7 Hacks Where Your Inbound Marketing Can Improve Lead Nurturing
Feb 03, 2016
10 min read
Growing and nurturing leads is often regarded a very big challenge in marketing, nevertheless, a good number of inbound marketers often find it a tougher task in managing. Since inbound marketing was a very practical marketing strategy aimed at achieving business success, it can be used to improve lead nurturing.
Some hacks and inbound marketing practices that helps the marketer to grow business leads while also nurturing them to success.
Make Your Inbound Marketing Remarkable
It pleases me to ask you, how many marketers with the mindset of nurturing emails have you seen implement creations like “ Heyo! Thank you for visiting our whitepaper”? Common! marketing in its entirety is supposed to be very inventive, and the marketers behind it creative. Abhor conserved email templates and start developing something very remarkable and inviting, and watch your list as it grows beyond expectation. That’s the goal, always remember! the very best thing about this tip is that it welcomes readers to view it, read it, and even try to download some piece from your website, this is what I refer to as nurturing.
Do Open And Click-Through Goal Setting
A good number of marketers out there sing the song of email tracking, but some often make the mistake of neglecting goal setting. Do you have a pre-planned action on open-rates and click through rates on the lead nurturing? Another thing to have in mind is that the blogosphere does not encompass a lot of definitive data on the outcome of the numbers.
Do your social media monitorization
Did you realize that you can monitor discussions happening at this moment on Twitter? You may convey a lead-supporting email that prompts your prospect to pose a question or make a remark on Twitter. Does that sound great to know? You are sure it would. There are also certain tools that help you to monitor your social media platforms for keywords, alert your team and also permit you to interact easily; HubSpot could be the better choice in this category.
Emphasize on the pains of your audience
Do you know that you can drive your audience deeper into a sales funnel with a tactical measure? There are so many ways of doing this, a good number of marketers recognize the pains of their audience but does not have it in hand, the relevant ideas to explore. This is called the concept of being engrossed in indecision which can be ruled out being more professional. The bottom line is this, by talking more about the problems of your readers, it helps them to come closer, giving them hope that there is a solution to their problems and who knows when...you may just come in with their desired response in the next couple of post.
Invent Videography
Incorporating Videos into your inbound marketing campaigns also helps in lead generation. Ever received an email with a video embedded into it? Guess you know what that means, you know the outcome it will portray at first sight which is clicking and immediately viewing it.
Categorize your audience
categorizing your audience would give room for better communication and improved message delivery. Contents for your existing audience should be separated from that of potential audience and Vise Versa.
Incorporate marketing automation
The use of automated system in inbound marketing will also help to improve lead nurturing irrespective of the campaign volume. The major role of automation software is to send out timely info to your distinguished potential customer with regard to their activities on your website.
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7 Reasons Why You Shouldn't Rely On Website Rank Anymore
The world of digital media has surpassed all the assumptions in terms of audience and size. There are more than 1.5Billion active users on the internet right now. Using this space is mandatory for any business organization. But, as the audience size increases, so do the number of websites. New search algorithms have also replaced the earlier ones, which are now more inclined to provide a better user experience. Improving the standard of content is essential, but relying heavily on it will not work. Search will always act as a supporter, but the audiences are to be brought from different channels as well. Let's briefly discuss some more reasons why relying on website rank will not help.Keyword Planners going off- BERT has taken all the spotlights and has disturbed the Seo ranking gurus. Their years of research and hard work is slowly coming to an end. Natural language is the key to giving you organic traffic these days. With intent-based models coming up, the keywords and string-based planning has gone obsolete, and relying on just the website rankings will no longer help a mass audience anymore. New trends are in practice, and people are moving from the traditional systems towards the advanced technologies designed to improve customer experience on the search system. Competition - There are about 200million active websites on the web right now, each representing some business and with SEO experts sitting around every corner of every city, implementing tactical strategies for optimizing their search score, beating all of them and taking the highest position on the search rank can be a daunting task. Almost every other search query has more than 5000 results, and a lot of them are optimized according to the search algorithms by the marketers. So, in the world of heavy competition, relying just on website rankings will be a considerable risk. It might give you your desired result, but the probability of that happening diminishes with the new websites going live every day. Brand Building- With high competition in the market, it becomes even more critical that companies focus on building their brands. Snippets from a high performing and famous brand will gain an edge over other search results in terms of both credibility and trust. Companies are strategizing to build and grow their brands. Branding is critical to a company because of the overall impact it makes on the business. Branding has the power to change people's perception of your business and can help you bring in new customers. Branding also helps to add