How Your Keyword Research Should Look Like In 2016
May 09, 2016
May 09, 2016
10 min read
10 min read
Inbound marketing refers to the marketing activities that bring visitors in. Inbound marketing draws customers to your website by making your company easy to find and producing interesting, attention grabbing content. With inbound marketing, marketers no longer have to go out to look for potential buyers.
A business can now promote their company using inbound marketing through blogs, newsletters, SEO, social media marketing, podcasts, videos, and other content marketing activities.
Keyword Research
Keyword research is the most important part of SEO. How your keyword research should look like is a very important question to answer because it is going to dictate how the rest of your campaign will go. Some questions to ask yourself in relations to a particular set of keywords are:
How profitable are the keywords? What sort of services or products can we offer? Below are 4 steps of doing keyword research that will give you that competitive edge in 2016:
Step 1: Do your Basic Research
First thing you need to do is pick a main keyword that is pretty straightforward and describes the main activity of your business. Next, you will need to dig a little deeper into the nature of your main keyword. This can be done by analyzing the Google Search Engine Results page. Some pages that can help you include:
The Related Search – it is found at the bottom of the Google SERP. The related search can give you clues on the search intents users have for the keyword and the basic demands that go hand in hand with that particular keyword.
Google Auto complete – Google gives suggestions based on popular queries often made using that keyword. This tool is very important as it helps you discover what Google relates to a given keyword.
Google AdWords – If your keyword yields paid results or Google AdWords, then the keyword is valuable enough for other people to spend money on. It also means that the keyword is very competitive.
Shopping Results – This page can help you discover the profitability of a keyword. You can get insight on new and existing products that you can use as guidance for your own productsThere are a lot more websites you can use to gather intel regarding your keyword, they include:
- Wikipedia. The table of content can be very useful
- Query-based Websites. Sites such as Yahoo answer and Quora can help you find common questions people ask revolving around your keyword.
Step 2: Analyze your Results
After you learn about the keyword, look into the ranked results on the SERP itself. This will help you:
- Learn exactly how others do their optimization
- Understand what Google needs from you to rank a website
- Know how hard or easy it is to rank a certain keyword
- Replicate and improve the same formula to rank better yourself
Step 3: Keyword Expansion
Use Google Keyword Planner to find new related keywords to use with your main keyword. Simply look for new keyword options and look at the Ad group ideas to see how Google is grouping keywords together. When you target multiple related keywords, it is easier to diversify your contents and topics.
Step 4: Optimize
Finally, incorporate all the above factors into your website and contents. When you are running a business, time is very precious and marketing tends to take up plenty of your time. Some of the main benefits of outsourcing inbound marketing projects are:
Saves you time -You free up plenty of time when you hand over your marketing tasks to a third party. When you outsource, you free up time that would have been spent developing social media platforms, writing marketing materials, creating and managing email lists, etc. Your team will have more time to work on your core business.
Professional Services -It is easier nowadays to find experienced and affordable online marketing professionals who will work with your company and implement efficient strategies on your behalf.
Gain Outside Perspective -When you outsource, you are able to receive fresh perspective. Professional online marketers understand how to attract and convert marketers better.
Top-notch expertise -When you outsource, you are working with a very experienced marketer who’s main occupation is just what you are looking for. You need not to spend money and time on research and much more as this is part of their job.
What is an SEO Audit, and how to perform it?
