The Digital Iceberg Model
Oct 29, 2020
Oct 29, 2020
10 min read
10 min read
Table of contents
- The digital iceberg model
- Digital Loyalty
- Marketing tactics used by Saffron Edge for improving digital loyalty
- Understanding the customers
- Marketing the core value
- Craft a bold statement
- Why digital loyalty?
- Customer acquisition is costly
- It’s easy to sell products to existing customers
- Digital Popularity
- Marketing trends used by Saffron edge for streamlining digital popularity
- Social media
- Newsletter
- Run contests
- Digital confidence
- Seamless user experience
- Spreading positivity
- Ensuring protection and trust
Each and every business out there needs to have a strong digital presence. We are currently living in an era where the internet and technological evolutions are ruling the world. Instead of bringing customers to where you are, the current era demands the firm to reach out to the masses. And with 4.57 billion people using the internet, you just can’t ignore the digital platform which has become a world in itself.
But if we make a paradigm shift from the offline world to the online platform, we realize the competition is neck-wrenching. With 1.7 billion websites on the internet, making your presence stand out of the crowd and appear on the top of the search results while providing an enhanced online experience can prove to be tough for you. This is why, instead of bearing the burden of making your firm shine on the digital platform, especially if you already have too much on your plate, partnering with Saffron Edge for making the most of the current digital marketing trends and optimizing your presence will be the best approach.
Our company thrives on the latest tools and technologies along with the best digital professionals for strengthening the presence of our clients on the digital platform. Along with making sure that we are complying with what’s trending in the digital world and offering tailor-made solutions to every client, we also let our experts spend time coming up with new ways of improving the already established digital presence. And one such model that we have come up with for making the digital life of our clients easier is the digital iceberg model.
The digital iceberg model
Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. In order to improve your digital presence, we function on three crucial parts that most digital marketers overlook-
- Digital loyalty
- Digital Popularity
- Digital confidence
So, let’s take a look at these three important aspects of digital transformation to help you better understand the type of approach we use.
Digital Loyalty
It doesn’t matter how many new customers you drive in or how well you are working on converting prospects into customers, if you don’t have a sustainable digital marketing strategy that helps you in increasing the base of loyal customers, you will never be able to get palpable results from your efforts. Because of the increasing need for loyal customers, most of the firms have started using loyalty marketing programs that focus on making customers succumb to repeat purchases with you. We at Saffron Edge, use the digital loyalty approach in a precise manner so that customers will not only return back to your firm but they will also become your brand advocates. Source-Unsplash
Marketing tactics used by Saffron Edge for improving digital loyalty
Understanding the customers
Instead of just throwing trending loyalty marketing techniques at our clients, we try to understand their customers first. From going through the pain points of the customers to understanding their challenges, we analyze the customer base of our clients in a detailed manner.
Marketing the core value
We also work on building an appropriate identity of the brand of our clients that aligns with the customer’s needs in the best possible way. In addition to this, we align the core values of our clients with larger causes to make the marketing efforts look more appealing.
Craft a bold statement
At Saffron Edge, we know the potential a brand holds in order to build an authentic image and we focus on cultivating this image. By keeping tabs on the customer value of our clients, we are always ready to craft bold statements and improve customer loyalty.
Why digital loyalty?
Customer acquisition is costly
You will be surprised to know that the cost of customer acquisition is five times that of retaining a customer. You need to make the customer familiar with your brand, you need to let them know what your company actually does and push your wide array of products and services to them. Well, you can get rid of all the expense involved in acquiring a new customer, if you try to convince an existing customer as the customer will already be aware of each and every aspect of your company.
It’s easy to sell products to existing customers
Pushing a product to an existing customer is not only cheaper but it is easier as well. All your existing customers must have complete knowledge about your brand and its products and this is why when you push your products or services to an existing customer, it will require less effort and time. The probability of firms selling to an existing customer is 60 to 70% while the probability in the case of new customers is only 5 to 20%.
Digital Popularity
Making a brand successful on the online platform comes down to brand building. There might be many aspects of building a brand but at Saffron Edge, we make sure to use only tried and tested methods for increasing the digital popularity of our clients.
