What is an SEO Audit, and how to perform it?

Adi Kumar

Jan 3, 2020

6 min read

SEO audit is a ubiquitous term used in digital marketing as a procedure for designing a website. Do you also have an idea about it? Well, it is defined as a process meant for analyzing your web presence relating to perfect methods. Undoubtedly, an SEO audit is intended to implement the plan to get the calculable results. When you are concerned about your internet business, it is essential to do an SEO audit regularly. Unlike the usual audit method, an SEO audit is ideally used for marketing commitments.

Enlightening the purpose of SEO audit:

SEO audit, when done appropriately, helps provide insight into the website, complete traffic, and individual pages. Therefore, it is simpler to enhance the performance and making the website rank better in SERPs.

Whenever discussing the persistence of an SEO audit, it is useful for identifying most of the foundational problems. Thus, it overall affects organic search presentation. The audit is designed for identifying:

• Problems related to website structure
• Technical SEO issues
• Taking an insight into a competitive marketplace
• Issues linked with On-page SEO
• User experience issues
• Content opportunities and any kind of gaps
• Potential off-site difficulties

SEO audit is a method by which you can measure the performance of a website. No matter if you have an insignificant website, you need an SEO audit but shouldn’t be overdone. In a medium-sized website, if you notice some kind of drip in traffic, it is healthier to plot an audit on a timely basis. A sensible audit is beneficial in finding the origin of the problem. In simple terms, it is considered to be a good ‘health check’ for a website.

Strategies used for performing the audit:

A feasible strategy should be used wisely for accomplishing the goals. You can do various things by which it is stress-free to expand your website’s rank by executing an audit. The SEO audit is ideal for taking a profound vision into competition while evaluating the keywords and progress of technical characteristics. The first question arises in your mind while visiting an SEO expert is – What are the methods by which you can expand website rankings?  

The SEO audit is genuinely a blessing for business by considering multiple aspects. An auditor has the responsibility to perform an audit based on certain things. Let’s have a look at them.

Discussing technical analysis:

The very first thing to execute is checking the website and is done by technical analysis. It is true that if your foundation is weak, then how it will be possible to create a strong website. Several things can do the routine of technical analysis.

Accessibility

As per the name, accessibility is specially introduced for connecting user’s capability and Google to the website for retrieving it. Overall, website structure matters a lot when it is about performing technical analyses. Nowadays, people are in search of alternatives while looking for mobile devices access. That’s why; it is exemplary to create a website that is mobile-friendly.

Indexability

On completing the first step correctly, the next thing to do is following indexability. Both accessibility and indexability go parallel.  

On-Page analysis

Subsequently, assuring that the whole thing is going right, and people are quickly accessing the website, you have to accomplish an on-page analysis. There are generally two methods by which it can be done – General content issues and Individual page issues.

General content issues

Every single post uploaded on the website should make a real sense. As per SEO, the content should never be based on contradictory topics that affect website ranking. Currently, many bloggers earn by offering supreme superiority of content written for products and services. Things can be disastrous if optimization is not done correctly.

There are chances that at the time of downloading content, SEO experts encounter with plagiarism. The reason behind this is straightforward. Business people nowadays do everything to endorse their website and get a higher rank in Google. In such a condition, they make the mistake of writing content on the same topic again and again. Though it is a good thing as readers can collect lots of information, but in terms of content quality, it shows duplicity. Therefore, it is essential to write content on different topics.

Individual page problems

What do you understand by the individual page?

The individual page is a single webpage on any website, whether it is a home page, about us, or anything else. You might face issues related to website structure or written pattern. Good content always results in achieving a good ranking. Each page should consist of relevant keywords. Meta descriptions are also useful as a prime SEO tool.

 Off-Page analysis:

The steps mentioned above are generally done for making your website works well and visible on the Google page at the top position. The next step to do is executing off-page analysis. According to the experts, the off-page ranking shows your real hard work. With the use of off-page analysis, it is easy to find whether people can link with your website or not while thinking about trust. 

Trust in terms of SEO has a simple meaning that a website that viewers are surfing is trusted by Google search engine. By eliminating contrary SEO practices, it becomes quite easy to gain trust.

With time, Google keeps updating itself, and hence, there is very little chance that anyone can manipulate the system. An excellent search engine method not only brings traffic for you but also helps you in making an overall reputation. Moreover, it is also necessary that the content should attract enough readers over the website. If everything is fine, a good website will always notice an upsurge in clientele.

In brief, off-page analysis is done to find out how other people will react by seeing your website.

Researching the keywords and performing analysis:

The next step is searching for the right keywords after thorough research. If talking regarding the SEO world, both modest analysis and keyword exploration are similar.

Why is it so?

The keywords are considered to be the slightest measurement used in SEO. During the time of analyzing, you are actually analyzing your competition as well. The selection of keywords is based on traffic and struggle.

Difficulty refers to the level of struggle or stress-free ranking of the website by keeping track of traffic. The best keyword is always in the middle of difficulty and medium range. It is suggested to use the keywords of the average level if you want to beat the competition and boost up the traffic.

There are various options available with the auditors before they make use of different keywords. Certainly, the set of keywords is known to be the spine of a website, and depend on them; it is expected to find a quicker or slower growth of success.

In a nutshell

Many websites consider SEO auditing to be a very crucial step in taking the website to heights. Due to the increasing popularity of content writing, digital marketing, and website designing, more and more people are getting attracted to them. Numerous factors are required to become a professional. Because of an SEO audit, one can discover the issues and find out the solutions for improving the conditions.

Get more traffic at your website and make it more visible on Google page. SEO audit is a boon for the websites for recognizing the strength, potential, and weakness to get long-term success.