SEO audit is a ubiquitous term used in digital marketing as a procedure for designing a website. Do you also have an idea about it? Well, it is defined as a process meant for analyzing your web presence relating to perfect methods. Undoubtedly, an SEO audit is intended to implement the plan to get the calculable results. When you are concerned about your internet business, it is essential to do an SEO audit regularly. Unlike the usual audit method, an SEO audit is ideally used for marketing commitments. Enlightening the purpose of SEO audit: SEO audit, when done appropriately, helps provide insight into the website, complete traffic, and individual pages. Therefore, it is simpler to enhance the performance and making the website rank better in SERPs. Whenever discussing the persistence of an SEO audit, it is useful for identifying most of the foundational problems. Thus, it overall affects organic search presentation. The audit is designed for identifying: Problems related to website structure Technical SEO issues Taking an insight into a competitive marketplace Issues linked with On-page SEO User experience issues Content opportunities and any kind of gaps Potential off-site difficulties SEO audit is a method by which you can measure the performance of a website. No matter if you have an insignificant website, you need an SEO audit but shouldn’t be overdone. In a medium-sized website, if you notice some kind of drip in traffic, it is healthier to plot an audit on a timely basis. A sensible audit is beneficial in finding the origin of the problem. In simple terms, it is considered to be a good ‘health check’ for a website. Strategies used for performing the audit: A feasible strategy should be used wisely for accomplishing the goals. You can do various things by which it is stress-free to expand your website’s rank by executing an audit. The SEO audit is ideal for taking a profound vision into competition while evaluating the keywords and progress of technical characteristics. The first question arises in your mind while visiting an SEO expert is – What are the methods by which you can expand website rankings? The SEO audit is genuinely a blessing for business by considering multiple aspects. An auditor has the responsibility to perform an audit based on certain things. Let’s have a look at them. Discussing technical analysis: The very first thing to execute is checking the website and is done by technical analysis. It is true that if your foundation is weak, then how it will be possible to create a strong website. Several things can do the routine of technical analysis. Accessibility As per the name, accessibility is specially introduced for connecting user’s capability and Google to the website for retrieving it. Overall, website structure matters a lot when it is about performing technical analyses. Nowadays, people are in search of alternatives while looking for mobile devices access. That’s why; it is exemplary to create a website that is mobile-friendly. Indexability On completing the first step correctly, the next thing to do is following indexability. Both accessibility and indexability go parallel. On-Page analysis Subsequently, assuring that the whole thing is going right, and people are quickly accessing the website, you have to accomplish an on-page analysis. There are generally two methods by which it can be done – General content issues and Individual page issues. General content issues Every single post uploaded on the website should make a real sense. As per SEO, the content should never be based on contradictory topics that affect website ranking. Currently, many bloggers earn by offering supreme superiority of content written for products and services. Things can be disastrous if optimization is not done correctly. There are chances that at the time of downloading content, SEO experts encounter with plagiarism. The reason behind this is straightforward. Business people nowadays do everything to endorse their website and get a higher rank in Google. In such a condition, they make the mistake of writing content on the same topic again and again. Though it is a good thing as readers can collect lots of information, but in terms of content quality, it shows duplicity. Therefore, it is essential to write content on different topics. Individual page problems What do you understand by the individual page? The individual page is a single webpage on any website, whether it is a home page, about us, or anything else. You might face issues related to website structure or written pattern. Good content always results in achieving a good ranking. Each page should consist of relevant keywords. Meta descriptions are also useful as a prime SEO tool. Off-Page analysis: The steps mentioned above are generally done for making your website works well and visible on the Google page at the top position. The next step to do is executing off-page analysis. According to the experts, the off-page ranking shows your real hard work. With the use of off-page analysis, it is easy to find whether people can link with your website or not while thinking about trust. Trust in terms of SEO has a simple meaning that a website that viewers are surfing is trusted by Google search engine. By eliminating contrary SEO practices, it becomes quite easy to gain trust. With time, Google keeps updating itself, and hence, there is very little chance that anyone can manipulate the system. An excellent search engine method not only brings traffic for you but also helps you in making an overall reputation. Moreover, it is also necessary that the content should attract enough readers over the website. If everything is fine, a good website will always notice an upsurge in clientele. In brief, off-page analysis is done to find out how other people will react by seeing your website. Researching the keywords and performing analysis: The next step is searching for the right keywords after thorough research. If talking regarding the SEO world, both modest analysis and keyword exploration are similar. Why is it so? The keywords are considered to be the slightest measurement used in SEO. During the time of analyzing, you are actually analyzing your competition as well. The selection of keywords is based on traffic and struggle. Difficulty refers to the level of struggle or stress-free ranking of the website by keeping track of traffic. The best keyword is always in the middle of difficulty and medium range. It is suggested to use the keywords of the average level if you want to beat the competition and boost up the traffic. There are various options available with the auditors before they make use of different keywords. Certainly, the set of keywords is known to be the spine of a website, and depend on them; it is expected to find a quicker or slower growth of success. In a nutshell Many websites consider SEO auditing to be a very crucial step in taking the website to heights. Due to the increasing popularity of content writing, digital marketing, and website designing, more and more people are getting attracted to them. Numerous factors are required to become a professional. Because of an SEO audit, one can discover the issues and find out the solutions for improving the conditions. Get more traffic at your website and make it more visible on Google page. SEO audit is a boon for the websites for recognizing the strength, potential, and weakness to get long-term success. ...
