Benefits of Web Analytics Services for Business Growth
Helps you Measure Web Traffic
Web analytics help you identify information of your website visitors. It conveys to you about consumer’s behavior and level of digital engagement. From which geographical location the users are coming and what keywords they are using, all information can be revealed through Digital Marketing Analytics. Moreover, it also provides you a detailed insight into several visitors reaching your site through different channels like social media, emails, ad displays, and search engines.
Keeps a track on Visitors Count
Web analytics is an essential tool. It helps you keep a watch on a number of individuals visiting your website along with number of times they are returning and to which pages they are more inclined to. Thereby, providing you every information about your audience including their geographical location, purchase behavior, language, and preferences. The Saffron Edge's web analytics services also convey to you about the amount of time a visitor has spent on a particular web page thus helping you identify the products/services the consumers are more interested in.
Tracks Bounce Rate
One of the notable advantages of web analytics services is that it helps you keep track of the bounce rate. A bounce is when a consumer visits a page on your site and leaves back without taking further action or visiting other pages. And the bounce rate refers to total bounces divided by a number of site visits. An increase in the bounce rate is indicative of the fact that visitors are not finding the information they are looking for. Using a web analytics tool we at Saffron Edge assist you to enhance visitor journey experience while identifying the pitfalls responsible for losing customers.
Supports Identification of Exit Pages
If a user visits a page on the website and leaves the same page it is referred to as "bounce" whereas if he/she visits multiple pages and leaves the website then it is referred to as an "exit". If certain pages on your website have a high exit rate then definitely there are some major issues and need immediate rectification. In such instances, Saffron Edge’s professionals conduct a thorough analysis of your website to identify and address the issue in a timely manner.
Optimize Marketing Campaigns
Web analytics helps you provide vital information for optimizing your marketing campaigns. It enables you to gauge the performance of each campaign while finding out ones that yielded the most appreciable results. We at Saffron Edge use these insights to dedicate efforts in the right direction for the right channels and campaigns that result in high performance with increased ROI. By being able to understand what is effective and what is not, our professionals invest your resources and time on optimizing the most effective strategies.
Identify Target Market
By providing you the granular level information about your website visitors’ web analytics services help you identify target audience interested in your business offerings. Additionally, the analytic findings help you find current market demands so that you can effectively align your marketing strategies to achieve the conversion optimization.
Tap into Power of Data Analytics with Saffron Edge’s Professional Solutions
Saffron Edge Web Analytics Consultancy Agency is more than just a Google analytics agency. We are a team of experienced and dedicated professionals who help you implement smart strategies by identifying specific business strengths and weaknesses.
We are working as a family for a decade and over the years we have honed our Web analytics & business intelligence skills. We employ a data-driven approach targeted to drive your business growth by opening endless opportunities. Our digital analytics experts aggregate clean and precise data to derive valuable insights from it so that achieving business goals can be made possible. Our actionable insights help you perceive opportunities beyond metrics. Moreover, our extensive research and data capabilities aid you to define and scale business success.
Highlights of our Web Analytics Solutions:
Google Analytics Setup
Multivariate and A/B Testing
Custom Analytics & Insight Reporting
Boost Your Revenue with Saffron Edge’s Web Analytics & business intelligence Solutions
Your website has an imperative role in augmenting your business growth. Through web analytics & business intelligence strategies you focus on essential business data that helps you understand your target audience.
Saffron Edge Web Analytics Consultancy Agency boasts a team of experts who are always on a go-to maximize the outcomes of your marketing campaigns. Thus, to discover success and increase your business’s revenue sources, you can always count upon us!
After we have completed our in-depth analysis of the business we start implementing the digital marketing strategies. These strategies include optimizing website, creating content, creating and managing brand image and customer engagement. During this stage we create and optimize campaigns to generate as many leads as possible for our clients. We promote their products and services so that brand awareness increases to give a boost to your sales.