Source-Unsplash
Marketing trends used by Saffron edge for streamlining digital popularity
Social media
At Saffron Edge, we make sure that all our clients are regularly interacting with all their customers so that digital loyalty can be improved. In order to do so, we make sure that content is being published from our client’s social media accounts on a regular basis because this is one of the best ways to keep loyal customers engaged. We take advantage of some of the most popular social media platforms like Facebook, Twitter, Instagram, and much more so that we can reach all the loyal customers of our clients present on different social media platforms.
Newsletter
By taking advantage of social media and data analysis approach, we build an impeccable email list for all our clients so that they can send regular newsletters to all their loyal customers and this is one of the most genuine ways to make your loyal customers feel engaged. We use various techniques to make loyal customers of your firm feel valued through newsletters. For example, we ask our clients to come up with discounts, offers, and coupons, especially for loyal customers and we send these offers through newsletters.
Run contests
Running contents on the digital platform might sound like a very common approach but at Saffron Edge, we know the value of running contests when the main goal is growing the popularity of the brand. We use tried and tested methods for running online contests for our clients that can attract hundreds or even thousands of eyeballs on the website of our clients.
Digital confidence
If you have a strong brand then it will not only convey competitiveness but it will also convey confidence and we call it digital confidence. You must have noticed that the purchasing pattern of the customer keeps on evolving and with the prices of products crumbling down, the strain on every business owner has increased by many folds. By providing great value to your customers and by keeping the prices low, your chances of success will surely increase. But in addition to this, we also work on building a brand for all our clients. This is why at Saffron Edge, we convey digital confidence by building a strong brand for all our clients by using the following approaches-
Seamless user experience
Positive marketing is all about making the customers feel better and you will never be able to do so with an irritating and time taking website UI. This is why we always focus on building a website for our clients that gives them a seamless user experience. We make our websites compatible with all the platforms and devices while equipping the website with all the tools like a search bar, social media links, and much more.
Spreading positivity
The power of happiness can’t be overlooked while focusing on brand value. We use a wide array of marketing techniques to make the customers of our clients feel inspired or make them happy. This makes the brand of our client inspirational to the customers and in turn, makes the customers buy products or services from that particular brand so that they can share the same feeling.
Ensuring protection and trust
We know that everyone is concerned about the safety of their data on the online platform and we use this concern as an opportunity for building brands. We consider each and every aspect of digital security while offering digital services to our clients and thus our clients are able to build a trustworthy relationship with their customers. We use a detailed approach while offering digital services to our clients and this is why we have been successful with our approach. Our digital iceberg model unravels all the things that go into the digital transformation of any business. By working on digital loyalty, digital popularity, and digital confidence, we are able to make our customers become the star of the digital platform in the most economical way possible.
The Best Marketing Tips and Tricks You Need to Become an SEO Expert
To become an SEO campaign expert is to understand the essence of SEO truly. What is SEO, and what is its importance? What does your audience want? How do search engines work, and how do you run an SEO campaign? Furthermore, Tracking the KPIs throughout the growth cycle is crucial for understanding your business's position in the market. As you implement search engine optimization strategies for your website, your organic traffic will increase, leading to growth in revenue, positive reviews, customer base, and authority within your industry. This blog post will discuss the best marketing tips and tricks to help you become an SEO campaign expert. What is SEO? Search Engine Optimization optimizes any website to get more visitors and a better ranking on search engine results pages (SERPs). The main objective of any SEO campaign expert is to enhance your website's visibility among your target audience naturally. Different search engines boast unique algorithms, regularly updated to favor websites featuring original, authentic, and valuable content. The aim is to increase visibility, drawing the attention of potential customers. Top search engines like Google run bots to crawl websites, gathering information to determine their rankings meticulously. Consequently, when users search for products or services related to your offerings, your website's position is influenced by its search engine ranking. These algorithms