive dashboards, customizable reports, and proprietary metrics.


  • Moz Pro consolidates essential SEO tools, streamlining site management and analysis.
  • User-friendly dashboards provide easy navigation and accessibility.
  • Moz Pro’s Page Authority predicts a page’s ranking on a scale of 1-100, offering valuable performance insights.
  • Spam Score helps identify content that requires optimization for relevance and originality.


  • Complex features and functionalities are offered.
  • Moz Pro’s pricing structure may be high for smaller businesses or individual users.
  • Keyword Volume Accuracy may be low.

8. Mangools


Mangools is a suite of five strong SEO marketing tools designed to make your SEO strategy successful. These tools cover essential aspects such as keyword research, SEO metrics and insights, backlink analysis, rank tracking, and SERP analysis.


  • Keywords Finder: Efficiently discover long-tail keywords with low SEO difficulty, aiding in strategic content targeting.
  • SERP Checker: Access local SERPs for over 50,000 locations, providing valuable insights into search engine rankings.
  • SERP Watcher: Set up and track daily rankings within 30 seconds, streamlining the monitoring process.
  • Link Miner: Identify powerful backlinks that can be easily replicated, enhancing your website’s authority.
  • Site Profiler: Evaluate the SEO authority of any domain or URL, gaining comprehensive insights into competitors or potential collaborations.
  • Comprehensive SEO Strategy: Mangools provides a holistic approach to SEO, covering on-page and off-page optimization, keyword trends, and competitor rankings.
  • Keyword Finder: The tool generates a comprehensive list of fresh keyword suggestions supported by past keyword statistics to identify trending keywords.
  • User-Friendly Interface: Mangools is designed for ease of use, enabling users to navigate and leverage its tools efficiently.


  • Backlink analysis may not be accurate.
  • Functionalities may seem difficult.



Ahrefs stands out as a top-rated SEO tool catering to B2B companies of all sizes. It covers technical SEO, keyword research, competitor analysis, and backlink research.

Ahrefs proves invaluable for enhancing your SEO strategy. It provides insights into the traffic potential of different keywords, grouping them into topic clusters to facilitate targeting multiple keywords on web pages. The tool also offers suggestions for internal linking and identifies backlink opportunities for content optimization.

From the planning stage to performance analysis, Ahrefs is a versatile tool for your B2B SEO campaign.


  • Keyword difficulty score can help and guide your SEO strategy.
  • You get an estimation of the required backlinks for achieving a specific keyword ranking.
  • Ahrefs proves valuable in identifying backlink opportunities and conducting competitor analysis.
  • The platform generates comprehensive keyword data from 10 different search engines.
  • Ahrefs enables the comparison of your URL with 10 similar competitor
  • Ahrefs offers free tools.
  • The domain authority score provided by Ahrefs is an indicative metric for assessing SEO performance.


  • Ahrefs doesn’t identify potentially harmful or toxic backlink opportunities.
  • Beginners may need help with the technical SEO features.
  • The reporting capabilities of Ahrefs are limited.
  • The technical SEO audit features within Ahrefs are limited.
  • Ahrefs is more expensive.

Why Should You Rely on Us?

Different SEO tools have different functions and quality, and the key lies in choosing those that align with your SaaS company’s strategies, technical proficiency, and marketing objectives. For example, Moz’s deep insights serve as an excellent guide for beginners, while SEMrush is a powerful SEO tool and strategic asset for those aiming to stand out from the competitors in search engine results.
Not only this, but you can even combine the strengths of these top SEO tools. Combining Screaming Frog’s technical SEO audits with BuzzSumo’s content marketing insights can be a potent B2B SEO strategy. Certainly, Saffron Edge, a B2B SEO agency that focuses exclusively on SaaS companies, not only recognizes the true strength of these tools but has also shown expertise in using them effectively for search engine optimization.

The team at Saffron Edge is well-versed in SEMrush, BuzzSumo, Google Analytics, Screaming Frog, and Ahrefs. Our SEO experts have expertise with these valuable SEO tools and a lot of experience using them successfully for B2B SEO campaigns. We’re not just offering tools; we’re offering a partnership to increase your SaaS company’s organic traffic, search visibility, and qualified leads through a data-driven SEO strategy tailored to your unique challenges and business model.