Our digital marketing strategy starts with the identification of the client’s business goals. Then we analyze the current landscape of their business to spot the shortcomings that are halting them to reach their goals. This analysis is carried out with a rigorous approach so that our experts get a clear picture of the client’s current market position.
After the successful implementation of digital marketing strategies we track the growth of the client’s enterprise and measure the ROI. We keep our clients updated with these results through regular reports. As the digital marketing trends and policies keep evolving we refine our methods to keep the client on the top of their game.
In the planning phase, we carefully traverse through the client's needs and make sure that any point is not left out. We closely associate with you to understand your idea. We try to grasp your approach to the idea and the end goals you want to achieve. We then come up with innovative solutions to implement these ideas by incorporating them as design and features in your web development task.
During this phase, we develop your project according to the requirements you have given us. Our in house team is skilled in different programming languages to develop the front-end and back-end. Using their best of their knowledge, they develop interactive web solutions. The web apps and APIs are optimized to be fast and highly responsive.
Why Invest in Web Analytics services?
Investing in web analytics yields a solid return on investment. It spurs your business growth. With key data metrics and analysis in your hand you are better able to customise your campaigns and optimise sales of your products/services.
As per 39% of marketers proving the ROI of marketing campaigns is one of the crucial challenges.
Over 51% of marketers believe that measuring customer data aids in creating more personalized content that drives increased viewer engagement.
Customers who earned through referrals have 37% more retention rates.
Nearly 39% of marketers believe that it helps in proving the ROI of various Campaigns.
Nearly 55.9% of all websites use analytics to track data.
Businesses that track conversions have 3.16% conversion rate in comparison to 2.18% conversion rate for businesses that do not indulge in such activities.
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Why Choose Saffron Edge Over Other Competitors?
Years of Expertise
Having worked in digital marketing for over a decade we have not only excelled in understanding client’s web demands but also their specific business needs. We have established a reputed position and loyalty among clients for delivering critical and technically complicated projects within strict deadlines.
Keeping up with the latest trends
Web analytics and business intelligence is a dynamic niche that is subjected to frequent changes and developments. Therefore, to stand tall in the market and gain an edge over competitors, you need to resort to innovative strategies. Well, only the experienced analyst with finesse in their profession can immediately switch to these developments. Our team of marketing analyst are well acquainted with industry know-how's and have tested experience in web analytics.
Good Return on Investment
We have an awesome in-house data analytic team proficient in providing actionable data insights that help you in driving business profitability. Along with helping you understand key metrics we also support you in understanding your customers better so that you can improve your business performance. All our Web Analytics Consulting Services are tried and tested to aptly fit your business goals.
Special Focus to Understanding the clients
Our success is attributed to a strong relationship with our clients. We pay special attention to understanding our clients’ needs and requirements. For us, the choices of our clients matter a lot. We ensure to accord them with the best possible services and support throughout the project cycle. Before commencing a project with spend sufficient time with our clients to analyze their requirements thoroughly. Moreover, we offer great flexibility to our clients for keeping a track of work progress.
Client TestimonialSaffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they show RESULTS! HIGHLY RECOMMENDED!
Client TestimonialGreat company to work with. They have been doing a great job and always deliver projects on time. I use them for multiple marketing projects. I can rely on them to handle all of my queries in a timely manner. It's been a wonderful experience working with them.
Client TestimonialI've been working with Saffron Edge for a few months now and they've been great. They've done a few web design projects for my company and are running an SEO campaign for a client that has been working very well. I would recommend working with them if you are looking to outsource and web work...they do a great job.
Client TestimonialVery much satisfied with the end result. Ranking in top for most of the primary keywords associated with my business... Saffron people have proved their expertise and skillset
Client TestimonialI approached Saffron Edge to design and develop a full bespoke website for our business with some unique features. It was a challenging job for them but the web development team of Saffron Edge team met our expectations and helped us achieve one of our primary goals.
frequently asked questions
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