How Strategic SEO and Redesign Drove a 54% Spike in Traffic for a Packaging Leader
6 months
Packaging/Logistics
The Client
Discover how a leader in packaging and shipping supplies in the USA transformed its online presence and drove significant growth in traffic and sales with Saffron Edge. By leveraging custom SEO strategies aligned to their growth goals, they captured more sales-ready prospects.
Business Challenge
The client’s outdated website, dating back to 1998, lacked UI/UX optimization, modern functionality, and SEO. Heavy reliance on traditional marketing limited visibility, lead generation, and digital growth opportunities within the competitive packaging and logistics industry.
Poor UX Experience
No website update since 1998, resulting in a lack of modern functionality, mobile responsiveness and SEO.
Reliance on Traditional Marketing
Relied mainly on goodwill and word-of-mouth rather than digital marketing channels.
Limited Digital Presence
Difficulty in reaching new customers, local audiences, and driving organic traffic.
Solution by Saffron Edge
Saffron Edge transformed an outdated digital presence into a vibrant, user-friendly platform, elevating brand authority with SEO, local optimization, and strategic outreach, turning casual visitors into engaged customers and unlocking new growth opportunities.
Website Optimization
We executed a complete website redesign focusing on UI/UX, conversion rate optimization, and website optimization. This AI-focused solution improved navigation, site speed, and branding.
- A modern GTM framework was integrated to generate qualified leads and deliver advanced analytics, ensuring smarter monitoring and sustainable growth
- The redesigned structure delivered seamless browsing across mobile and desktop devices, improving engagement and keeping visitors active for longer sessions.
- Customers gained the ability to personalize packaging online, which enhanced satisfaction and significantly boosted purchase intent.
SEO & Content Marketing
We implemented a tailored SEO case study framework with keyword research, on-page SEO, and high-authority backlinks. By aligning growth marketing and analytics, we ensured revenue-driven results.
- Strategic content built around targeted keywords improved search rankings while attracting high-intent audiences ready to convert.
- A structured local SEO approach strengthened the brand's visibility in regional searches, allowing it to capture nearby business opportunities
- Submitting the business to authoritative directories enhanced credibility, trust, and accessibility across both local and global markets.
Local SEO & Reputation Management
We strengthened the client’s local visibility and brand authority through targeted local SEO strategies, high-quality backlinks, and customer review generation that built trust and improved discoverability.
- Submitting accurate business details to high-authority directories ensured a stronger local search presence and improved accessibility for nearby customers.
- Guest blogging, press releases, and influencer outreach built a credible backlink profile that boosted domain authority and rankings
- Encouraging satisfied customers to leave positive reviews on platforms like Yelp enhances reputation and attracts more organic traffic.
Results
The transformation repositioned the client as a digital-first leader in packaging and logistics. A modernized website improved user trust, while SEO and local visibility efforts made them easily discoverable online. Positive customer reviews and authoritative backlinks strengthened credibility, helping the brand capture more qualified leads and long-term growth opportunities.
Achieved a 54% increase in monthly organic visits within six months.
The average session duration and page views per visitor increased by 35%, reflecting a stronger interest and interaction. 5 Sep 2024 - 5 Sep 2025
Local search impressions and clicks increased by 40%, helping capture nearby business opportunities.
Domain authority increased from 32 to 52, while the number of high-quality referring domains rose from 48 to 65, thereby strengthening the brand’s credibility and enhancing its search rankings.
54%
Increased organic traffic
35%
User engagement
40%
Increased local visibility
What we did
- Complete website optimization
- Product customization feature
- Comprehensive SEO & digital marketing strategy
Generate 3x Revenue in 6 Months with Saffron Edge’s SEO Services
Saffron Edge helped a packaging & logistics brand triple revenue in 6 months with SEO, local optimization, and a website redesign. Accelerate growth and outperform competitors with our data-driven SEO and website solutions.
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