4 Quick Tips on How to Align your Digital Marketing with Television
Oct 29, 2015
10 min read
Even though we have reached an age where internet-based applications are involving the massive audience by and large, television yet remains the most powerful marketing forum across the world. Capturing more than 40% of overall advertising investments, TV has a major stake in taking your marketing endeavor to the targeted audience. However, the modern trends in media management and strategy formulation have been at a loss in ignoring the role of television in marketing campaigns.
A study comparing the influence of various channels of advertisement on buyer's purchasing decision found that television and search engine sites have an almost similar effect. The results are not surprising since an average American spends around 8.5 hours watching television, and that is an important figure from the marketer's viewpoint.
What is interesting is that in the digital age, consumers have varied interests and consequently prefer to watch television while engaging with smart phones and tablets. By intelligently designing your online marketing campaigns, you can delight your audience by presenting them more accurate and valuable results.
Television or The Internet?
Television enjoys a greater trust among the viewers while the internet is spontaneous and easily accessible. Which channel should you use to place your marketing campaigns?
Television And Internet Advertising
It is high time the marketers knew how to conjunct these two powerful media of mass communication to create a super-strategy. Below are the four quick tips on how to align your marketing strategy across both channels.
Targeting Audience: Search For The Most Suitable Audience Group
Analytics and tracking campaigns will enable you to find interesting demographic patterns of your audience. Also, analyzing the search query and site traffic data can help you discover the audience that responds to your TV message. Use the minutes of such analysis such as age, education, interests, to personalize your web content and hence optimize your site for best user experience.
Mobile Power: Engage Your Audience With Mobile
Your ultimate goal always remains to satisfy the consumers by providing them the most relevant and interesting content that helps them make the affirmative purchasing-decision. Now that the internet usage over mobile devices has exceeded that on desktops, you stand a good chance of connecting with your audience almost 24x7. You can consider analyzing the various factors such as the time of the day, location, special events, etc. to curate your online message that you intend to send to your targeted audience.
Not only will that make your brand seem more responsive, but it will also increase the relevance of your brand on mobile devices. As we already know, television ads trigger mobile searches, using contextual signs to deliver a personalized message can connect your audience with your brand instantaneously, thereby boosting your returns on investment.
Maximum Returns: Merging The TV And Digital Data
You can gain both time and communication if you manage to connect the tv ad airing data with digital information such as search queries, analytics report, site traffic, etc. Now you no longer need to wait for a year or so to find your Marketing Mix Modeling report, nor would you have to waste months searching for survey data: TV attribution can provide you more relevant information and insights almost immediately. Using these available valuable information, you can streamline your in-flight TV campaigns, thereby plunging into wider pools of opportunity at a lower cost.
To Attract a Consumer, Learn to Think Like a Consumer
A very obvious statement yet few marketing campaigns reflect this kind of commitment to the cause. To delight your consumers, it is essential that you remain informed about what factors guide his/her purchasing decision. Understanding the context that consumers face is easier when you look at digital signals like search queries and other analytics results. This not only saves your time and money but also makes your brand work more accurately. Without relying on misproportioned survey findings and untrustworthy media reports, you can make your analysis of the market to deliver quality contents. It is also important to keep introspecting on your methods to have a strong check on whether your campaigns can retain the targeted audience or not.
A poor brand impression can repel your audience, and it is always improbable to have those consumers back once they opt you out. So, you will need to promote a better understanding of your brand to sustain in this highly competitive business environment. Aggregating your efforts on television and internet-based devices can ensure that your advertisements and in general, content stay relevant and purposeful to your target audience. Because the new age customers have a shorter attention span and have multiple options to resolve their queries, it is important for you as a brand to have a strong presence everywhere your audience is. The bottom-line is: the return on investment is highly amplified when you can connect your digital strategies with television advertising.
