5 Marketing Tips To Boost Your Ecommerce Business
Aug 07, 2017
10 min read
The internet is no longer merely reduced to be a source of information and platform to connect with people. With the advent of advanced technology, it is hard to restrict your business within four walls. An Ecommerce website plays a significant role in your business. It is a website which allows your audience to subscribe to the services and purchase products online. E-commerce websites have served the purpose of upcoming businesses whether they are emerging or established brands. At present, an increasing number of customers is turning to online shopping. The daily experience of a customer is becoming more mobile friendly. After you have established your Ecommerce website, there is always a temptation to improve the business strategy. Let’s take a look at essential marketing tips which can enhance your business in a short span of time.
1. Create an easily navigable website
You need to ensure that the structure of your website is well-organized and customer friendly. It should be easily accessible by the search engines and visitors. This makes it easier for the visitors to search what exactly they are looking for in an organized and navigable website. The font size, call to action and infographics variants of website development can make a lot of difference. You should divide your website into categories in order to simplify the process of navigation for the visitors.
2. Promote your services and product
Merchandising the product and services of your brand can change the overall experience of online shoppers. It can boost up to ? of the sales. You should try to understand the preferences of your targeted users and categorize the products accordingly. Merchandising is all about designing your website in a way that it makes the experience of the customer memorable.
3. Choose pictures which define the products
You will be amazed to know that captivating pictures of the product drive more traffic to the website. By using appealing pictures on your website, you can actually retain the users from leaving your website. An appealing website needs to invest in amazing pictures of products and services. Capturing close details shot, different angle shots and high-quality view of a product can ensure a visitor to trust the product.
4. Embed Google Analytics in your website’s structure
If Google Analytics (GA) is missing from the structure of your website, get it fixed without any delay. Without this tool, you won’t be able to resolve the problems of your website. It provides an important data regarding the search requirements of customers on the web. Google Analytics also offers technical details which are valuable to the website designer.
5. A/B Testing
It is useless to make changes on your website without knowing its impact on your sales. The changes which are implemented should be beneficial and in order to track the benefits, A/B testing is an essential process. This testing calculate the effects on the sales after you have made the required changes. If the impact of A/B testing is positive, then, you may go ahead and implement those changes.
There are ample of ways to boost your E-commerce business. But, you may go ahead with the plan that you require for making your business successful. Investing time will definitely help you in exploring the relevant sources to emerge as an E-commerce leader. If you have any query regarding your business, feel free to contact us anytime.
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How Brands Are Using Live Video Marketing To Increase Business Presence?
With the advent of the internet, businesses from all over the world have now got many different types of content through which they can increase their business presence and the best part is using these different forms of content is pocket-friendly as well. But if you will go through the current top trends of SEO then you will notice that there is one form of content that is leading the digital platform and that is video based content. Even if you go by the stats, you will find that most of the people on the digital platform are now preferring video based content as more than 54% of the consumers look forward to seeing more video content from brands. But instead of being dependent only on one type of content and limiting your reach, you should start considering live video marketing as well. The proliferation of live video began almost a decade ago with platforms like Livestream and Ustream. 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Live unboxing This is one of the most common types of videos being used on platforms like YouTube by bloggers and customers are more interested in watching these types of live videos since it gives them the first look of the product. People who are crazy about gadgets and other types of products wait eagerly for unboxing videos. But unboxing is not only limited to gadgets now as it is now being implemented to lifestyle-based products as well. So, if you are launching a new product then you can promote your product by asking one of the bloggers related to your industry to do a live unboxing of the product. Live behind the scene Using behind the scene live videos can be a great way to engage the audience since it will give them a view of how their brands work and function. There are many ideas to use a live video on such topics. You can give your audience base a look at the manufacturing plant or you can simply show the working culture of the office. You can even use funny bloopers to make the audience aware about what goes behind the scene and since the customers will also be interacting with you, it will make the audience get connected with your brand on another level. Live video marketing has slowly started gaining popularity among most of the marketers and in order to take advantage of this strong marketing tool, you will have to be aware about the basics of successful live video marketing. Make sure to include platforms like Facebook and YouTube in your live video marketing strategy and use innovative ways to get in touch with your audience in real-time. ...