consider factors such as: Site structure Content quality Mobile responsiveness Strategic keyword usage Implementing and adjusting these elements on your website can secure top rankings in search engine results. Understanding the Importance of SEO SEO is the foundation pillar of your brand’s online visibility. Organic search is not just an important part of the buyer’s funnel but also works as a critical factor for your brand’s growth. Google has a significant part of the search engine market compared to other search engines like Yahoo, Baidu, DuckDuckGo, and Bing. According to recent research, Google owns a market share of 86.02% in 2020. Another research revealed that 60% of traffic from Google searches is directed to the first top three search results on the first SERP. An SEO campaign enhances a brand's credibility and fosters trust among prospective customers, achieved through establishing the website's authority. Various factors contribute to building a website's authority, encompassing positive user behavior, a well-structured user interface and experience, high-quality backlinks, on-page optimization, compelling content, and other relevant elements. Achieving these metrics requires constructive effort and persistent dedication rather than expecting overnight success. Additionally, implementing local search enables your business to optimize your digital presence in a specific geographic location. This makes it easier for potential customers in that area to find you, ultimately increasing your website traffic, engagement, and conversion rates. This exact geographic location can be narrowed down to a particular town, city, state, country, or continent. Without it, you will not appear when your audience searches for you, and you could lose a lot of business. How to Become an SEO Expert? Develop Content Habits: Delivering high-quality and engaging content is the heartbeat of SEO campaign success. Make it a habit to regularly update your website with fresh content that resonates with users and search engines. Try some user-friendly tools to identify and fix issues and consider learning from SEO courses or seeking advice from SEO professionals to refine your skills. Practice Regularly: Becoming an SEO expert is not an overnight success story but about consistent practice. Keep your websites updated with the latest SEO practices to improve their rankings. Tools like Google Analytics can help you measure your site's performance and track essential metrics. Track Analytics: Measuring analytics is essential to achieve the desired outcomes. Set measurable SEO goals, compare different traffic sources, identify high-performing content, and understand how search engines view your website. Analytics provides invaluable insights for improving your website's performance. Stay Informed and Updated: Changes in search engines are inevitable, and staying ahead means keeping tabs on algorithm changes. Regularly check for updates from various search engines, seek insights from reliable sources, and consider collaborating with experienced SEO experts to keep your strategies sharp and relevant. Personalize Your SEO Approach: It is essential to understand that every brand is unique, and your SEO strategy should reflect that. Take the time to understand your brand, audience, and offerings. Create a personalized SEO strategy tailored to your business to ensure you stand out from the competition. How to Run a Great SEO Campaign? An SEO campaign is a well-structured plan for optimizing a business page or website ranking over Google. A perfect SEO campaign includes keyword research, SEO analysis, web audit, on-page optimization, link-building, and more. Whether big or small, any brand or business can utilize an SEO campaign to grow efficiently. With that being said, let’s discuss some pointers to run a successful SEO campaign: 1. Focus on long-tail keywords The internet is like a collection of interconnected websites. Rather than targeting the whole digital marketing landscape, a more strategic approach involves establishing a solid foothold in a targeted niche. This entails directing attention towards pertinent long-tail keywords, typically phrases comprising three words or more and characterized by lower competition. This method results in pre-qualifying website traffic. Visitors who arrive at your site through these keywords are more likely to engage in desired actions, such as making purchases or becoming leads. Long-tail keywords are distinguished by their specificity and give a heightened potential for conversion, amplifying the likelihood that your website visitors will convert into valuable customers. 2. Optimize your keyword placement strategy Crafting an effective SEO strategy extends beyond selecting relevant keywords, it encompasses their strategic placement throughout your content. The misconception that randomly putting keywords will yield positive rankings is flawed. Search engine algorithms, including Google's, examine the placement of keywords as a critical factor in their evaluation process. To optimize your keyword placement strategy, focus on key areas, including: The page title URLs Meta descriptions Headings and sub-headings By strategically positioning keywords in these elements, you facilitate clear comprehension of search engine algorithms during crawling. Simultaneously, this deliberate placement enhances visibility and relevance for human users navigating your site. However, precision is highly required. Placing keywords in logical and contextually appropriate locations is vital to prevent keyword stuffing. Maintaining an optimal keyword density, typically 0.5% to 2.5% in any blog post, ensures a perfect blend of search engine optimization and high-quality content. A meticulous approach to keyword placement aligns with algorithmic preferences and improves user experience, marking a strategic synergy between technical SEO considerations and content quality. 