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SaaS Marketing
SaaS Marketing

Organic Search, Account Based Marketing & Growth Marketing

DTC Marketing
DTC Marketing

Organic & Paid Marketing, Marketplace Services

Digital Commerce

Headless Commerce & Retail Commerce

Paid-Media
Paid Media

Adwords, Programmatic Services & Social Media Advertising

Growth Marketing
Growth Marketing

Organic Growth Marketing & Social Media Marketing

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Glossary

DTC & SaaS Glossary

Understanding the terminologies of SaaS and DTC industry is crucial if you own a business. Our Glossaries will help you align your business with industry standards and help you gain better insights in improving your brand’s marketing KPIs. The purpose of this section is to shed some light on the plethora of terms and concepts used by industry stalwarts in the SaaS marketing and DTC marketing.

Direct-to-consumer

Service as a Software