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How To Leverage ChatGPT For Your DTC Brand?
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The adoption of ChatGPT-powered chatbots can assist organizations in achieving this level of personalization in a more streamlined and effective way. This level of personalization is a crucial driver of customer pleasure and loyalty. Moreover, massive language model technology's sophisticated interaction capabilities have the potential to give a considerable competitive advantage. Not only will it increase the usage of intelligent chatbots in customer service, but it might also completely alter industries like healthcare or education. Businesses may build more responsive, effective, and human-like chatbots by utilizing ChatGPT's capabilities, which will ultimately result in a more positive and memorable client experience. 2. Manage Your Social To keep ahead of the competition, businesses must be watchful and track brand or keyword mentions in real time on social media sites. Manually monitoring social media networks, however, can take a lot of time and result in missed opportunities or potential problems. With ChatGPT, organizations can now effectively monitor brand or keyword mentions on social media platforms and provide marketers with timely warnings about any possible problems or possibilities. These AI-powered chatbots may be set up to track the tone of social media remarks, giving businesses crucial information about how their customers view their brand. Generating optimized social media postings is one service that ChatGPT can offer that is quite valuable. For instance, ChatGPT can rapidly and effectively create optimised tweets that fit inside the character restriction for Twitter statement releases. ChatGPT can construct an engaging story with only a few details, saving time and effort in the process. Also, ChatGPT can be utilised to develop a whole social media strategy for companies. Businesses can receive a curated list of prompts for particular operations, such as a 30-day social media plan, by installing AIPRM for ChatGPT. This enables companies to streamline their social media approach, saving time and money while preserving an engaging and successful social media presence. For businesses, using ChatGPT for social media planning and monitoring has changed the game. By utilising AI, organisations can easily and rapidly monitor brand mentions, produce optimal social media posts, and develop successful social media strategies, ultimately resulting in increased engagement and brand growth. 3. Personal Touch to Customer Service Offering top-notch customer service has emerged as a crucial distinction for companies. Companies that prioritize customer experience are more likely to retain loyal customers and spur revenue development in the face of the abundance of options accessible to consumers. The advent of highly individualized customer service, supported by sophisticated language models like ChatGPT, is one of the most encouraging trends in this field. These models give companies deep insights into the requirements, tastes, and behaviours of their customers by analysing enormous amounts of data. With this knowledge, businesses may offer specialized solutions that perfectly suit the demands of certain clients. This degree of personalization has the potential to be an effective strategy for increasing consumer loyalty and encouraging repeat purchases. This level of personalization can be an excellent instrument for encouraging repeat business and increasing consumer loyalty. The capacity of huge language models like ChatGPT to automate customer care interactions is another significant advantage. These solutions enable companies to swiftly and effectively address customer concerns and questions without involving any human beings. 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Content Creation Any effective content marketing approach nowadays must include content production. Nevertheless, producing high-quality content can be a laborious, time-consuming process that demands a lot of skill and work. Fortunately, the generation of content is changing for the better than ever because of the growth of significant language models like ChatGPT. The capacity of ChatGPT to produce text in response to a command or an example is one of its most important advantages. With just a few clicks of a button, this enables marketers to swiftly and easily produce concepts, outlines, and even complete articles. For instance, if a marketer has to come up with blog post ideas or article titles based on a particular subject, they can just enter the subject into ChatGPT and let the model come up with appropriate suggestions. Furthermore, ChatGPT can create text of a calibre that surpasses that of expert authors, thanks to its improved language production abilities. This is particularly helpful for marketers that must create a lot of content in a short period of time. Using ChatGPT, they can quickly produce high-quality articles and blog entries geared at engaging and informing their target audience and being search engine optimized. The fact that ChatGPT streamlines the content generation process and frees up time for other crucial tasks is a further important benefit of the platform. By automating the content generation process, marketing professionals may concentrate their efforts on other crucial facets of their marketing strategy, such as data analysis, the creation of new goods, and consumer engagement. 