3. Selecting the right keywords Once you have identified the characteristics of good keywords, the next step is narrowing down the right keywords for your business. There are two primary methods for this: Organic Search of Primary Keywords: Conducting an organic search involves exploring primary keywords related to your business. This method allows you to observe discussions within the community associated with these keywords, providing insights into the type of language and topics that resonate. This approach is highly effective but can be time-consuming and demanding. Using a Keyword Generator like a Keyword Tool: On the other hand, you can employ a keyword generator such as Keyword Tool. This tool provides data on the traffic and engagement levels associated with each search term, significantly streamlining the process. Note a keyword generator might not give the same depth of understanding about your industry and community as organic research. Both methods have their merits, with organic research offering a deep understanding of community discussions and keyword generators providing efficiency in analyzing traffic and engagement metrics. Striking a balance between these approaches can contribute to a comprehensive and effective keyword selection process for your business. 4. Maintain the balance between high search volume and low competition While high-search-volume keywords are attractive, they often come with stiff competition from established brands. Conversely, long-tail keywords offer lower competition but may not deliver the desired search volumes. In between this are those with relatively high search volumes and low competition. Utilizing these opportunities is pivotal for a successful SEO campaign. Though they may be challenging, using appropriate SEO tools can simplify your search. Imagine running a blog focused on running-related content. Attracting substantial traffic is key to monetizing effectively, especially when competing with industry giants like Nike or Adidas. In this case, targeting high-volume keywords with lower competition becomes imperative. We will discuss an example using the search term "running shoes" with a Keyword Tool: (Source) The results show that while "running shoes" have a significant search volume, the average competition is high, with major brands dominating the top keywords. To address this issue, the strategy is to find keywords that balance high search volume and low competition. Using the Keyword Tool, apply a filter by entering "50" in the "max" field for Competition: After filtering, 141 keywords with a competition level of 50 and below emerged. The average competition for these less competitive keywords is 23 (Low). Scrolling through, we can identify needed keywords. Here, we find a keyword with a substantial search volume of 60,500 and a low competition level of 23. Additionally: 1 keyword surpasses 10,000 average searches with moderate competition. 2 keywords exceed 3,000 searches with an extremely low competition level below 5. 7 keywords have at least 1,000 searches with very low competition. With this list, you can craft articles and blogs targeting keywords with high search volumes and varying competition levels, catering to the needs of your SEO campaign. As an SEO campaign expert, these strategic insights can help you significantly enhance your content strategy. 5. Implement KPI Tracking Monitor your Key Performance Indicators (KPIs) by comprehensively analyzing your SEO efforts. It is crucial to regularly assess the performance of each keyword using Google Analytics to identify necessary adjustments. Adjusting and optimizing your SEO campaign to ensure optimal investment returns is imperative if your KPIs fall below expectations. For instance, if your keywords generate significant traffic but result in low conversions, the root cause may lie in the effectiveness of your call-to-action (CTA). In such cases, adjustments should be made based on the insights gleaned from statistical data. Regularly tracking and responding to these performance metrics will result in the overall success of your SEO strategy. Conclusion To be on top of SEO is a must if you want your business to stand out from the competition. It is not a one-night process; it requires patience and a great understanding of SEO fundamentals to work as a growth catalyst for your business. The primary responsibilities of an SEO expert include a deep knowledge of SEO, how it works, and what it takes to achieve traffic, visibility, and leads. Managing all these elements simultaneously can be tricky and challenging. That is where the expertise of an SEO campaign expert comes in. Taking help from a search engine optimization company, like the professional team at Saffron Edge, can optimize your website and customize an SEO strategy to help you reach your goals effectively. ...
