How Your Keyword Research Should Look Like In 2016
Saffron Edge
May 9, 2016
3 min read
Inbound marketing refers to the marketing activities that bring visitors in. Inbound marketing draws customers to your website by making your company easy to find and producing interesting, attention grabbing content. With inbound marketing, marketers no longer have to go out to look for potential buyers. A business can now promote their company using inbound marketing through blogs, newsletters, SEO, social media marketing, podcasts, videos, and other content marketing activities.
Keyword Research
Keyword research is the most important part of SEO. How your keyword research should look like is a very important question to answer because it is going to dictate how the rest of your campaign will go. Some questions to ask yourself in relations to a particular set of keywords are:How profitable are the keywords? What sort of services or products can we offer? Below are 4 steps of doing keyword research that will give you that competitive edge in 2016:
Step 1: Do your Basic Research
First thing you need to do is pick a main keyword that is pretty straightforward and describes the main activity of your business. Next, you will need to dig a little deeper into the nature of your main keyword. This can be done by analyzing the Google Search Engine Results page. Some pages that can help you include: The Related Search – it is found at the bottom of the Google SERP. The related search can give you clues on the search intents users have for the keyword and the basic demands that go hand in hand with that particular keyword. Google Auto complete – Google gives suggestions based on popular queries often made using that keyword. This tool is very important as it helps you discover what Google relates to a given keyword. Google AdWords – If your keyword yields paid results or Google AdWords, then the keyword is valuable enough for other people to spend money on. It also means that the keyword is very competitive. Shopping Results – This page can help you discover the profitability of a keyword. You can get insight on new and existing products that you can use as guidance for your own products There are a lot more websites you can use to gather intel regarding your keyword, they include: - Wikipedia. The table of content can be very useful - Query-based Websites. Sites such as Yahoo answer and Quora can help you find common questions people ask revolving around your keyword.
Step 2: Analyze your Results
After you learn about the keyword, look into the ranked results on the SERP itself. This will help you: - Learn exactly how others do their optimization- Understand what Google needs from you to rank a website- Know how hard or easy it is to rank a certain keyword- Replicate and improve the same formula to rank better yourself
Step 3: Keyword Expansion
Use Google Keyword Planner to find new related keywords to use with your main keyword. Simply look for new keyword options and look at the Ad group ideas to see how Google is grouping keywords together. When you target multiple related keywords, it is easier to diversify your contents and topics.
Step 4: Optimize
Finally, incorporate all the above factors into your website and contents.When you are running a business, time is very precious and marketing tends to take up plenty of your time. Some of the main benefits of outsourcing inbound marketing projects are: Saves you time - You free up plenty of time when you hand over your marketing tasks to a third party. When you outsource, you free up time that would have been spent developing social media platforms, writing marketing materials, creating and managing email lists, etc. Your team will have more time to work on your core business Professional Services - It is easier nowadays to find experienced and affordable online marketing professionals who will work with your company and implement efficient strategies on your behalf. Gain Outside Perspective - When you outsource, you are able to receive fresh perspective. Professional online marketers understand how to attract and convert marketers better. Top-notch expertise - When you outsource, you are working with a very experienced marketer who’s main occupation is just what you are looking for. You need not to spend money and time on research and much more as this is part of their job.
Related Articles
Explore our thought leadership articles offering actionable insights, market microtrends, industry news, and digital topics.
Before we get into discussing the changes in Google’s QGR, let us understand briefly what it is all about. As ...
Life at saffronSeptember 12, 2019
Subscribe to our newsletter
Get fresh stories, case studies, and advice from successful creators and industry experts.
Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!
Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.
We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.
As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.
We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.
At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users.
Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.
The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.
Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.
We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!
Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!