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Why Should a Startup Outsource their Software Development
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Mobile Promotions: Mobile applications provide coupons and discounts to customers depending on their activity. Email Campaigns: Send personalized promotional emails to segmented lists, highlighting relevant offers and deals. Push Notifications: Utilize push notifications to alert customers about time-sensitive promotions and events. SMS Campaigns: Send exclusive offers and promotions to reach customers directly on their mobile devices. Find the full potential of marketing workflow automation for your business Discover the transformative power of marketing workflow automation to elevate your business's efficiency and performance. Enhanced Lead Management: Marketing workflow automation allows for the efficient organization and tracking of leads through the sales funnel, ensuring timely follow-ups and nurturing. Personalized Customer Engagement: Automation tools enable businesses to deliver tailored content and messages based on customer preferences, behaviors, and interactions. Streamlined Communication: Automated workflows simplify communication by sending targeted messages quickly, reducing manual effort, and increasing efficiency. Targeted Marketing Campaigns: Automation helps segment audiences based on demographics, behaviors, or interests, allowing for more precise and effective marketing campaign delivery. Performance Tracking and Analytics: Automation provides real-time data on campaign performance, customer interactions, and conversions, helping businesses make data-driven decisions for continuous improvement. Improved Conversion Rates: Marketing automation can significantly increase conversion rates and drive business revenue growth by delivering the right message to the right audience at the right time. By leveraging marketing workflow automation, businesses can streamline processes, effectively engage customers, and achieve measurable results that contribute to long-term success and competitiveness. 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Top 12 CRM Marketing Automation Examples & Best Practices
In an era where customer expectations constantly evolve, businesses must leverage technology to stay competitive. Customer Relationship Management (CRM) automation is one such technology that empowers organizations to enhance customer experiences, streamline processes, and drive growth. By automating routine tasks and workflows, businesses can save time and focus on building meaningful customer relationships. In this blog post, we’ll discuss what CRM automation is and its benefits, provide 12 actionable examples, and outline 5 best practices that can help you effectively implement CRM automation in your organization. What is CRM Automation? CRM automation refers to using technology to automate repetitive and time-consuming tasks within the customer relationship management process. This includes automating data entry, email marketing, lead tracking, and customer follow-ups. 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CRM automation helps ensure that customer information is accurate and up-to-date, reducing the risk of miscommunication and enhancing data reliability. Improved Customer Experience: Automated processes facilitate timely and personalized interactions with customers. Whether sending birthday wishes, follow-ups after purchase, or responding to inquiries, automation allows for a more engaging customer experience. Better Lead Management: Automating lead management processes ensures that potential customers are nurtured effectively. Businesses can ensure no lead falls through the cracks by tracking interactions and automating follow-ups. Insightful Analytics: Automated reporting and analytics provide valuable insights into customer behavior, sales trends, and marketing performance. This data is crucial for making informed decisions and optimizing strategies. Cost Savings: Businesses can lower operational costs by reducing the time spent on manual tasks. Automation helps teams handle more work with the same resources, which ultimate Top 12 CRM Marketing Automation Examples 1. Lead Scoring Automation Automatically score leads based on their interactions with your brand, such as website visits or email opens. This helps prioritize follow-ups with high-potential prospects. 2. Email Marketing Automation Set up automated email campaigns triggered by specific actions, like cart abandonment or new subscriptions. This ensures timely and relevant communications that can boost conversion rates. 3. Customer Segmentation Use automation to categorize your customer database based on demographics, purchase history, or engagement levels. This allows targeted marketing campaigns and personalized experiences. 4. Follow-Up Reminders Automate reminders for sales teams to follow up with leads or customers. This helps ensure timely follow-ups, increasing the chances of closing deals. 5. Social Media Monitoring Set up automated alerts for mentions of your brand or relevant keywords on social media platforms. This allows you to engage with customers in real time and manage your online reputation effectively. 6. Task Assignment Automate the assignment of tasks within your team based on predefined criteria. This ensures that responsibilities are distributed efficiently, optimizing workflow. 7. Survey Distribution Automatically send customer satisfaction surveys following a purchase or service interaction. Collecting feedback helps you understand customer sentiments and identify areas for improvement. 8. Data Entry Automation Leverage tools that automatically extract and populate customer data from forms, emails, or social media interactions into your CRM system. This minimizes manual data entry and improves accuracy. 9. Lead Nurturing Workflows Create automated workflows that nurture leads with targeted content based on their interests and behavior. This keeps potential customers engaged throughout the buying process. 10. Event Registration Management Streamline the registration process for webinars, workshops, or events by automating confirmations and follow-up emails to participants. 11. Sales Forecasting Automate sales data analysis to generate forecasts and insights for strategic planning. This allows businesses to make informed decisions based on real-time data. 12. Customer Onboarding Send welcome emails, instructional content, and checklists to automate the onboarding process for new customers. This ensures a smooth transition and improves customer satisfaction. 5 CRM Automation Best Practices To maximize the effectiveness of your CRM automation efforts, consider these five best practices: 1. Define Clear Goals Establish specific objectives that align with your business strategy before implementing automation. Whether it’s increasing lead conversions, improving customer retention, or enhancing team productivity, having clear goals will guide your automation efforts. 2. Choose the Right Tools Invest in CRM automation tools that fit your business needs and can integrate seamlessly with your existing systems. Look for user-friendly solutions with scalable features and strong customer support. 3. Regularly Update Your Data Maintain accurate and current customer data to ensure the effectiveness of your automated processes. Regularly audit your database to remove duplicates, outdated information, and irrelevant contacts. 4. Test and Optimize Continuously test your automated workflows to identify areas for improvement. Analyze performance metrics and adjust your strategies based on insights to enhance overall effectiveness. 5. Train Your Team Provide training for your team on how to use CRM automation tools effectively. Ensure that everyone understands the benefits of automation and how to leverage it to improve customer interactions. Conclusion CRM automation is a powerful tool that can significantly improve customer relationship management efforts. This post's examples and best practices serve as a foundation for implementing CRM automation effectively in your organization. If you want to take your CRM strategy to the next level, contact Saffron Edge today. Our expertise in CRM solutions and automation can help you leverage the full potential of your customer relationships and drive success in today’s digital industry. ...
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