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10 Most Effective Ways to Supercharge Your DTC Strategy
Direct-to-Customer (or D2C) marketing has gained significant momentum in the digital space. The COVID pandemic has launched its popularity to the top. Still, the change in patterns could be observed even before the global pandemic when large and small companies began shifting to this mode and expelling all intermediaries to establish a direct connection with the customers. D2C marketing has especially become the norm as it provides a lot of control and supervision over the entirety of the process. It helps a business achieve the desired goals and conversion. Along with this, DTC also helps in cutting costs down significantly while providing you with great insights that shall help you in adjusting your sales and DTC Performance marketing styles. Digital marketing, by itself, gives you great avenues when it comes to tracking progress. DTC enhances this and helps your efforts to get even more streamlined, resulting in great profits and a general boom in the business. But first, let’s understand DTC growth potential a little better. Direct-to-consumer marketing stays true to its name and lets you reach out to the consumers without needing an intermediary. Otherwise, brands using intermediaries or go-betweens is a common practice. Under DTC, the brand controls the entire trajectory of their product, from creating awareness to final purchase and then building up brand loyalty among their customer. 10 Most Effective Ways to Supercharge your DTC Strategy Brand Personality The Internet makes things easier while simultaneously making them difficult. And its duality lies in the paradox of its accessibility. It is accessible to everyone, making the market an even and leveled ground for all. One product never stays unique and shall always have competitors. So what shall make you special? What makes customers connect with your product? The answer is your Brand. Customers nowadays seek the experience just as much as they seek the product and services you offer. So building up an authentic and fitting brand personality to moonlight as your online presence is just as important as the product/service itself. Social Media Marketing Social Media has slowly had the entire world in a chokehold. Utilizing it in the best ways possible can guarantee great results for you. Owing to its popularity and accessibility, it is a great, if not, one of the primary tools in your arsenal if you’re aiming to establish a direct relationship with your customer. When it comes to Social Media Marketing, consistency is key. It is generic advice, but that doesn't make it any less true. Unique and consistent content works very well to keep the interest of the followers/potential customers. It keeps them engaged. Emailers Email Marketing has become an essential technique in direct-to-customer marketing. After social media, it is one of the most important ways of forming a connection in the digital world. Working to amplify your email list can be a tedious uphill journey, but it is just as rewarding. The conversion of an email subscriber to a customer is slow, but it provides you long-term results. Automated emails make the process a lot more personal to Enhance Customer Retention, which is the eventual goal of DTC. It makes the shopper’s experience personalized, which may increase the chances of repurchasing and further word-of-mouth. Customer Testimonials User-generated content (UGC) is one of the best strategies to imply as it not only boosts your brand but also makes it more relatable and trustable to the potential market. UGC focuses on the highly personal experience of one said customer and helps to encourage a potential customer to approach the product in a different and much more pleasing light. And even before, UGC customer testimonials have always been the way to build faith in the label. Influencer Marketing When it comes to establishing a brand, it is important to paint a picture, and authenticity is one of the most important aspects of it to a customer. However, this is easier said than done, as it is difficult to establish a positive brand image. This is where influencer marketing becomes a viable option in the DTC sphere. It helps you leverage an existing figure’s trustability and authenticity for your brand. Influencers become key to your brand imaging, so it is essential that you find the ones that best align with your product and its ideation. Because with these boxes ticked, you will already have an audience that will have the need for your product. Basically, you will be paying for results rather than impressions. Customization Ready-made products dominate the market, which makes custom products a unique experience that also ends up catering to an individual in the best way possible. Nowadays, more and more customers want personalization in their products which is breeding a market for them. Working according to your audience’s needs is probably one of the few ways to promise results in a generally dynamic and unpredictable market. Online Ad Campaigns Virality and Memeability are two very important aspects of running an online ad campaign because they situate the products in a customer’s head while also generating a great and lasting impact. The famous and almost iconic campaign run by Old Spice with the tagline “the Man Your Man could Smell like” is one such example. Of course, not every ad campaign can make it big as the algorithm that lets things trend is still dynamic and largely unpredictable, but it is still important to try and get your creative juices running. Acting on Feedback Establishing a closer relationship with the customers means seeking their valuable insights. Your customer testimonials will only do so much good. You, as a brand, need to act on constructive criticism and suggestions to make your brand the one that listens and cares. Acting on feedback is a way to build brand loyalty among the audience. It helps in repurchases. Activism As mentioned earlier, brand imaging is the key when it comes to SEO Marketing Guide for your DTC Brand. One method to add to that is aligning yourself with a social cause that is relevant to your products and ideology. It helps the younger generation, which is a major percentage of the online traffic, align with your brand better. Data-Based Marketing Data now has greater power than ever before. Retailers may now gather and analyze more consumer data than ever before, thanks to technological technologies, which help to produce insightful information for efficient retention marketing. Utilizing data to target particular segments of your market with deals that are very pertinent to them is among the most efficient marketing strategies. Consider promotions such as free trial periods, complimentary products, and discount codes. In Conclusion DTC marketing is a great space that is thriving with potential. It has shown its magic for several brands. We, at Saffron Edge, guarantee you this and more. Our services are unparalleled and can help you establish the brand you have been after. We provide effective digital strategies and services that make the competitive digital space an easy one to conquer for you. Reach out today for the Edge! ...