value to your business and creates trust in the marketplace as well. Optimizing Video Content- Videos are the most interactive means of indirect communication. Brands use videos to give the audience information about their products and services, a lot of which in a way is not possible when you are structuring and executing your SEO-based content. Videos can help pull-in lots of traffic into websites from different sources. According to Forbes' research, YouTube is the second-biggest platform where the searches are done, only behind Google. And the audience visiting the brand's page after seeing their YouTube videos are usually the people who are really interested in the service the brand is offering. Some essentials for making the best video contents are- The video should be representing the brand. Shoot for both long and short formats, from 6-second videos to documentary films, and all the things in between. Videos should be responsive to both mobile and desktop displays. Make it shareable across social platforms like Facebook, Instagram, and Snapchat. Content should be made, keeping your primary target audience in mind. Advertising- Organic means to capture audiences will limit your potential, and your customers might go somewhere else if you are not using your advertising options adequately enough. Using Google Adwords is one of the most effective ways to drive people in your search. Google processes 40,000 searches every second, and the basis of the results are a lot of factors that include relevancy, brand popularity, and content. Advertising your search pages through Google Adwords is essential to drive that traffic.Getting customers organically might take a lot of time, and will still not guarantee good visibility. Running paid campaigns will help you get the traffic according to your budget as PPC gives you the option to pay only when somebody actually clicks on your search snippet and gets redirected to your website.You can set. PPC charges according to your budget, and Google will serve your campaigns accordingly. With the world going digital, almost everybody you know is on some or other social media channel, and using social media platforms for your paid campaigns will boost your reach and help you generate a quality amount of traffic on your website. Popular social media platforms like Facebook, Instagram, and Linkedin have more than 1.5billion users on their platform with different demographic sets. Social media advertising gives you the luxury of distributing your ads among the relevant audience sets on their ad manager's panel wherein you can choose your target audience depending on various factors, which includes age, gender, location, interests, professional status, and even their mobile devices. Running digital campaigns also gives you a lot of insight about the audience interested in your brand, which will help you devise your further strategies and remarketing plans.On-Page Content Management - One area of attention is designing good content on the website and focusing on the customer's user experience. Optimizing content and using a lot of paid media might bring you the good size of relevant audience, but it would again be of no use if they have trouble finding what they are looking for. Just bringing in people through robust SEO strategies would not help increase revenue if the interface is not up to the mark.Content Management on the website is essential for enriched user experience. Otherwise, it will just increase your expenses and will increase your bounce rate on search consoles. Using promotional banners, putting informative videos on the right places, link-locking the website throughout different webpages are some signs of proper content management, which increases the customer's overall experience on the site. Designing the Product - Product reviews and feedback are the basis of developing improvement strategies, and for making different products. Bringing customers on the website and selling them services would not serve all the purposes if the product itself isn't purchasable because of the quality and the price. Product reviews are read by new buyers, and based on that, they proceed and decide whether they should make a purchase or not. It's vital that brands focus on product features as well and improve the flaws. Conclusion There are a lot of technicalities involved when you are running through online sources of driving traffic on your website, and just optimizing your content according to search algorithms won't help. Making the website visible is essential, but the process takes a lot of time and doesn't guarantee success because of aggressive competition. Relying just on organic SEO would lead to slow growth, and it should be backed up by the elements mentioned above. ...
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How Can A Legal Firm Avoid Digital Marketing Blunders?
Online marketing has been the talk of the town nowadays, and it's because the businesses that are investing in it acquire the attention of their target groups. Digitally reaching out to your potential customers via different sources and strategies is called Digital Marketing, which has grown its roots all over the globe. Primarily in today's world, when a pandemic struck everyone, the need for digital marketing solutions skyrocketed. As a result, the weekly usage of digital screens has grown tremendously! Before establishing a firm, its marketing becomes essential to pre-inform the target audience about its arrival time. It helps the business to create hype in the market potential and quickly capitalize on that opportunity in the initial phase. Digital marketing can be defined as a set of online practices that come in handy in connecting with prospective customers and influencing them to buy your product/service. Today businesses can target millennials very quickly; for instance, 84% of the millennials are likely to get affected to purchase a product if they see user-generated content that promotes the product. As per a study, almost 82% of consumers search the internet before buying a product or a service locally. Source: Pexels Since people from various countries across the globe are fetching their purchase actions from the internet, we