Five Digital Marketing Strategies that Grow Family Law Firms


Saffron Edge


Nov 23, 2021


4 min read

Handling the internal matters of households and aiming to bring peace, fairness, and justice between the family members is the critical role of a family law firm. Family lawyers are those professional guides who possess the expertise in managing the legal issues or mistreatments done within family members, like child custody, a divorce between parents, parental rights, juvenile matters, etc. The prime significance of a family law firm is to take these matters to court and acquire legal orders for the sake of the human rights of every member of the family. It allows people to get a fair and just ordinance that ends the ongoing family disputes. With more and more legal firms getting established in the market, it has become necessary for your family law firm to enroll ineffective brand marketing techniques to ensure maximum leads and prevail for a long and beneficial time in the market. According to Statista, on average, lawyers spend 1.4 hours building referrals and network with new clients. family law digital marketing

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Family law marketing allows law firms to drive more client calls to further convert to successful leads. Since marketing is all about taking your brand to the target audience and transforming it with modern-day technology, your law firm must invest in thoughtful marketing to boost revenue.  As far as the suitable marketing medium is concerned, digital marketing is one of the significant contributors to acquiring efficient sales. An exemplary approach for family law digital marketing is to gather all the insights about your target groups and devise extensive marketing techniques that work brilliantly for your law firm.  Below are the top 5 digital marketing techniques that are significantly helping family law firms to build up and prosper -

Put forward excellent and quality content 

Informative content is the key ingredient of digital marketing. The quality of content you publish establishes your brand identity. It not only connects your audience with your brand but also portrays your active online presence. Therefore, the first step towards finding your first digital marketing strategy is to use relevant content. It may include quality infographics, blog posts, legal practice articles to keep your audience informed about the extensive legal services your family law firm renders. Content that lives up to the needs of the potential clients brings a massive impact in terms of SEO improvement and average lead conversion rate.

Aim for superior user experience  

Simple user journey and website navigation allow a customer to convert into a client and thus, contribute to your revenue. User experience (UX) is becoming crucial for every business, and family law firms are no different.  When a prospect visits your website, it is essential to help them quickly navigate across your website. It entails focusing on user navigation tactics that require your law firm to make moderate changes to its online website. Inclusion of FAQs, creating mobile-friendly apps, comprehensive site bios, etc., are some ways to strengthen your digital marketing strategy in no time.

Get better with Google Screened 

Financial organizations, legal firms, or hospitals- these are a few institutions that aim at building a well-grounded online reputation to attract clients. Your family law firm can conveniently take advantage of Google Screened Program to set up a trusted and commendable online reputation so your potential clients can visit your website based on your verified checkmarks. Google Screened badges are a must-to-have element for law firms to assure their clients that they have licenses to render legal services. family law digital marketing (1)

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Focus on effective SEO

SEO or search engine optimization is the basic process of enhancing the quality and quantity of website traffic by focusing on brand visibility, quality content, and user experience. For a law firm, family law digital marketing includes maintaining an SEO strategy to appear on the top of the search engine result pages (SERPs). In this way, potential clients can notice your online presence without any difficulty; therefore, it bags you the opportunity to gain an edge over your rivals. 

Manage your social media accounts 

At last, improving your digital presence via social media platforms like Facebook, Instagram, LinkedIn, Tumblr, etc., is a great way to attract a potential audience that mostly remains active over the internet. Most brands enlighten their audience by sharing business insights, a list of services, day-to-day accomplishments so the brand and audience can engage positively. One can attain it by posting daily blogs, informative facts about legal practices, short videos that brief prospective customers on relevant content. family law digital marketing - social media

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