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The Best Marketing Automation Software for Small Businesses
Marketing is the blood of business - it decides how your customers react to your offered products and services, how long your business can survive, and what your customers expect from you. Whether you invest in a high-profile marketing campaign or sell out adverts in the local newspapers, marketing functions can apply in many ways for a small or a large-scale business. Moreover, with the introduction of technology into the business world, marketing tools have become wide open for you to secure and enhance the ever-growing relationship with your existing and prospective customers. Digital marketing has become a critical part of modern consumerism . When we speak of technology, marketing automation is a rather beneficial concept for your business. It significantly focuses on implementing technology and automation in your business' marketing activities. Digital media is booming! According to a recent survey, 77% of the CMOs say that they have experienced a massive rise in digital engagement. The same report also states that one in every five businesses drives 30-40% of sales through the digital medium. Marketing automation software for small businesses is essential in enhancing customer base relevance and transforming into a demand-specific entity. The Growing Adoption of Marketing Automation By automating repetitive tasks, marketing automation uses software tools and technologies to facilitate marketing in multiple online channels like emails, social media, websites, etc. It's important to note that marketing automation isn't just about saving time (although that's certainly a significant benefit). It is about designing better and more relevant advertising messages that will be well-received by the target market and benefit the organization. Marketing automation is highly valued in today's business environment, as seen by its quick adoption rate. According to Business Insider , 59% of CMOs have already integrated marketing automation tools into their operations. 20% of CMOs have indicated they plan to adopt marketing automation services soon, with an additional 11% aiming to implement them by the end of the year. Reasons Marketing Automation is important for small-scale businesses Per Salesforce’s State Of Marketing Report, around 67% of marketing leaders depend incredibly on marketing automation. Almost 82% of the marketers agree that marketing automation has offered them a positive return on investment (ROI). Although every business has a unique strategy for handling its marketing functions, the best marketing automation software for small businesses can help boost their return on investment, especially when they require it the most. Here are a few other reasons to justify that: Compounding Customer Data Under One Head Managing your customer base's vital information is quite a task. When compiling that information for report analysis, nothing better than marketing automation tools can ease the process. With the latest software, you can overview the data of your entire business’ customer base in a single view, making it easy to prepare detailed data reports. Moreover, marketing automation allows your business to study customer engagement and activity over your platform. Acquiring such user-driven information can help you understand a customer’s preferences and determine what type of by-product interests them. ROI Is The Real Deal For every business, time and money are two crucial components that it aims to save the most regarding how it functions in its operations. By making the most of marketing automation, your business can spend less time and effort on repetitive marketing chores that can be monitored via tech tools. It also minimizes several operational costs. This lets you focus better on your business’s core operations and contribute substantially to sales. Consolidate Sales and Marketing Functions When you start applying marketing automation tips to solidify your business operations, it becomes easy for your sales and marketing departments to work as one team toward your business's growth. For instance, once the marketing team puts forward marketing automation strategies to generate quality leads, the sales team must pitch product or service sales to those leads. Also, lead generation attains lead scores, and sales pitches become much easier as the sales team understands lead prioritization. Fulfilling Customer Expectations With customers’ ever-growing expectations, your business must live up to them. One of the prime expectations of every customer is efficient communication—getting an immediate response to a product query is what they look forward to. CRM marketing automation, email communication, chatbots, and autoresponder tools can help nurture and keep the lead engaged. Because customers can now switch to your business rivals at any minute, marketing automation enables you to focus on customer service, which is crucial in these times. Automated Greeting Program Most customers subscribe to the email newsletter of a business firm, and it then establishes a buyer-consumer relationship. Your business must ensure a welcome program to create a lasting connection. This program could include a simple email informing the customer about the brand’s products/services and gaining details about the customer's expectations from the brand. You can accomplish that with a welcome program that introduces surveys about customer interests and bases the data on that. Your business can then proceed with customized services and communication with the customer. Marketing automation can effectively act upon these programs, and with the help of data-driven tools, your initial greeting service can become a huge success. Retention Of Loyal Customers Marketing automation offers your business retention cues by transforming leads from abandoned carts or while on your website. It can be concluded that it is a critical element in increasing business profits. Increasing customer retention and lead generation can trigger any business's