6.6x Organic Lead Growth with 47% Ranking Growth by Fixing SEO, Content, and Website Design
12 months
IT Services / Consulting
The Client
This is a specialized IT consulting firm, primarily serving the home services trades (HVAC, plumbing, electrical) by offering expert support, training, and optimization for the software platform, helping businesses streamline workflows, build effective pricebooks, create custom reports, and improve overall efficiency and profitability through tailored solutions and onboarding.
Business Challenge
Search impressions were healthy, traffic was steady, and content existed. Yet organic leads were inconsistent and low. We noticed that they had visibility signals (impressions), but the search traffic wasn't aligned with buyer intent and the pages weren't closing.
High Impressions, Low Lead Output
They were showing up in search a lot, but the user wasn't converting. This is usually a sign of wrong keyword mix, and weak pages.
Poor SEO Page Strategy
Traffic skewed toward research-only / low-buying-intent queries. So the site attracted attention, but not decision-ready prospects.
Local competitors rising up
Local businesses were aggressively capturing commercial terms via service pages and GMB visibility.
Solution by Saffron Edge
Saffron Edge used AI to enhance traditional SEO by providing deeper insights, automating processes, and creating strategies that account for the rise of AI in search, ensuring that the client stayed visible and competitive locally and globally both.
Rebuilt Keyword Strategy with Commercial Intent
We shifted focus from "traffic keywords" to buying keywords, including:
- Vendor comparison intent
- Pricing and "provider" intent
- Urgent-problem searches
- Industry + compliance flavored searches where relevant
Outcome: Higher-quality clicks, better relevance, stronger conversion rates.
Local SEO for Regional Dominance
We built credibility and local relevance into the site using:
- Service area pages (built for conversion, not thin SEO pages)
- Proof blocks (industries, trust markers)
- Review modules to remove fear and friction
- Internal linking to push authority into money pages
Outcome: Now, this client could compete where deals are won i.e. local commercial intent.
Added AI-Friendly Answer Sections
We implemented "answer-ready" structure so our client could win on:
- featured snippets
- People Also Ask placements
- AI overview citations / short answers
- Internal linking to push authority into money pages
This included direct answers at the top of key pages, structured FAQ blocks, and comparison frameworks (what to choose / why it matters).
Result: The website became a guided decision experience, not a static catalog.
Improved Website Conversion
Saffron Edge treated service pages like revenue pages, not info pages. We:
- cleaned up CTA hierarchy (primary + secondary conversion paths)
- introduced a lead magnet aligned to buyer intent (e.g., assessment / checklist)
- reduced friction in the first conversion step
- improved "trust before form fill" sequencing
Outcome: Conversion rate jumped without needing massive traffic growth.
Results
Saffron Edge's strategic approach delivered remarkable results by aligning SEO with core business objectives, proving that focusing on commercial intent, local trust, and optimized conversion architecture drives significant lead growth and ROI. And within 12 months, traffic didn't just increase, it converted better. This is the signature of a properly rebuilt SEO system: intent + trust + conversion architecture.
We overhauled our organic strategy to drive measurable growth at every stage. Our content now ranks 32% higher, capturing 66% more impressions and converting them into 42% more traffic.
This surge in qualified visitors fueled an explosive 5.5x increase in leads, upgraded our pipeline with 4.3x more high-fit accounts, and lowered our organic customer acquisition cost by 41%.
In just six months, we didn't just grow, we transformed. We scaled attributed revenue by over 11x while cutting the cost to acquire a lead by 60%. This powerful combination of explosive growth and radical efficiency generated $120,000 in qualified pipeline.
560%
Increase in Organic Leads
1.42x
Growth in Website Traffic
47%
Improvement in Average Position
4.6x
Increase in Conversion Rate
Losing Your Prospects to Competitors Who Rank Higher?
Our keyword strategy targets the full buyer's journey from problem-awareness to solution, capturing intent-driven traffic and converting it into qualified demos and long-term subscriptions.
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