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Affiliate Marketing on Twitter: A Complete Guide to Monetize Twitter with Affiliate Links
Twitter is usually the first platform on which topics go viral before they spread to other social media platforms. But how can affiliate marketers use Twitter for monetization? First, it is easier to go viral on Twitter than on many other platforms. The platform has 320 million active monthly users who are always waiting for new content to retweet, whether news, memes, or famous cultural moments. What is more important is that tweeting the right thing at the right time can attract thousands. Another advantage for affiliate marketers is that there are Twitter bots ; 66% of the links on Twitter are shared by bots, which cannot participate in discussions. This blog will discuss the possibility of affiliate marketing on Twitter and provide ways to maximize its advantages and minimize its disadvantages. Whether you are just starting your journey in affiliate marketing or seeking to improve your performance, this blog will provide you with many insights. What is affiliate marketing on Twitter? Affiliate marketing on Twitter is the practice of promoting products or services to your Twitter followers through affiliate links. You receive a commission when a follower clicks your link and completes a purchase. This form of marketing allows you to monetize your Twitter presence by recommending products that align with your audience's interests. The key difference between Twitter affiliate marketing and other platforms is the medium's fast-paced, conversational nature. With only 280 characters per tweet, your approach must be concise, engaging, and strategic. This limit helps you get to the point of your message and enables you to think of creative ways to share your affiliate deals. However, the platform is active and demands swift action to capitalize on trending topics. Partnering with a Twitter marketing services agency ensures timely responses, maximizing visibility and engagement before the opportunity fades. Guide to Twitter affiliate marketing Twitter affiliate marketing involves promoting products or services via tweets using affiliate links to earn commissions on sales. It requires engaging content, strategic hashtags, and consistent follower interaction to drive traffic and conversions. Here’s what you need to do to get started: Find Your Twitter Niche Successful affiliate marketing on Twitter begins with identifying the right niche. Unlike broader platforms, Twitter prefers specificity. To find your niche: Analyze your existing audience What topics do your current followers engage with most? Utilize Twitter Analytics to understand your audience's interests and behaviors. Explore Twitter trends Use the 'Explore' page to discover popular conversations in your area of interest. Pay attention to recurring themes and topics that generate significant engagement. Research hashtags Identify active, niche-specific hashtags that align with potential affiliate products. Tools like Hashtagify can help you discover related hashtags and their popularity. Evaluate market demand Use tools like Google Trends or keyword research to assess your chosen niche's overall product demand. Remember, the goal is to become a trusted voice in a specific area rather than a generalist trying to appeal to everyone. A focused niche allows you to create specific content and affiliate offerings more effectively, leading to higher engagement and conversion rates. How do you engage and gain followers? Building a loyal following is crucial for successful affiliate marketing on Twitter. Here are strategies to grow your audience organically: Optimize Your Profile Use a clear, professional profile picture that represents you or your brand. Write a concise, engaging bio highlighting your niche expertise and incorporating related keywords Add a redirecting link to your website or landing page. Pin a tweet that showcases your best content or current promotion. Use a header image that reinforces your niche or brand. Consistent Posting Schedule Tweet regularly, aiming for 5-10 tweets per day. Leverage a scheduling tool like TweetDeck or Hootsuite to maintain consistency. Try posting at various times to identify when your audience is most engaged. Mix up your content types: original tweets, retweets, replies, and multimedia content. Engage Authentically Respond to comments and mentions promptly. Participate in relevant Twitter chats. Retweet and comment on posts from influencers in your niche. Ask questions to encourage dialogue with your followers. Use Twitter polls to boost engagement and gather insights. Create Valuable Content Share industry