How Brands Are Using Live Video Marketing To Increase Business Presence?
Nov 22, 2020
10 min read
With the advent of the internet, businesses from all over the world have now got many different types of content through which they can increase their business presence and the best part is using these different forms of content is pocket-friendly as well. But if you will go through the current top trends of SEO then you will notice that there is one form of content that is leading the digital platform and that is video based content.
Even if you go by the stats, you will find that most of the people on the digital platform are now preferring video based content as more than 54% of the consumers
look forward to seeing more video content from brands. But instead of being dependent only on one type of content and limiting your reach, you should start considering live video marketing as well.
The proliferation of live video began almost a decade ago with platforms like Livestream and Ustream. And now because of the features like Go Live on Facebook and integration of live mobile streaming on YouTube, live video marketing
has become a strong weapon for the modern day marketers.
Live video marketing as an inseparable part of marketing
One of the most important things to know about live video streaming is its success is totally dependent on timeliness and this is why it has slowly become one of the most used SMM techniques by businesses of all sizes and industries. And the current lockdown phase has fueled the growth of live video marketing as a crucial part of marketing.
Because of confined outings, people are now more interested in joining live sessions through live streams right from the comfort of their home. And since live video marketing is more interactive, it becomes a unique marketing approach.
To make these live streams more engaging and polished, many brands are using tools like an online video cutter to edit and refine their video content before or after live sessions.
Nowadays, brands are even using influencers for live videos because this is being considered as one of the most ideal ways to add value to the content so that more people will find it not only interesting but valuable and full of information.
The benefits of live video marketing
Live videos allow a brand to get connected with its audience on a human level and this type of human touch and interaction is not available in any other form of content used on the digital platform. There are other many benefits of live video marketing and we have mentioned some of them below.
Better engagement
According to a recent report, it has been found that 80% of the consumers
will be more interested in watching a live video than reading a blog from a company. Since video based content is visually more appealing and easier to grasp, people prefer it more than any other form of content.
Wider reach
Through live videos, you can get connected to millions of people and this is why its reach is better than all other forms of marketing. Because of better reach, you will also have better brand awareness. And since there are no geographical restrictions in live videos, you will never be confined to a certain type of audience base. This is why live video marketing is used to spread awareness about new products and services.
Improved customer relationship
Since you will be interacting with your customers in real-time and on a human level, you will be able to build a better customer relationship. It has been seen that live video marketing proves to be more effective in building trust and loyalty among customers in comparison to all other forms of marketing. No other form of marketing allows you to interact with your customers personally. So, even if you are looking forward to improving customer relationships, you can use live video marketing.
Better conversion rates
If you will use live video for your firm then you can easily demonstrate your product instead of moving through the step-by-step process which begins with first explaining how your product works or how it is different from others. So, this way, you can directly show your products to your potential customers and thus you will have higher conversion rates. Even 70% of the marketers out there believe that live video is much better at improving conversion rates than all other forms of marketing.
How live video marketing is being used?
Live interview with industry experts
People on the digital platform are always hungry for reliable information and you can fulfill this growing demand through live videos. If you will start doing live interviews with industry experts then it will surely make people succumb to watching videos since industry experts are trusted among the customers and they will consider them to be a reliable source of information.
By doing live interviews with industry experts, you can even work on improving the credibility of your brand, regardless of the size of your firm and the industry domain you are dealing with.
Questions and Answers with professionals
If you will go through the current social media trend then you will realize that people are more interested in watching Q&A sessions and thus it can be included as a part of your live video marketing strategy.
By choosing the right subject of discussion and by choosing the right industry expert, you can easily make Q&A sessions both informative and entertaining. You are not even restricted to a particular type of niche while organizing such sessions since it will allow the audience to get directly in touch with industry experts.
Live tutorials
You can’t make a person succumb to buying your product through colorful ad banners or catchy taglines only. The modern day consumers are always looking for a strong reason to buy your product or service and through Livestream, you can surely give those customers a solid reason. Through live tutorials of your product or service, you can easily highlight the purpose of the product and thus it proves to be highly fruitful for sales.
You should know that live tutorials have even become an inseparable part of influencer marketing as brands have started hiring experts to do live tutorials related to the product or service which makes the Livestream more reliable. But you will have to make sure that your live tutorials are not only about a sales pitch.
Live unboxing
This is one of the most common types of videos being used on platforms like YouTube by bloggers and customers are more interested in watching these types of live videos since it gives them the first look of the product. People who are crazy about gadgets and other types of products wait eagerly for unboxing videos.
But unboxing is not only limited to gadgets now as it is now being implemented to lifestyle-based products as well. So, if you are launching a new product then you can promote your product by asking one of the bloggers related to your industry to do a live unboxing of the product.