can say that every business has changed its marketing approach and has adopted the fundamentals of digital advertising. The ever-growing business world has always considered marketing a never-ending process, which helps you connect with people at the right time and provide a product/service to fulfill the need. And as people are always up on the internet, it is better to find them there and influence your business supremacy. Even one-third of the total clients go to the internet to start their search for an attorney. Mobile devices account for 59% of total organic searches on the internet. Digital marketing has various methods to help your business grow- such as email marketing, social media trends, blogging, content and pay-per-click advertising, etc. Your business can take up a suitable digital marketing method to attract your target group. For example, suppose you have a legal firm and want to attract a new customer base - how would you do that? Legal firms require utmost accurate marketing practices to ensure no ineffective gaps compromise their business operations. For a legal firm, it is essential to adopt suitable marketing drives and run online campaigns to create a customer-engaging ambiance and provide satisfactory services to thrive in a cut-throat market. Challenges In Applying A Digital Marketing Plan Being a lawyer isn't easy - you always have to chase your clients via offline and online marketing channels and portray your best brand image to attract them to your firm. Using digital marketing methods to your benefit is a great way to establish the credibility of your legal firm. However, there are often many challenges in identifying and adopting an effective digital marketing strategy. Below are the points that depict the same - Plenty Of Marketing Practices - A legal firm has specific target groups and mainly focuses on acquiring their attention by connecting them from ads, phone calls, etc. But, with the introduction of prominent marketing mediums, lawyers sometimes tend to use the same marketing strategies to that demographic of their target groups that might not be able to access it feasibly. For example, a potential client might not be much tech-savvy if aged, and since you continue to advertise your services via online ads, you might lose the opportunity to draw their attention. Source: Pexels Time-consuming Content Updation Process Your online website always requires updated content and information which the customer can access anytime. Since it calls for a constant check on your blog/website, failing to do so might represent your webpage as static and idle. It is one of the significant challenges in digital marketing that your legal firm might face, and updating every small detail could be daunting too. Source: Pexels Adhering Social Media Trends - It is observed that maintaining an active social media account is quite helpful for every business. They are successfully able to connect with their customers and share blog posts about their products/services. But, it seems a bit strenuous for a lawyer to run after social media profiles, create online content for blogs, or take up a live session. Suggestions To Avoid Digital Marketing Mistakes For a successful legal digital marketing drive, it is imperative to develop a practical framework of strategies that could be altered for each demographic and used to avoid any digital marketing blunder. The key to preventing any possible marketing blunders should include - Set Your Target Groups Accurately First, develop your potential customer's characteristics and use various tactics to refine the profile. As a law firm, you can geo-target your clients and be specific to what services they require. You can create the web content based on the service area you'd operate it, and as a result, you'll receive cases. Research about the type of lawyer your target audience wants, what services they would inquire for, etc. Based on the information available to you, your firm can prepare strategies to identify the right consumer for your business. Optimize Your Website When customers visit your website, they should feel intrigued by the available content. They must feel engaged with what they're getting on the website to ensure a great user experience. As a law firm, you can create content for your website that is also mobile-optimized, so there remain multiple ways for your prospective customers to reach out to you. Construct your web pages so that they load pretty fast, information is visible in an optimized way to ensure conversion rates. Choose Right Keywords Keywords are an essential element of attracting your target customers. Once they put a search query related to your keyword, they'll be routed to a Google SERP that provides them website links that include those relevant keywords. Keywords used with a hiring intent often promise more conversions. For example, your law firm can use progressive hiring keywords like "need an attorney," which may be similar to what customers might search for. You can also take advantage of online keyword research tools to get more information and ease your selection of keywords. Use Search Engine Optimization Enable Google My Business to increase your law firm's visibility on the search engine result pages so your target customers can find you easily. Include firm name, contact numbers, and physical address to enhance brand credibility. To avoid digital marketing blunders for your law firm, develop your website with effective backlinks, relevant content text, and incorporate positive customer reviews to convince mass clients. Source: Pexels Often law firms require external assistance to overcome these digital marketing challenges as they fail to cope with these problems and their core operations. We at Saffron Edge are your digital partners that'll aid your marketing concerns with our years of expertise and varied services. Our team consists of online marketing professionals who will strive to comprehend your target market and strategize your marketing plan. In addition, we aim to provide you with an array of dedicated services to enhance your profit levels by working with a tailored approach and a range of online solutions. Contact us today to learn more! ...