5. Email Marketing Management Any successful marketing effort must include email marketing. Effective email content creation can, however, be a time-consuming and difficult endeavour. Email marketing is now more successful and efficient than ever because of the development of big language models like ChatGPT. Creating subject lines and email content that are optimized for engagement and conversion is one of ChatGPT's most important advantages when used in email marketing. ChatGPT can recommend personalized email content that is catered to the recipient's interests and preferences by analyzing vast amounts of data on consumer behaviour. Higher open rates, click-through rates, and conversion rates may result from this. Moreover, shops can use ChatGPT to send customers customized emails based on their behaviour, such as recent purchases. For instance, ChatGPT can suggest related products if a customer buys shoes. If customers feel heard and valued by the store, this personalized email marketing can assist in improving customer relationships and increasing sales. Using ChatGPT for email marketing also saves time and effort, which is a huge benefit. Marketers may enter the proper prompts and watch ChatGPT produce excellent email pieces in a matter of seconds rather than spending hours creating crisp emails that will entice recipients. As a result, marketers may concentrate their efforts on other crucial components of their marketing plan, such as evaluating data, creating new goods, and interacting with consumers. 6. Analysis and Campaign Management Market research and market analysis could be revolutionized via ChatGPT. With the use of cutting-edge natural language processing techniques, it can process a lot of data and glean insightful information from customer comments, opinions, and reviews. This gives businesses a competitive edge in the market by enabling them to better understand their customers' preferences, problems, and areas for improvement. ChatGPT can support the product development process by offering insightful information about user perspectives through customer feedback analysis. Using this data, businesses can improve their goods and services better to suit the requirements and expectations of their clients. In the end, this may lead to more sales and greater client loyalty. Also, researchers can use ChatGPT to conduct competitive research and comprehend various market trends. ChatGPT can help businesses better position themselves in the market by identifying the advantages and disadvantages of rival goods and services through the analysis of market data and consumer input. By offering goods and services that suit the changing demands of their clients, businesses may stay one step ahead of the competition. Also, ChatGPT can assist businesses in optimizing their marketing plans. For instance, ChatGPT can examine customer input from social media, online reviews, and survey data to identify the features of a new product that are most well-received by consumers. This enables the business to focus on promoting the most effective aspects of the product while also optimizing its marketing techniques. Companies may raise conversion rates and increase client engagement by doing this. In Conclusion Since artificial intelligence is developing quickly, marketers must stay current with new developments to stay competitive. Yet, not all marketers have the necessary technical expertise to use AI effectively. Saffron Edge can be useful here. We can help marketers find AI-powered opportunities and implement the solutions that will have the greatest business impact as a technology partner. We start by working with our clients to identify the ideal use cases for ChatGPT and other big language models through ideation meetings and discovery workshops. The full deployment and customisation of chosen AI solutions are subsequently handled by our team of AI specialists to ensure a seamless integration into our clients' current operations. Marketers may fully utilise cutting-edge technologies while concentrating on industry-specific strategies to create a competitive advantage with Saffron Edge as a technology partner. ...