Live behind the scene
Using behind the scene live videos can be a great way to engage the audience since it will give them a view of how their brands work and function. There are many ideas to use a live video on such topics. You can give your audience base a look at the manufacturing plant or you can simply show the working culture of the office.
You can even use funny bloopers to make the audience aware about what goes behind the scene and since the customers will also be interacting with you, it will make the audience get connected with your brand on another level.
Live video marketing has slowly started gaining popularity among most of the marketers and in order to take advantage of this strong marketing tool, you will have to be aware about the basics of successful live video marketing. Make sure to include platforms like Facebook and YouTube in your live video marketing strategy and use innovative ways to get in touch with your audience in real-time.
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How To Build A SaaS Marketing Dashboard For Your Business?
A SaaS marketing dashboard is essential for tracking key metrics, optimizing campaigns, and making data-driven decisions. A survey revealed that 88.2% of professionals working directly at SaaS companies utilize data dashboards to monitor and analyze their marketing performance. Whether you're a startup or a scaling SaaS business, having a well-structured dashboard can provide real-time insights into your marketing performance. What is a SaaS Marketing Dashboard? A SaaS Marketing Dashboard is a centralized visual tool that helps B2B SaaS marketing teams track, analyze, and optimize their marketing performance. It integrates data from multiple sources—such as website analytics, CRM systems, advertising platforms, and email marketing tools—to provide real-time insights into SaaS KPIs like customer acquisition cost (CAC), monthly recurring revenue (MRR), and lead-to-customer conversion rates. 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Here are some key reasons why your SaaS business needs one: Data Management: SaaS dashboards centralize data from multiple sources, eliminating the need to access different applications and ensuring data quality, speed, and consistency. Visibility: With interactive visualizations, dashboards provide a holistic view of business operations, customer behavior, and performance metrics, enabling informed strategy development. Cohesion: By providing 24/7 access to information across platforms, dashboards promote cohesion and collaboration within the organization, including sharing insights from SaaS LTV calculation. Growth: By identifying trends and patterns, dashboards empower businesses to capitalize on strengths, minimize weaknesses, and drive continuous growth. This is essential for scaling popular SaaS products. Communication and Collaboration: Dashboards facilitate cross-departmental communication and collaboration by sharing data-driven insights and ideas. Components of a SaaS Dashboard The SaaS KPI dashboard is a strong tool that helps firms gain important insights into their performance indicators. It focuses on critical metrics, including user engagement, churn rate, customer acquisition cost, and lifetime value, providing actionable data for better decision-making. Users can quickly change their plans thanks to real-time data updates. Customization options enable enterprises to modify the dashboard to meet their requirements, assuring relevance and usability. In summary, the SaaS KPI dashboard enables firms to efficiently analyze their performance and SaaS reviews, identify areas for development, and promote ongoing growth. Actionable metrics: The SaaS KPI dashboard prioritizes actionable metrics, including user engagement, churn rate, customer acquisition cost, and lifetime value, offering valuable insights into performance. Real-time data updates: Ensuring access to the most recent data, the dashboard provides real-time updates, enabling informed decision-making based on the latest information, assuring relevance and usability in tracking SaaS lead gen. Customization: Users have the flexibility to customize the dashboard according to their specific needs, emphasizing the most relevant metrics for their business objectives. This feature enhances user experience and ensures that the dashboard remains aligned with evolving priorities. Why building a value-based dashboard Saas is essential? Constructing a value-based dashboard is imperative as it serves as a pivotal tool in user-centric software development. Unlike traditional dashboards that merely present data, a value-based dashboard is meticulously crafted to furnish users with essential insights crucial for attaining their objectives. It transcends the conventional by delivering not just information but meaningful, actionable saas reporting and insights that foster user engagement, retention, and overall satisfaction. The significance of developing a value-based dashboard is underscored in the early stages of software product creation. By prioritizing its implementation, developers ensure that users have access to pertinent information necessary for making informed decisions, which is essential for making informed decisions in SaaS sales strategy, steering their actions toward positive outcomes. This proactive approach aligns with the ethos of user empowerment, elevating the overall user experience and contributing to the long-term success and viability of the software product. In essence, a value-based dashboard becomes a cornerstone in the foundation of user-centric design, driving success and satisfaction in tandem with the users' goals. Benefits of a value-based dashboard Enhanced User Experience (UX): Incorporating a performance-driven dashboard design improves the overall user experience, making it more intuitive and user-friendly for demand generation examples. This, in turn, helps prospects quickly recognize the value of your product, facilitating smoother onboarding processes for critical business perspectives. Increased Customer Retention and Utilization: A value-based dashboard contributes to higher user retention rates by ensuring that users find ongoing value in your software. The design encourages regular and