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How To Get Your Business On The Top Of Google Search? (Updated)
Almost every business that exists over the internet may have tried their best to rank their websites high on search engine page results. Companies try to align their website with the latest trends and implement the best SEO practices to achieve the best outcomes. Search Engine Optimization has been one of the most crucial aspects of organic search marketing. Every online business owner or marketer would look forward to implementing the latest SEO trends as old SEO techniques or strategies may become ineffective in driving good results. Alt tag - how to get your business on the top of google As we know, Google is the world’s biggest search engine; it generates more than 80% of desktop search traffic. According to a recent study, the search engine giant engulfs a market share of 95.45%. Hence, a slight shift in the Google search algorithm can drive a significant change in your website rankings. But why does Google modify its search algorithm? Every year, there is a change in the browsing patterns and search behavior; therefore, Google evolves to maximize the user search experience. As the use of search engines changes, the Google search algorithm changes. Over the past few years, we have seen an immense rise in the mobile-first approach. Due to this, websites focused on producing mobile-friendly, easy-to-navigate, and highly accessible websites on a diverse range of mobile devices. While no expert can predict what you should concentrate on for the next year, you can always consider the trends that may dominate the SEO strategies in 2021. Here are the top SEO trends that you must consider to rank your website higher on Google SERPs. The Latest SEO Trends That Can Help You Rank Higher In 2021 Here are the top SEO trends that can help your website succeed in 2021. You can follow these tips to enhance and improve your content as well as your website strategy. 1. Align Your Website For Voice Search. Voice search has made its place over the internet quite seamlessly. With products like Google’s Assistant, Siri, Alexa, etc., voice technology has become very popular. Hence, you can consider implementing voice search strategies that can enhance your SEO efforts. Voice search tactics and SEO strategies are quite different from each other. Voice search involves a natural flow of language and considerably longer. To align your website with the latest voice search strategies you need to optimize your content for long-tail keywords. Source: 2. Utilize Schema to Markup Your HTML. What is schema? It is the structured data that helps search engines understand your website’s intent clearly. Therefore, you can use Schema markup, which can enhance your website’s visibility on Search Engine Result Pages. You can add markups to your website posts or use tools that can analyze, test, and enhance your schema data. You can also use some dedicated plugins that can help you improve your overall SEO functionality. You can also review Google’s structured data guidelines as it offers various reports in its webmaster tool. 3. Optimize Your Site Performance And Speed. Website speed optimization is something that marketers often discuss; however, it’s crucial to regularly check the loading speed, especially when you want to improve your website rankings. Today we see Google taking account of a website’s page speed for mobile devices. Why? Because of the growing popularity of mobile search and browsing. Hence, minimizing the load speed time should be your primary concern. You must include critical strategies like implementing a caching solution to enhance your website speed. 4. Tap Into Artificial Intelligence. The growth of Artificial Intelligence is enormous, and it is pretty evident. The global market for artificial intelligence is expected to reach $327.5 billion. The growing popularity of intuitive AI-based tools and technologies may have a crucial role in determining SEO trends. Did you know even Google uses Artificial Intelligence to enhance customer experiences over the internet? Multiple machine-learning-based bots can help you improve your Google Search results. These tools analyze tons of web pages; search engines use them to provide more relevant results for search queries. Today, numerous SEO tools utilize Machine Learning; these tools are experiencing a growth in popularity as they help marketers enhance SEO. The analytics provided by these tools can convert unorganized data into clear insights. These insights can help you figure out patterns that you can consider to improve your SEO game plan. 5. You Must Enhance Your Mobile Pages With Google’s mobile-first index, Google ranks web pages based on their designed version for mobiles. If your website performs excellently on a desktop but fails to impress visitors on a smartphone, then it may affect your SEO rankings. Due to this reason, you must optimize your website for mobile devices; today, marketers need to spend more time optimizing their websites for mobile. They must ensure that their web pages are responsive, fast, and usable across all devices. Regardless of the screen size of the mobile device, web pages must perform well in all types of situations. If you have designed a few elements of your website that work well on your desktop, you need to ensure that the same level of intuitiveness is maintained over mobile devices. If there are random pop-ups on your website, they’ll interfere with the experience a user will have on their smartphone. To avoid such issues, you must test your website on multiple devices. 6. How To Use Google Trends For SEO? Create A Knowledge Base! Having an intrinsic knowledge base can help you create an effective customer service and content strategy. When you have an excellent knowledge base, your users can access it to resolve their queries. However, creating a knowledge base has SEO benefits too. You can offer a diverse knowledge base to your customers that contain quality content. Make sure that they are keyword-rich; valuable keywords enhance your content's performance on search engines. Did you know that 92% of the customers feel the urge to switch to a different company if they witness poor customer service? Having a knowledge base can help you in offering two significant benefits. You can deliver rich content along with premium customer service. Bonus tip: you can cover the topics while using optimized keywords. It will help you in enhancing your knowledge base. 7. Enhance Your Technical SEO Practices There are two critical aspects of technical SEO that include the speed of your pages and mobile friendliness. But there’s another pretty important aspect. To enhance your technical SEO, you must also focus on improving your site security. Nowadays, Google demands websites to register themselves with HTTPS. It notifies Google that the website is secured. There are few additional elements that you must take care of: Website architecture: When a website is designed logically, the search engines can crawl easily over the pages, crawlers can seamlessly index your pages, enhancing your website rankings. Snippets: This sort of markup puts additional information on your web pages. It will help your web pages to stand out in search results. Duplication: Search engines can negatively affect your website if you re-use the content or the exact text repeatedly. Takeaways With these latest SEO trends, your business can enhance its SEO strategies which can help you to rank your website high on Google SERPs. You must consider new algorithm updates and ensure that your website complies with these strategies. If you are looking for data-driven, strategic SEO tactics, Saffron Edge can help you develop and implement its expertise with the latest SEO trends. Contact us today to know more about how we can help. ...
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