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Make the Most out of Voice Search Optimization: Effective Tips & Tricks
Voice search is one of the important features given to us by the advancement in the field of technology, increasing ease of life every single day. It is here to stay. The number of people using voice search has been steadily increasing, and while it's still not as popular as mobile or desktop searches, it is a strong future growth driver for your site. If you are not optimizing your website for voice search yet, it's high time for you to start doing so. Tips and Tricks for Voice Search Optimisation Voice search is here to stay. It's high time you start optimizing your website for it. It is a growing trend that has been around since the beginning of the 21st century, but it's only recently become mainstream. Voice searches are more natural and easier to use than typing, which means that people are using them more often than ever before! This makes them an ideal way for you to engage with your customers in new ways — whether they're looking for products or services online or just looking up information about themselves. 1. Voice has many advantages Voice search is a convenient, fast, and accurate alternative to typing. It’s also more natural and intimate than typing because you don’t have to look at the screen as much. Voice search can be used in many situations where typing would be difficult or awkward—such as when you need to type quickly while driving or cooking dinner with friends. You can also use voice search instead of typing when your hands are full (like holding a baby), trying not to wake up your partner by making them listen too closely during late-night movie marathons, or just wanting one less thing on your mind! 2. Get Reviews to Boost Visibility Voice search is a new way to interact with the web, and it's become important to get reviews. In this day and age, reputation management is more important than ever before. For example, you can use social media platforms like Facebook or Twitter to ask people for their opinions on your business or product. You can also post photos of your products or services in order to increase visibility within those communities as well. When it comes down to it, positive reviews are just as much, if not more important, than negative ones when trying to optimize voice search optimization efforts online! 3. SEO SEO is a very important part of digital marketing which needs to be done right. It's the practice of improving the visibility of a website or web page in search engine results pages (SERPs). SEO is not just about making your website relevant to your audience but also about making sure that you're ranking well in Google and other major search engines like Bing, Yahoo!, Baidu, and more. When it comes to voice search optimization, SEO takes a great precedence. SEO isn't something that can be quickly done overnight; it takes time, patience, and effort over time to improve rankings on SERPs which means that if you're serious about getting top rankings for your voice searches, then make sure you follow these guidelines below: Ensure all links on social media platforms have been optimized properly with title tags only containing keywords related to the topic at hand - no extra words such as ‘the’ or ‘and’. This will help increase CTRs (click-through rates). 4. Long-tail keywords Long-tail keywords are more specific and relevant to the user than short-tail keywords. They're easier to rank for, which means you can use them in your organic search campaigns and get better-paid advertising results (like Google AdWords). Long-tail keyword optimization is important because voice search is becoming increasingly popular—and it's already overtaken the desktop as the world's favorite online search. In fact, according to a report from eMarketer, over two-thirds of all searches were conducted via voice devices by 2020! 5. Understanding the Intent Voice search is a conversational medium. It's not just about finding specific information but also about how you can use the results to narrow your search in order to find exactly what you're looking for. For instance, I'm interested in buying some running shoes online but don't know which pair would be best for me based on my personal preferences (e.g., size, color). In order to help guide me through this decision process, Voice Search Optimization will show me related queries from other users who've made similar purchases before so they can give advice based on their experiences with those types of products. 6. Build natural links to your website It is vital that you build natural links. There are multiple approaches to undertake the said task; Use high-quality backlinks from other websites in your industry or from pages that have similar content to yours. For instance, you have an article about how to manage social media for business owners. In that case, it's likely that other pages on Google would link back to yours because they want visitors who are looking for information like this as well—and those people may be more likely to click through and visit the site if they see multiple links pointing them there instead of one dead end page with no direct connection whatsoever!. Link out from sites relevant in some way—for example, if there is a query "how do I start my own business?" then linking out could be beneficial since many people might use voice searches while doing research online (or even just browsing). This will increase traffic towards those pages, which means higher rankings over time due directly to SEO efforts themselves. 7. Make it Mobile-Friendly Voice search is more popular on mobile devices than on desktops. Mobile users are more likely to use voice search as well, so it's important to create optimized content for your target audience. 8. Optimize for local Search Local search has been a growing trend in the past few years. Optimizing your website for local search is essential because it provides you with more information about where people are searching, which can help you rank higher on the SERP. For example: If someone is searching ‘Chicago restaurants near me’ or ‘Dallas restaurants near me’, they will see relevant results to their location. This means those businesses will have an advantage over other businesses that aren't as well-known and/or haven't invested time into creating content specific to local areas. In Conclusion Voice Search Optimization can be a pain in the butt, but it doesn't have to be. The key is to understand the way your customers use voice search and then optimize your content accordingly. And in case you find yourself in a stick, reach out to Saffron Edge, a renowned digital marketing agency for your business needs! ...
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