effective utilization of the software, leading to a more engaged user base. Positive Word-of-Mouth Marketing: Happy customers, impressed by the value-centric dashboard, become natural advocates for your product. This positive sentiment translates into word-of-mouth marketing, as satisfied users are more likely to share their positive experiences with others. Building Frequent Users: Satisfying users, particularly those engaged in repetitive tasks, establishes a positive feedback loop. Users find value and convenience in your software, leading to increased frequency of use and a higher likelihood of becoming dedicated, frequent users. Improved Net Promoter Scores (NPS): The positive user experiences derived from a value-driven dashboard contribute to higher Net Promoter Scores. Users are more likely to recommend your software to others, creating a positive impact on your overall marketing strategy and customer acquisition. This blog is your roadmap to developing a successful B2B SaaS referral program and mastering the essential SaaS go-to-market strategy for sustained success in this competitive landscape. SaaS Marketing Dashboard Whether you're a SaaS founder, CMO, growth marketer, or part of a performance marketing team, this template will help you track and monitor your marketing efforts. Download Now Key elements of a Saas dashboard A solid SaaS dashboard has essential components like: User-friendly interface: The SaaS dashboard template should be simple to use and comprehend so that users may quickly gain actionable insights and make decisions based on information. Real-time data updates: To guarantee that you always have the most recent information, the data on your KPI dashboard should refresh in real-time. Key Performance Indicators (KPIs): KPIs give you a clear picture of how well you're doing in relation to your strategic goals. For example, if a KPI is churn rate, which tracks the frequency at which customers choosing to discontinue business with you, if the objective is to boost client retention. Customization capabilities: The dashboard should allow for easy connectivity with important business systems for the inclusion of metrics on-demand. It should be created with your specific business requirements and user preferences in mind. Additionally, it should offer a variety of graph designs using powerful charting features to accommodate different visual preferences. What Metrics Should Be Included in a SaaS Dashboard? The key to a successful SaaS analytics dashboard is to include the right mix of metrics that provide a comprehensive view of your business. Here are some essential metrics to consider: Monthly Recurring Revenue (MRR): The predictable revenue generated from monthly subscriptions acts as a reliable indicator of a company's financial health and growth trajectory, facilitating strategic planning and resource allocation. Annual Recurring Revenue (ARR): Annual Recurring Revenue quantifies the total revenue generated from subscriptions annually, providing insights into long-term revenue stability and growth potential. Churn Rate: The Churn Rate, representing the percentage of customers who cancel subscriptions, offers crucial insights into customer satisfaction and retention strategies, guiding efforts to minimize attrition and maximize revenue. Customer Acquisition Cost (CAC): By quantifying the average expense associated with acquiring a new customer, including marketing and sales costs, Customer Acquisition Cost helps optimize budget allocation and assess the efficiency of acquisition strategies, such as backlinking strategies. Lifetime Value (LTV): Saas Lifetime Value estimates the net profit a customer will generate over their relationship with the company, guiding decisions related to customer retention, loyalty programs, and overall revenue optimization strategies. Average Revenue per User (ARPU): Average Revenue per User signifies the average revenue generated per user or customer, aiding in evaluating pricing strategies, product offerings, and revenue forecasting within the SaaS market Strategy. Customer Retention Rate: Customer Retention Rate, representing the percentage of customers retained over a specific period, underscores customer satisfaction and loyalty, influencing retention strategies and revenue stability. Lead Velocity Rate (LVR): Lead Velocity Rate measures the rate at which qualified leads are generated, reflecting the effectiveness of marketing efforts and providing insights into sales pipeline health and future revenue projections. Net Promoter Score (NPS): The Net Promoter Score serves as a key indicator of customer loyalty and satisfaction, gauging the likelihood of customers recommending the product or service to others, and guiding efforts to enhance customer experience and retention. When selecting a SaaS dashboard template, consider the following factors: User-friendliness: The dashboard should be straightforward to use, providing rapid access to pertinent information. Scalability: As your company expands, the dashboard should be able to handle increased data quantities and changing requirements. Security: To secure critical corporate data, ensure that the dashboard uses industry-standard security procedures. Integration: The dashboard should work smoothly with your existing systems and data sources, allowing for a smooth flow of information. Customization: Look for a dashboard with customization options to personalize the UI and KPIs to your company's requirements. Conclusion SaaS dashboards are essential tools for contemporary SaaS companies because they capture the power of data visualization and provide the insights required to drive growth, improve customer experience, and optimize operations. SaaS dashboards including those integrated into SaaS website design and SaaS pricing pages, are the foundation for data-driven decision-making, resulting in corporate success. As you begin your SaaS journey, thoroughly assess your company needs and select a SaaS dashboard design that corresponds with your objectives. With the correct dashboard in place, you'll be able to navigate the competitive landscape, find opportunities, and make educated decisions to move your company ahead. ...
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