sales. Additionally, marketing automation aims to communicate with your customers through product-relevant messaging strategies that can encourage customer engagement. Personalization WAccording to Gartner, 63% of digital marketing leaders struggle to provide personalized experiences to their consumers. Customers do not like to be considered merely as a headcount; they expect customized recognition. Therefore, marketing automation software for small businesses provides numerous ways to categorize priority customers based on their purchase and interest profiles to better target them with what they aspire to. Once automated software creates a customer profile, your business can stay updated with customers’ needs and plan its marketing actions based on the reports. This also lessens the burden on your marketing team, as they are not confined to researching and analyzing a large amount of information. Key Marketing Processes to Automate When implementing marketing automation software for small business, it's important to focus on these key processes: Email Marketing: Email marketing automation. Salesforce and similar platforms enable marketers to send emails based on the customers' actions, thus making communication timely and relevant. Social Media Management: Organize your posts, monitor the activity level, and control the overall presence on social networks. Lead Nurturing: Use lead nurturing to help potential customers move through the buying process. Analytics and Reporting: Generate automatic reports to track your marketing performance and ROI. Choosing the Right Marketing Automation Tool When choosing the best CRM and marketing automation tool for your business, key features that can significantly impact your decision must be considered. Let’s look at some essential features to look for: 1. Email & Campaign Builder A useful marketing automation platform should have an all-in-one email service that allows for a wide range of personalization. Look for tools with easy-to-use email builders that can be customized and work well on mobile devices. An easy-to-use interface is important for creating and managing targeted marketing campaigns without trouble. 2. Landing Pages & Forms Top marketing automation tools allow you to create forms for capturing customer data that can be easily embedded into your website. Whether on your landing page, blog post, or whitepaper, these forms should be simple to integrate. Advanced options such as dynamic forms are beneficial for collecting data from multiple streams. Good landing pages help you get leads. You can use various SaaS marketing automation tools to create landing pages tailored to your requirements and include your forms. Tracking how well these pages are doing can give you useful information about your campaigns. 3. Integrations No single platform can fulfill every need, so compatibility with other third-party apps and integrations is vital. For example, chatbot marketing automation, email marketing automation, and more require integrations with data or data training to work better. Ensure the marketing automation tool you choose supports numerous app integrations and offers API connectors. 4. CRM Customer Relationship Management (CRM) capabilities are crucial in a marketing automation tool. A built-in CRM lets you track marketing, sales, and customer service activities in one place. An integrated CRM streamlines information gathering and makes data accessible to all relevant team members. It can also update contact information in real-time, helping your team close leads more efficiently. 5. Cost The price of the software is the determining factor. Limited platforms provide a purchase-and-own option. Normally, you pay a monthly fee, so it's important to ensure you make the correct investment. Don’t go for a platform with undisclosed charges or a variable pricing model, as this can become costly rapidly. Best Marketing Automation Tools for Small Businesses 1. HubSpot Marketing Hub HubSpot is a comprehensive marketing automation tool that can benefit small companies. Its features include email marketing, social media management, content creation tools, and analytics. Key features: All-in-one marketing software User-friendly interface Strong integration with HubSpot's CRM Comprehensive analytics and reporting 2. ActiveCampaign ActiveCampaign is popular for its robust email marketing and automation features. It is ideal for small businesses that want to design complex and unique customer experiences. Key features: Advanced email marketing automation CRM with sales automation Machine learning capabilities Robust segmentation options 3. Mailchimp Mailchimp has grown from an email marketing platform to a marketing automation tool. It is the best email marketing and automation tool for growing businesses. Key features: User-friendly interface Strong e-commerce integrations Affordable pricing for small businesses Built-in design tools for creating marketing materials 4. Thryv Thryv is a do-it-all business management software that includes marketing automation features. It's designed specifically for small businesses, with 97% of its users coming from the small-business segment. Key features: Customer communications Social media management Reputation management Appointment scheduling 5. Insider Although Insider is not specifically marketed as a small business tool, it’s worth mentioning because it's been recognized as a leader in various marketing automation categories. Key features: Cross-channel experience building AI-powered intent prediction Personalization capabilities Conclusion If you're ready to start improving your business's marketing, consider exploring marketing automation tools for ecommerce and other small business solutions. Saffron Edge allows you to transform your business’ marketing strategies by linking technology with them, positively affecting your lead generation actions and customer retention. Our end-to-end, highly optimized marketing solutions enrich our clients' professional experience. To know more, give us a call now! ...
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