insights, tips, and news. Your content should contain text, images, and videos. Craft threads for in-depth topics. Create and share relevant content from other sources. Create Twitter Moments to highlight your best content or industry events. Leverage Hashtags Strategically Use 1-2 relevant hashtags per tweet. Create a branded hashtag for your content. Participate in trending hashtags when appropriate. Research niche-specific hashtags to reach your target audience. Avoid overusing hashtags, which can make your tweets look spammy. Collaborate with Others Mention and tag other users in relevant posts. Participate in Twitter Spaces or host your own. Consider co-creating content with complementary accounts. Engage in cross-promotion with non-competing accounts in your niche. Participate in or organize Twitter chats related to your niche. Utilize Twitter Ads Consider using Twitter's promoted tweets to reach a wider audience. Target your ads based on specific interests, keywords, and demographics. Try retargeting to reach users who have engaged with your content before. Test different ad formats, such as promoted accounts or Twitter cards. Remember, building a Twitter following takes time and consistent effort. Here are some Twitter marketing examples to get you started. Focus on providing value and engaging genuinely with your audience rather than solely promoting affiliate products. Pros and cons of Twitter affiliate marketing Pros Every day, 500 million Tweets are sent by 300+ million active users. 10% of users are responsible for posting 80% of all Tweets—you can join that 10%. You only need to create a 280-character affiliate marketing pre-sell. Compared to Facebook or Instagram, Twitter could be more used by affiliates. Twitter has a user-friendly interface that makes it accessible to everyone. Affiliate programs are still supported on Twitter. Cons Gradually, it is transforming into a hub for online controversies. The degree of intent to monetize needs to be more questionable. They automatically restrict any links they categorize as “unsafe.” The 280-character limit can often feel too restrictive. Want to reduce your CAC to half? Book a strategy call 9 Tips for Affiliate Marketing on Twitter Creating credibility in affiliate marketing with Twitter involves strategically placing links in your profile and content. Balancing link usage is crucial: too few links may go unnoticed, while too many can appear overly salesy and deter followers. Here are 9 Tips for Affiliate Marketing: 1. Your profile is your landing page Most users will view your profile before following you. Optimize your profile to serve as a landing page for your brand. Make sure it answers these questions: Are you credible? Display your expertise with a website link, job title, or association. Are your CTAs clear? Your content should be interesting or valuable. Describe the kind of content people can expect from you in your bio. Are you credible? Make it easy for your audience to find more information if they trust you. 2. Use your pinned tweet strategically A pinned tweet will stay at the top of your profile, making it perfect for showcasing promotions. Use it for evergreen offers or change it according to trends and seasons. Ensure your pinned tweet is clear, concise, visually appealing, and contains a single link. 3. Link your content, not just direct affiliate links Overusing affiliate links can drive your audience away. Instead, promote content that drives traffic to your website and optimizes it for affiliate commissions. Provide value first to build trust and monetize more effectively. 4. Make your content retweetable Use visual content like infographics and videos, which stand out on Twitter. Quotes, statistics, tips, and insights work well as standalone pieces, encouraging retweets and engagement. 5. Find the right products Understand your audience and their needs. Promote products that match your audience's interests and are relevant to the Twitter platform. Select products that accomplish a goal or solve a problem for your audience. 6. Use threads to tell stories and offer context. Threads, which tie multiple tweets together, are perfect for storytelling. Use them to engage your audience and provide context before presenting your affiliate link. Place your link in the first or last tweet of the thread for better visibility./p> 7. Stay in the moment Twitter is biased toward timely content. Share news, partnerships, and deals that create a sense of urgency. This encourages immediate action from your audience. 8. Take advantage of Livestream and Spaces Engage with your audience through Livestream and Spaces, Twitter’s video and audio conversation features. Use these platforms for long-form content that covers topics in-depth, offering a human element to your Twitter strategy. 9. Have a conversation Engage in relevant threads to spark interest in your offer. Offer your link to those who show genuine interest. This method is time-intensive but effective, especially for building an audience from scratch. Conclusion Affiliate marketing on Twitter can be quite effective if you're ready to keep up with its quick and concise style. However, you must be consistent, creative, and care about your audience to do well. You should also earn your followers' trust, be open about your affiliate partnerships, and only share products you stand behind. You can also try Twitter influencer marketing to make the most out of Affiliate marketing on Twitter. By tapping into Twitter's unique features and keeping it real, you can transform your account into a potent affiliate marketing tool. Are you considering starting affiliate marketing on Twitter, or do you want to take your affiliate marketing strategy to the next level? Contact Saffron Edge for exceptional guidance and support to amplify your success! Let's make it happen! ...
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Six Smart Ways to Add Context to Your Inbound Marketing
If you are a smart online marketer who aims at achieving positive results, doing marketing with an extra-ingredient would be an added advantage. Inbound marketing still maintains the crown as the principal marketing king to incessant marketing success, and in doing this, you need to follow the smart way. Most especially the readers and mobile devices and other smaller computing devices. Some of the smart ways to add some sort of background to your marketing include Going Mobile Google released its Mobile Algorithm in April 2015, which was targeted basically at helping mobile users to get the best browsing experience on the platform. The algorithm indirectly prompts websites owners to manage their websites in such a way that it will work in line to favor their readers. And hence ripping off websites which are not mobile friendly from the platform. Proof recommends that B2B buyers are progressively utilizing cell phones to do research, make a request, and buy items. In the event that your site isn't Mobile-friendly, your business is passing up a great opportunity the huge customers who need mobile-friendly contents. Besides, now that Google penalizes unresponsive websites on mobile search results, can certainly mean your site would be lost amidst others. Redistribute And Diversify Your Content. A website for which you give normal, unique content is an incredible beginning. Be that as it may be, sadly in this day and age, it's insufficient. Offering web content in various formats gives a wealthier experience to your leads, adds profundity to your image character, and permits you to reach and associate with more buyers. There are a confounding number of alternatives out there, including podcasts, slide shares, recordings, illustrations, ebooks, and whitepapers, to give some examples. Pick a couple that fit your business best, and see where they take you. Make Videos Nowadays, technology has made even marketing so easy and applicable. The only job left for you is to do the thinking and effectively apply professionalism in marketing. Just before you say “Jack Robinson”, your efforts and business will receive a totally new dawn of success. Incorporating Videos context into your inbound marketing contents will do you a lot of favor. As a matter of fact, it magnets readers to your contents, and keeps them there even so for long period of time. All you require is a video that falls in line with the content message, this works well for both SEO and Client retention. Friendship Marketing Friendship marketing works like magic, it means being more than a marketer or business owner to your customers, it means selling out your brand and business with the approach of a relationship. Be closer to your customers, treat them as if they were your close relatives and associates, and they will be amazed and undoubtedly do the same. this is a trending technique that works more like abracadabra. Look For Expert Help Regardless of the possibility that you're part of the 58% company that handles content in-house, a little assistance from the specialists will just enhance your outcomes. Employing a SEO-astute marketing specialist, for case, can affect your main concern. Measure Analytics report Your inbound marketing should also be measured in a sequential manner. Keeping in mind that the results you get will dictate your success on the long and also helps you to adjust better. ...
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